Marketing across channels

The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.

Marketing attribution: You don’t have to compromise

Posted on Jul 14 2016 by
Discover two approaches to cross-channel marketing attribution that will help you improve your marketing strategy.


Managing consumer identities with a single customer view

Posted on Jul 12 2016 by
Linking data is critical to understanding each of your customers through a single customer view.


Why Mad-tech Helps Meet Consumer Demands and Drives Valued Interactions

Posted on Jun 20 2016 by
Learn how the emergence of mad-tech enables companies to meet consumer demands from Bridget Bidlack, Experian Marketing Services.


Email marketers: Stop Majoring in the Minors

Posted on Jun 09 2016 by
Email marketers should focus on the right aspects of email programs and develop a life cycle program focusing on customer...


5 musings on mobile space

Posted on Jun 01 2016 by
A look at the mobile space and the year ahead from Justin Orgel, director of Strategic Services at Experian Marketing...


Why should marketers fight email fraud?

Posted on May 23 2016 by
Email fraud costs companies around the world billions, and can destroy brand reputation. Learn how to work with security to...


Predictive analytics: A return to fundamentals

Posted on May 19 2016 by
Focusing on predictive analytics requires returning to fundamentals to ensure that data is clean, technology is set, and marketing goals...


Adding kinetic email to your email marketing strategy

Posted on May 17 2016 by
Kinetic email design can be a valuable tool to keep the user engaged with your email marketing programs.


A crawl, walk, run approach to real-time decisioning

Posted on May 12 2016 by
Real-time decisioning relies on the right real-time data, and must be based on customer needs


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    Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

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