Tag: Advertising

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[Podcast] Addressable TV = Opportunity for Marketers...

Is addressable TV’s juice worth the squeeze? This question sits atop many marketer’s minds. While many debate the complexity of the approach, the fact remains, it provides serious value. It’s about people-based marketing. That means brands no longer have to guess whether they’re reaching the right audience. In this Marketing...

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Trends are dead ends: Taking the road paved with blurr...

Personal skill development for marketers to foster a broader view of the industry is critical to marketing programs...

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Using addressable advertising to supercharge campaigns...

Addressable advertising can help you achieve higher return on marketing campaigns and a better customer...

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Female CMOs: Women that drive marketing leadership [Vi...

5 inspiring female CMOs from tech, retail, entertainment and more, speaking about career paths, mentors, work-life...

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Data-driven marketing focuses on customers, not techno...

This Data for Good byline emphasizes the importance of focusing data-driven marketing on the consumer rather than the...

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Amazon Prime Day: a huge success...

Amazon Prime Day was a huge success for Amazon and the retail industry overall. Check out our post sale event analysis....

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Four strategies to make the holiday season shine brigh...

A holiday planning infographic with actionable insights for marketers including: mobile shopping, deal-seeking and...

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No more words: The rise of animated GIFs...

Facebook just announced they will support animated GIFs creating major opportunities for marketers....

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How not to get fired before next year’s upfronts...

In Jay Stocki’s latest AdExchanger column, he recommends that media buyers pursue a “surround-sound” approach to next year’s upfronts strateg...

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