Posts Tagged ‘ advertising ’

The Oscar goes to . . . the Advertisers

The 84th Academy Awards could draw in the neighborhood of 35 to 40 million television viewers. That’s only one-third of the total viewing audience for the Super Bowl but still a sizeable enough chunk of consumers to attract the likes of Coca-Cola, McDonald’s, and American Express as major brand advertisers. You’d think any event entering [...][ READ MORE ]

Enhancing Email Marketing with Display Advertising

Nowadays most consumers have more than one email address – one for personal email and another for promotions, coupons, and newsletters. If your emails land in the latter address, which receives at most a cursory glance from the consumer, how are you going to reach your campaign goal? Display Advertising! Solutions such as Experian’s Audience [...][ READ MORE ]

RightTube LeftTube: The Political Leanings of TV Viewers

With record ad spending predicted for the 2012 election, the rest of the nation will soon be bombarded with television ads “approved by” politicians from the left, right and the center of the political spectrum. [ READ MORE ]

Moët & Chandon® Toast to Academy Awards® Sponsorship

As the celebritites walk the red carpet this weekend at the 82nd Academy Awards, producers of Moët & Chandon champagne are hoping viewers at home will associate the glamorous lifestyle of the Hollywood elite with their product, which is the exclusive champagne of the Academy Awards. This is not the first year that Moët & [...][ READ MORE ]

OlympicTM Audience Rewards Sports Sponsors

The percent of U.S. adults who are likely to buy products from companies that sponsor sports teams and sports events increased among the NBC viewers of the 2008 Summer Olympics. In mid-June 2008, the percent of those who watched the Summer Olympics on NBC who were likely to buy products from sports sponsors was 13%. [...][ READ MORE ]

Super Bowl® Fans More Likely to Drink Budweiser at Game Time

In 2008, during the three weeks preceding the Super Bowl there was a 16% average increase in the percentage of Super Bowl fans who drank Budweiser. In 2009, that average increase was 25%, or nine percentage points higher. One factor that might have contributed to last year’s increase was the mass appeal of Budweiser’s Super [...][ READ MORE ]