Tag: Advertising

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[Podcast] Addressable TV = Opportunity for Marketers...

Is addressable TV’s juice worth the squeeze? This question sits atop many marketer’s minds. While many debate the complexity of the approach, the fact remains, it provides serious value. It’s about people-based marketing. That means brands no longer have to guess whether they’re reaching the right audience. In this Marketing...

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Using addressable advertising to supercharge campaigns...

Addressable advertising can help you achieve higher return on marketing campaigns and a better customer...

Read More Using addressable advertising to supercharge campaigns
A data-driven driven approach to win back lost custome...

Marketers need to examine their current re-engagement strategy to win back lost...

Read More A data-driven driven approach to win back lost customers
How not to get fired before next year’s upfronts...

In Jay Stocki’s latest AdExchanger column, he recommends that media buyers pursue a “surround-sound” approach to next year’s upfronts strateg...

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We need to fix the ad tech talent drought...

Within ad tech, it’s no secret that the demand for quality talent far exceeds the supply. What was once a talent challenge is now an urgent ad tech talent d...

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As debate rages, some brands go in-house to protect fi...

When evaluating their place on the in-source vs. outsource spectrum, brands need to weigh a number of factors, including cost, trust, transparency, capabilities, experience and bandwidth....

Read More As debate rages, some brands go in-house to protect first-party data
4 predictions for how viewability standards will chang...

Online impressions have been bought and measured, but in reality, an impression only meant that an ad was served, not viewed. Enter the viewable...

Read More 4 predictions for how viewability standards will change digital media buying
Four steps to starting successful online display ad ca...

What marketers need in order to lay the groundwork for success in their online advertising...

Read More Four steps to starting successful online display ad campaigns
Google share of searches at 65% in September 2012...

Google accounted for 65.26% of all U.S. searches conducted in the four weeks ending September 29, 2012 according to Experian Marketing...

Read More Google share of searches at 65% in September 2012