All posts by River Xin

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Up next in our Ask the Expert series, Ben Rothke, Senior Information Security Manager, reviews two certifications that should be part of your information...

January 24, 2023 by Experian Marketing Services

Experian kicks off the AdTech year at CES  What better way to jump-start start 2023 than a trip to Las Vegas for the Consumer...

January 17, 2023 by Experian Marketing Services

Tap into our collaboration with ARF’s DASH study for one-of-a-kind TV audiences Understanding the importance of aligning campaigns with the media usage habits of consumers,...

December 27, 2022 by Experian Marketing Services

2022 was a year of adjustment. Consumers adjusted to a post-pandemic world and returned to pre-pandemic shopping behaviors. Consumers adjusted their budgets as the price...

December 20, 2022 by Experian Marketing Services

How identity resolution maximizes the use of your customer data The “unified consumer view,” also known as the “360-degree” or “connected customer view,” is...

December 8, 2022 by Experian Marketing Services

With many businesses — perhaps yours included — the product or service offering can become complex or broad-reaching enough that it no longer makes...

November 21, 2022 by Experian Marketing Services

Advertisers continue to increase their spending across addressable TV, connected TV (CTV), and digital. According to IAB’s “2021 Video Ad Spend and 2022 Outlook”...

October 31, 2022 by Experian Marketing Services

Over the past two decades, we’ve seen healthcare become increasingly interconnected. Healthcare systems can share a patient’s clinical information in a variety of ways....

October 17, 2022 by Experian Marketing Services

Next up in our Ask the Expert series, we hear from Sarah Ilie and Lauren Portell. Sarah and Lauren talk about the internet’s value...

October 11, 2022 by Experian Marketing Services