Marketing across channels

The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.

The importance of engaging consumers on their terms this

Posted on Nov 23 2015 by
Engaging consumers across channels builds loyal customers all year.


6 rules to remember when creating SMS/MMS campaigns

Posted on Nov 18 2015 by
Here’s our list of six things you need to consider when creating SMS/MMS campaigns.


Email and mobile marketing: Don’t drop the ball!

Posted on Nov 17 2015 by
The first step in optimizing your email and mobile marketing integration is to know where you stand today.


Citi’s Head of Digital Marketing talks financial services challenges

Posted on Nov 11 2015 by
Brian Hovis of Citi talks Financial Services marketing challenges – all require data, organizational shifts and strong technology to solve.


Email engagement is no exception to mobile rule this

Posted on Nov 10 2015 by
Email engagement via mobile is on the rise this holiday season.


The Experian Marketing Suite powers Movember’s cross-channel marketing program

Posted on Nov 04 2015 by
The Movember Foundation adds mobile to its cross-channel strategy to enable more real-time communication.


Record number of mobile visits to retail sites expected

Posted on Nov 02 2015 by
This holiday is poised to be the first season in which mobile visits to retail sites exceed desktop.


Helpful data to plan your holiday email schedule

Posted on Oct 26 2015 by
Check out the most effective days and times in email last season to help you plan this year's holiday email...


Be Responsivible! Two ways to mobile optimize your emails

Posted on Oct 22 2015 by
More than half of all email opens and 38 percent of clicks occur on a mobile device, which is why...


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    Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

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