Measure campaign effectiveness

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Measurement: The Key to Successfully Engage Customers...

Customer engagement is not a static definition. It changes over time and for each marketer, depending on the end goal of the campaign. The...

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Addressable TV: The Ins and Outs [Q&A]...

Just as people are changing the way they consume TV, brands and agencies are similarly changing the way they advertise through the same medium....

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Experian Industry Buzz...

In case you missed it: Recent press coverage The Missing Link: Maximizing Social Media To Power Marketing Campaigns (The Marketing Insider, January 4, 2018)...

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Marketing Measurement and Attribution: Let’s bre...

Recently, a wave of health consciousness has swept over consumers who are now looking to improve the way they look and feel, including devoting more time to...

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First-party data is gold, but it needs to be mined...

Develop a data-driven marketing strategy using the full potential of first-party...

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Using addressable advertising to supercharge campaigns...

Addressable advertising can help you achieve higher return on marketing campaigns and a better customer...

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How not to get fired before next year’s upfronts...

In Jay Stocki’s latest AdExchanger column, he recommends that media buyers pursue a “surround-sound” approach to next year’s upfronts strateg...

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