Marketing across channels

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Marketing Measurement and Attribution: Let’s bre...

Recently, a wave of health consciousness has swept over consumers who are now looking to improve the way they look and feel, including devoting more time to workouts, drinking and eating more organic products, and even reducing sugar intake. However, sugar still makes up a third of our caloric intake – reason...

Read More Marketing Measurement and Attribution: Let’s break the addiction to clicks
Win back-to-school season by understanding how parents...

As summer ends, children and teenagers across the country relax and soak up the last rays of sunshine before the school year begins. For parents, it’s an entirely different story – it’s back-to-school season. That means weekends spent searching for the best deals on back-to-school items, including clothes, electronics...

Read More Win back-to-school season by understanding how parents engage with social media
[Podcast] Addressable TV = Opportunity for Marketers...

Is addressable TV’s juice worth the squeeze? This question sits atop many marketer’s minds. While many debate the complexity of the approach, the fact remains, it provides serious value. It’s about people-based marketing. That means brands no longer have to guess whether they’re reaching the right audience. In this Marketing...

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Client Holiday Readiness Series: increase customer ret...

Using a comprehensive set of REST & XML based API’s, referred to as triggers, the Marketing Suite supports several different message structures to increase...

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Client Holiday Readiness Series: Key Operational Prepa...

Learn how we reinforced our technology with these key operational preparations designed to maximize your customer...

Read More Client Holiday Readiness Series: Key Operational Preparations
Client Holiday Readiness Series: Enhancing systems and...

Learn how we are enhancing our systems and hardening the infrastructure so our clients can have powerful holiday season...

Read More Client Holiday Readiness Series: Enhancing systems and hardening infrastructure
Client Holiday Readiness Series: Hardening Holiday Sec...

We ensure our environment is not prone to any system weakness, so you can be confidence in the security of your data and focus...

Read More Client Holiday Readiness Series: Hardening Holiday Security
Data integration and omnichannel activation for seamle...

Data integration and omnichannel activation interview questions with Neustar and Experian Marketing Services resulted from their recent...

Read More Data integration and omnichannel activation for seamless interactions
Q&A with a DMN 40 Under 40 Honoree: Natalie Trava...

During 40 under 40 awards, Natalie Travaglione was recognized among 40 marketers under the age of 40 for their efforts in reshaping the marketing......

Read More Q&A with a DMN 40 Under 40 Honoree: Natalie Travaglione