Tag: Advertising

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[Podcast] Addressable TV = Opportunity for Marketers...

Is addressable TV’s juice worth the squeeze? This question sits atop many marketer’s minds. While many debate the complexity of the approach, the fact remains, it provides serious value. It’s about people-based marketing. That means brands no longer have to guess whether they’re reaching the right audience. In this Marketing...

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Using addressable advertising to supercharge campaigns...

Addressable advertising can help you achieve higher return on marketing campaigns and a better customer...

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A data-driven driven approach to win back lost custome...

Marketers need to examine their current re-engagement strategy to win back lost...

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Time to change the channel to Addressable TV...

For marketers, it’s never been more important to leverage the addressability of emerging channels. And addressable advertising, especially addressable TV, is just the way...

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Three cross-channel marketing plays: Identify, know, e...

Cross-channel marketing in real time means that customer data, across channel and device, should affect the message and contact...

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Female CMOs: Women that drive marketing leadership [Vi...

5 inspiring female CMOs from tech, retail, entertainment and more, speaking about career paths, mentors, work-life...

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Contextual marketing: 5 steps to get started...

Contextual marketing enables marketers to deliver the right message at the right time. 5 steps to get...

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43 actionable stats to move your marketing forward...

More benchmarks, trends and stats from the Digital Marketer Report to help you intelligently interact with customers across...

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Integrating email with addressable advertising...

#AsktheExpert: How addressable advertising can fit into an intelligent cross-channel strategy, starting with...

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