Tag: Advertising

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Three ways to ensure your loyalty members will actuall...

Build brand loyalty using these three tips in your loyalty programs to boost engagement and encourage your customer to stay with you for the...

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Digital Tower of Babel: Don’t let marketing buzzwords ...

Rapid changes in the digital industry created a new digital marketing lingo that marketers are using but may not be properly...

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Trends are dead ends: Taking the road paved with blurr...

Personal skill development for marketers to foster a broader view of the industry is critical to marketing programs...

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Using addressable advertising to supercharge campaigns...

Addressable advertising can help you achieve higher return on marketing campaigns and a better customer...

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A data-driven driven approach to win back lost custome...

Marketers need to examine their current re-engagement strategy to win back lost...

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Time to change the channel to Addressable TV...

For marketers, it’s never been more important to leverage the addressability of emerging channels. And addressable advertising, especially addressable TV, is just the way...

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Three cross-channel marketing plays: Identify, know, e...

Cross-channel marketing in real time means that customer data, across channel and device, should affect the message and contact...

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Female CMOs: Women that drive marketing leadership [Vi...

5 inspiring female CMOs from tech, retail, entertainment and more, speaking about career paths, mentors, work-life...

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Contextual marketing: 5 steps to get started...

Contextual marketing enables marketers to deliver the right message at the right time. 5 steps to get...

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