Data-driven, customer-centric insights to help you optimize your advertising campaigns.

Female CMOs: Women that drive marketing leadership [Video]

Posted on Sep 11 2015 by
5 inspiring female CMOs from tech, retail, entertainment and more, speaking about career paths, mentors, work-life balance.


Contextual marketing: 5 steps to get started

Posted on Sep 09 2015 by
Contextual marketing enables marketers to deliver the right message at the right time. 5 steps to get started.


43 actionable stats to move your marketing forward

Posted on Sep 02 2015 by
More benchmarks, trends and stats from the Digital Marketer Report to help you intelligently interact with customers across channels.


Integrating email with addressable advertising

Posted on Aug 31 2015 by
#AsktheExpert: How addressable advertising can fit into an intelligent cross-channel strategy, starting with email.


Data-driven marketing focuses on customers, not technology

Posted on Jul 21 2015 by
This Data for Good byline emphasizes the importance of focusing data-driven marketing on the consumer rather than the technology.


Amazon Prime Day: a huge success

Posted on Jul 17 2015 by
Amazon Prime Day was a huge success for Amazon and the retail industry overall. Check out our post sale event analysis.


Labor Day ecommerce: Are you ready?

Posted on Jul 14 2015 by
Search and email trends from our most recent Holiday Hot Sheet. Check out these Labor Day ecommerce insights to help you reach your fellow Americans!


Four strategies to make the holiday season shine brighter [infographic]

Posted on Jun 12 2015 by
A holiday planning infographic with actionable insights for marketers including: mobile shopping, deal-seeking and more.


No more words: The rise of animated GIFs

Posted on Jun 04 2015 by
Facebook just announced they will support animated GIFs creating major opportunities for marketers.


    About Marketing Forward

    Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

    2015 Digital Marketer

    2015 Digital Marketer Report

    Everything you need to know about digital marketing: 1,000 global marketers give best practice examples and insights on the latest trends.

    Download the report now >>

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