Marketing across channels

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Customer Engagement is Critical to Marketing Success: ...

As the advertising and marketing technology ecosystem continues to rapidly evolve, increasingly companies are making it a top priority to enhance the customer experience....

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Near Real-Time Audience Activation for Programmatic Ta...

US marketers are expected to spend roughly $100 billion on digital advertising this year, with more than half of those transactions occurring programmatically (source:...

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Recent Facebook Changes: Experian’s Got Your Back...

As Facebook transitions away from its Partner Categories program, let us be your guide! Experian is committed to connecting you to people that matter...

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The two keys to digital marketing success...

Digital Marketing Challenges Are you new to digital marketing? If you answered yes, then you may already know this is a complex world made...

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Experian Industry Buzz...

In case you missed it: Recent press coverage The Missing Link: Maximizing Social Media To Power Marketing Campaigns (The Marketing Insider, January 4, 2018)...

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Marketing Measurement and Attribution: Let’s bre...

Recently, a wave of health consciousness has swept over consumers who are now looking to improve the way they look and feel, including devoting more time to...

Read More Marketing Measurement and Attribution: Let’s break the addiction to clicks
Win back-to-school season by understanding how parents...

As summer ends, children and teenagers across the country relax and soak up the last rays of sunshine before the school year begins. For...

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[Podcast] Addressable TV = Opportunity for Marketers...

Is addressable TV’s juice worth the squeeze? This question sits atop many marketer’s minds. While many debate the complexity of the approach, the fact remains, it provides serious value. It’s about people-based marketing. That means brands no longer have to guess whether they’re reaching the right audience. In this Marketing...

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Put a little spring in your email marketing strategy...

Marketers should focus on three core areas to deliver the most value to customers: preference data, message relevancy, and a mobile-first approach....

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