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Benefits Of Email Marketing

Growing the value of your customer relationships while also converting new prospects can be a tough challenge. Experian’s email marketing tools now make it surprisingly easy and affordable.

Benefits of email marketing include:

Maximizing Your Marketing ROI

  • Email marketing is 20 times more cost-effective than traditional media
  • For only a few pennies, email can drive traffic to your storefront or Website
  • It's six to 12 times less expensive to sell to an existing customer than to a new one

Increasing Customer Loyalty And Profitability

  • Deeper relationships drive profitability
  • Email is an easy and inexpensive way of establishing early and long-lasting relationships
  • Send newsletters, promotions, new service announcements or event invitations

Driving More Sales Conversions

  • Gently lead a prospect through the sales process, provide important data and drive the prospect to your Website
  • Email marketing allows you to communicate at Internet speed
  • Campaign response generally occurs within 48 hours

Improving Tracking And Feedback

  • Most types of marketing and advertising are difficult to measure
  • With email, everything can be tracked
  • See who clicked on certain links and much more
  • Get valuable feedback as you strive to grow your business
  • © 2014 Experian Information Solutions, Inc. All rights reserved.