Posts Tagged ‘ advertising ’
Here are the top reasons Facebook’s Mobile App Install Ads is interesting and important to advertisers.[ READ MORE ]
Experian Simmons presents a new list of the top 20 television programs for reaching political party loyals as well as three key swing voter segments.[ READ MORE ]
Fall is just around the corner. As the weather begins to cool, marketers are beginning to focus on the first holiday of the Fall season – Halloween. Experian CheetahMail has compiled trends from last year’s Halloween campaigns to help ensure this year’s campaigns are spook-tacular. 2011 Key Trends: Over half of Halloween-related email volume was [...][ READ MORE ]
An average of 32.2 million viewers have tuned in for NBC’s nightly primetime telecasts of the London Olympics. How good of a match are those viewers to the type of consumers most likely to be interested in the brands advertising?[ READ MORE ]
The Olympics craze has begun and advertisers are in the starting blocks and at the ready to launch their own Olympic-size marketing campaigns. The composite television and online audience for the Olympics will span a wide range of demographic characteristics…[ READ MORE ]
Viewers of the NCAA men’s basketball tournament on CBS and Turner Broadcasting as well as women’s tournament viewers on ESPN can expect a barrage of television commercials as the field is whittled down to the Final Four. On the men’s side, commercial air time is carefully orchestrated. [ READ MORE ]
Now, with the advent of data-driven online display advertising, multi-channel marketers can convey the same tailored offline message through any digital channel, whether online, television, mobile, tablet or social. This discipline is often referred to as “addressable advertising.” [ READ MORE ]
The 84th Academy Awards could draw in the neighborhood of 35 to 40 million television viewers. That’s only one-third of the total viewing audience for the Super Bowl but still a sizeable enough chunk of consumers to attract the likes of Coca-Cola, McDonald’s, and American Express as major brand advertisers. You’d think any event entering [...][ READ MORE ]
Nowadays most consumers have more than one email address – one for personal email and another for promotions, coupons, and newsletters. If your emails land in the latter address, which receives at most a cursory glance from the consumer, how are you going to reach your campaign goal? Display Advertising! Solutions such as Experian’s Audience [...][ READ MORE ]
With record ad spending predicted for the 2012 election, the rest of the nation will soon be bombarded with television ads “approved by” politicians from the left, right and the center of the political spectrum. [ READ MORE ]
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