Advertising

Data-driven, customer-centric insights to help you optimize your advertising campaigns.

Using addressable advertising to supercharge campaigns

Posted on Apr 28 2016 by
Addressable advertising can help you achieve higher return on marketing campaigns and a better customer experience.

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A data-driven driven approach to win back lost customers

Posted on Apr 12 2016 by
Marketers need to examine their current re-engagement strategy to win back lost customers.

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Time to change the channel to Addressable TV

Posted on Apr 04 2016 by
For marketers, it’s never been more important to leverage the addressability of emerging channels. And addressable advertising, especially addressable TV,...

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Three cross-channel marketing plays: Identify, know, engage

Posted on Mar 22 2016 by
Cross-channel marketing in real time means that customer data, across channel and device, should affect the message and contact strategy.

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Female CMOs: Women that drive marketing leadership [Video]

Posted on Sep 11 2015 by
5 inspiring female CMOs from tech, retail, entertainment and more, speaking about career paths, mentors, work-life balance.

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Contextual marketing: 5 steps to get started

Posted on Sep 09 2015 by
Contextual marketing enables marketers to deliver the right message at the right time. 5 steps to get started.

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43 actionable stats to move your marketing forward

Posted on Sep 02 2015 by
More benchmarks, trends and stats from the Digital Marketer Report to help you intelligently interact with customers across channels.

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Integrating email with addressable advertising

Posted on Aug 31 2015 by
#AsktheExpert: How addressable advertising can fit into an intelligent cross-channel strategy, starting with email.

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Data-driven marketing focuses on customers, not technology

Posted on Jul 21 2015 by
This Data for Good byline emphasizes the importance of focusing data-driven marketing on the consumer rather than the technology.

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    Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

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