Posts Tagged ‘ advertising ’

Using the Shazam mobile app to engage television audiences

Advertisers are increasingly using Shazam to engage their target television audiences, but which programs are best for a Shazam-integrated experience?[ READ MORE ]

Addressable TV: a targetable and measurable direct marketing channel

Addressable television offers an additional and effective touchpoint for marketers looking to connect with key targets. [ READ MORE ]

Four steps to starting successful online display ad campaigns

What marketers need in order to lay the groundwork for success in their online advertising campaigns.[ READ MORE ]

What you need to know about Facebook’s new Mobile App Install Ads

Here are the top reasons Facebook’s Mobile App Install Ads is interesting and important to advertisers.[ READ MORE ]

Top TV shows for reaching key voters

Experian Simmons presents a new list of the top 20 television programs for reaching political party loyals as well as three key swing voter segments.[ READ MORE ]

Getting ready for Halloween email promotion

Fall is just around the corner. As the weather begins to cool, marketers are beginning to focus on the first holiday of the Fall season – Halloween. Experian CheetahMail has compiled trends from last year’s Halloween campaigns to help ensure this year’s campaigns are spook-tacular. 2011 Key Trends: Over half of Halloween-related email volume was [...][ READ MORE ]

Sky-high Olympics television ratings provide lift to airline advertisers

An average of 32.2 million viewers have tuned in for NBC’s nightly primetime telecasts of the London Olympics. How good of a match are those viewers to the type of consumers most likely to be interested in the brands advertising?[ READ MORE ]

Let the marketing games begin

The Olympics craze has begun and advertisers are in the starting blocks and at the ready to launch their own Olympic-size marketing campaigns. The composite television and online audience for the Olympics will span a wide range of demographic characteristics…[ READ MORE ]

Which Brands are a Slam Dunk for Targeting NCAA Basketball Tournament Viewers?

Viewers of the NCAA men’s basketball tournament on CBS and Turner Broadcasting as well as women’s tournament viewers on ESPN can expect a barrage of television commercials as the field is whittled down to the Final Four. On the men’s side, commercial air time is carefully orchestrated. [ READ MORE ]

Four steps multi-channel marketers can use to run an addressable advertising campaign

Now, with the advent of data-driven online display advertising, multi-channel marketers can convey the same tailored offline message through any digital channel, whether online, television, mobile, tablet or social. This discipline is often referred to as “addressable advertising.” [ READ MORE ]