Marketing data and identity
The latest on how brands, agencies, and media buyers are using data and identity to better understand audiences, improve targeting, and drive performance across channels.
Pharma ad spend is rising, but most brands can't link exposure to prescribing. Here's how to connect DTC and HCP data without merging it.
Reach gaming audiences based on how they play, shop, and spend. See how Experian Audiences helps marketers connect with players across platforms.
Learn why neutrality, not just data quality, should be the first test for any curation partner. See how Experian builds trust into curation.
Explore three pharma marketing priorities for connecting DTC and HCP identity, activation, and measurement through privacy-first workflows.
Before agentic AI automates media buying, data must be trustworthy, identity accurate, measurement independent, and goals clear.
Experian's AI enhanced modeling enables marketers to find high-potential consumers standard signals miss, with a 10% average model lift.
Learn how to reach, engage, and retain members during open enrollment with privacy-forward targeting.
Build AI in marketing on complete data, accurate identity, and clear governance so teams can plan, activate and measure with more confidence.
Discover how Experian Audiences help build political campaign audiences using voter priorities, media behaviors, and election timing for more relevant outreach.