Marketing across channels

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[Podcast] Addressable TV = Opportunity for Marketers...

Is addressable TV’s juice worth the squeeze? This question sits atop many marketer’s minds. While many debate the complexity of the approach, the fact remains, it provides serious value. It’s about people-based marketing. That means brands no longer have to guess whether they’re reaching the right audience. In this Marketing...

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Warming your way to a good reputation...

The importance of warming an IP address or Domain to your email program to establish a strong sender reputation and increase...

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Client Holiday Readiness Series: increase customer ret...

Using a comprehensive set of REST & XML based API’s, referred to as triggers, the Marketing Suite supports several different message structures to increase...

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Client Holiday Readiness Series: Key Operational Prepa...

Learn how we reinforced our technology with these key operational preparations designed to maximize your customer...

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Client Holiday Readiness Series: Enhancing systems and...

Learn how we are enhancing our systems and hardening the infrastructure so our clients can have powerful holiday season...

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Client Holiday Readiness Series: Hardening Holiday Sec...

We ensure our environment is not prone to any system weakness, so you can be confidence in the security of your data and focus...

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Client Holiday Readiness Series: Preparing for holiday...

Learn tactical tips to ensure your email holiday volume has strong voice this holiday season. Follow our client holiday readiness series this...

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Deliverability, Deliverability…Oh how I wish you were ...

Learn three key variables from our best practices formula that will make your email deliverability a success for this holiday...

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Backtesting EmaiLO, our email rating system’s ne...

Learn the latest updates and trade-offs of our email rating system, EmaiLO, for an accurate email...

Read More Backtesting EmaiLO, our email rating system’s newest model