Persons in the household have expressed an interest in or engage in a variety of recreational sporting activities, such as cycling, golf, skiing, tennis, snow boarding, soccer, auto racing, swimming, bowling or scuba diving.
Persons have indicated the purchase of sports-related equipment.
Persons expressed interest in books, videos or magazines related to various sporting activities or collecting sports-related items or persons may purchase sports-related equipment through various channels.
Target with precision, using activity and interest information. Experian uses a variety of online and offline channels to capture consumer information for our mailing lists. In essence, we make tangible what was previously intangible and identify consumers whose lifestyles predispose them to purchasing a wide range of products and services.
An estimated 28,583,650 households were in this mailing list as of June 1, 2009. This database is in constant change and counts vary over time.