Tag: Advertising

Loading...
Data-driven marketing focuses on customers, not techno...

This Data for Good byline emphasizes the importance of focusing data-driven marketing on the consumer rather than the...

Read More Data-driven marketing focuses on customers, not technology
Amazon Prime Day: a huge success...

Amazon Prime Day was a huge success for Amazon and the retail industry overall. Check out our post sale event analysis....

Read More Amazon Prime Day: a huge success
Labor Day ecommerce: Are you ready?...

Search and email trends from our most recent Holiday Hot Sheet. Check out these Labor Day ecommerce insights to help you reach your fellow Americans!...

Read More Labor Day ecommerce: Are you ready?
Four strategies to make the holiday season shine brigh...

A holiday planning infographic with actionable insights for marketers including: mobile shopping, deal-seeking and...

Read More Four strategies to make the holiday season shine brighter [infographic]
No more words: The rise of animated GIFs...

Facebook just announced they will support animated GIFs creating major opportunities for marketers....

Read More No more words: The rise of animated GIFs
How not to get fired before next year’s upfronts...

In Jay Stocki’s latest AdExchanger column, he recommends that media buyers pursue a “surround-sound” approach to next year’s upfronts strateg...

Read More How not to get fired before next year’s upfronts
The Internet of Things: become part of the movement [V...

Learn how marketers can become part of the Internet of Things movement by leveraging smart devices to create more engaging brand...

Read More The Internet of Things: become part of the movement [VIDEO]
Rethinking search in the mobile age...

Search has been one of the top drivers of website traffic over the past decade. However because of increasingly mobile and ultra-connected shoppers, marketers are rethinking...

Read More Rethinking search in the mobile age
Marketing: A primary breeding ground for big data inno...

Big data innovation has its roots in marketing for two reasons: consumer engagement and marketing...

Read More Marketing: A primary breeding ground for big data innovation