Marketing across channels

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Put a little spring in your email marketing strategy...

Marketers should focus on three core areas to deliver the most value to customers: preference data, message relevancy, and a mobile-first approach....

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Instant gratification powered by webhooks...

Webhooks are connections within the internet that enable events and data to be easily shared between...

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Verizon to close email service: 5 steps to keep valuab...

Five recommendations for marketers to consider about Verizon's email service...

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The ESP trend: Everychannel is the new normal...

Moving beyond stand-alone email into more channels and addressing newer technologies is crucial to Email Service Providers...

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Tricky triggers: Understanding shopping cart abandonme...

Ensure you understand privacy compliance pitfalls with special attention on shopping cart abandonment...

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Finding your baseline for better Holiday email analyti...

Dive into previous holiday email insights to start prepping for the upcoming 2017 holiday...

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Kinetic email provides much – needed boost to ma...

Boost your marketing campaigns using kinetic email to develop interactive and dynamic content and increase unique and click-to-open click...

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Three ways to ensure your loyalty members will actuall...

Build brand loyalty using these three tips in your loyalty programs to boost engagement and encourage your customer to stay with you for the...

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Deliverability: the key to email marketing – how to en...

Learn what deliverability really means in email marketing and how to ensure your customers actually receive your...

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