Marketing across channels

The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.

Develop a post-holiday email strategy to build loyalty and engagement

Posted on Feb 02 2016 by
Top tips for developing a post-holiday email strategy that will build loyalty and engagement well into the New Year.


Valentine’s Day email marketing insights to sweeten your campaigns

Posted on Jan 28 2016 by
Last minute tips to help boost your Valentine’s Day email marketing campaigns.


Analytics more popular, effective than ever before

Posted on Jan 28 2016 by
Our recent webinar with The Relevancy Group dove into executive marketers’ views on (and plans for) developing advanced omnichannel analytics...


Does fluctuating holiday email volume send customers the wrong message?

Posted on Jan 20 2016 by
Holiday email volume skyrockets, but as soon as they are over most retailers pull back considerably.


Five keys to driving effective analytics in 2016

Posted on Jan 19 2016 by
The Relevancy Group identifies ways to drive effective analytics programs, build a more comprehensive view of the customer and continue...


Email and mobile highlights from this holiday season

Posted on Jan 15 2016 by
Trends and performance findings from our research on promotional email and mobile messages from retail brands.


Holiday email engagement opportunities: Christmas Day and Boxing Day

Posted on Dec 17 2015 by
Marketers look to Christmas Day for additional holiday email engagement opportunities, and don't forget Boxing Day.


How “percent off” deals affected email open rates Thanksgiving weekend

Posted on Dec 10 2015 by
Dive into Thanksgiving weekend’s email subject lines and how “percent off” deals affected email open rates.


Test new email marketing methods and be your own benchmark

Posted on Dec 03 2015 by
Numbers without context can be misleading. Marketers need to systematically test new email marketing methods to give numbers context.


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