Measure campaign effectiveness

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Attribution: The most powerful tool for your next adva...

The way people consume television continues to evolve on a daily basis. Findings from a new Simon-Kucher study reveal that 84 percent of US...

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Experian summer marketing event preview...

ConnecTour Preview | May 30th | Chicago, IL The first of three planned ConnecTour events for FY20, ConnecTour Chicago is scheduled for May 30th...

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3 Best practices for brand advertisers looking to expa...

The other day, as I was racing to a meeting, I realized I had left my mobile phone at home. And for a minute...

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The Importance of Identity Resolution and How Experian...

When it comes to building effective marketing campaigns, it has become increasingly important for businesses to truly understand who their consumers are in order...

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How Measurement Can Drive Results in Automotive Market...

The automotive industry is a crowded marketplace. Consumers are faced with a multitude of brands, models, color schemes, and other important features, like safety...

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Customer Engagement is Critical to Marketing Success: ...

As the advertising and marketing technology ecosystem continues to rapidly evolve, increasingly companies are making it a top priority to enhance the customer experience....

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Measurement: The Key to Successfully Engage Customers...

Customer engagement is not a static definition. It changes over time and for each marketer, depending on the end goal of the campaign. The...

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Addressable TV: The Ins and Outs [Q&A]...

Just as people are changing the way they consume TV, brands and agencies are similarly changing the way they advertise through the same medium....

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Experian Industry Buzz...

In case you missed it: Recent press coverage The Missing Link: Maximizing Social Media To Power Marketing Campaigns (The Marketing Insider, January 4, 2018)...

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