The arrival of a child is a major life event that can create a huge marketing opportunity for a broad range of products and services. With Experian’s New Parents DatabaseSM, selections such as income and first birth make it easy for you to identify the right households for your offer. Expectant parents are prime candidates not only for a full scope of baby products, but also for daycare, home entertainment, photography, recreation and catalog offers — virtually any product that offers the family a better way of living.
To ensure the deliverability of our new parent data, we employ rigorous quality control measures, including random telephone verification and First-Class™ test mailings.
With our New Parents list, you can target parents-to-be easily, reliably and cost-effectively.
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