Improve the performance of your direct mail and telemarketing campaigns. Reach the households that are the most important to you. Targeted marketing to African American professionals makes good business sense. Depend on Experian® for segmented African American mailing lists. More than 600 variables from the 2000 Census at the block and block group levels were used in building the Mosaic® classification system. The information below describes most of the households in this one specific consumer group.
Concentrated in inner-ring suburbs, these married couples and single-parent minorities earn above-average incomes from a mix of service industry and white-collar jobs in transportation, health care, education and public administration. Nearly three-quarters of the residents are African-American.
2.2 percent of U.S. households