Tag: Advertising

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We need to fix the ad tech talent drought...

Within ad tech, it’s no secret that the demand for quality talent far exceeds the supply. What was once a talent challenge is now an urgent ad tech talent d...

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It’s primetime for streaming video, but which de...

This short video provides a look at video viewing habits across...

Read More It’s primetime for streaming video, but which device? [Video]
Champagne wishes and caviar dreams: Marketers plug int...

The Internet of Things is the driving future of consumer electronics and many other product categories, but who are the people behind the Internet of...

Read More Champagne wishes and caviar dreams: Marketers plug into the lifestyles of the rich (and maybe famous)
The shift toward cross device marketing...

Although the conversation of cross device marketing is relatively new, it is an important conversation to have. In today’s tech savvy world, being able to deliver the right message, to the right device, at the right time is p...

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Opportunities through the rise of smart devices...

The rise of smart devices is rapidly improving efficiency, user experience and brand engagement and poses many questions that marketers must begin considering...

Read More Opportunities through the rise of smart devices
Email results from Peak Week 2014 are in...

We’re looking at Peak Week results for email marketing and Cyber Monday comes out on t...

Read More Email results from Peak Week 2014 are in
Black Friday, Cyber Monday deliver – peak holiday seas...

Peak holiday season is here. The biggest shopping days of the year just passed and they did not disappoint!...

Read More Black Friday, Cyber Monday deliver – peak holiday season has begun
Ready. Set. Shop! 2014 hot holiday products...

While there was definitely some movement among the hot holiday products in our top 20 list, the top three remained completely...

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How online data will remake offline marketing...

With the continued growth of data from the connected world, it is only a matter of time before we see offline marketing practices influenced heavily by online...

Read More How online data will remake offline marketing