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Seasonal audiences & why they matter...

Summer is right around the corner and we know how inundated marketers can get with holiday and event-based audience requests. We also know how...

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Experian summer marketing event preview...

ConnecTour Preview | May 30th | Chicago, IL The first of three planned ConnecTour events for FY20, ConnecTour Chicago is scheduled for May 30th...

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3 Ways financial services marketers can amplify their ...

For decades, financial institutions relied on direct mail marketing and mass media for credit card offers and invitations to apply (ITA) for loans. Today...

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Understanding the value of first-party data matching...

What is the most valued asset an advertiser has? Is it their brand? Is it their inventory? Is it their ever-improving website?  The answer...

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The Role of Data in Building Lifelong Relationships wi...

As businesses, we are driven to earn consumer trust and affinity, and continuously strive to give those consumers a reason to interact with us...

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Lexer & Experian announce partnership to enrich a...

Lexer, the leading customer data platform for Retail and Consumer Brands have extended their 2.5 year partnership with Experian to now include ConsumerViewSM. In...

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How data can help you better identify your customers...

In today’s digital age, a customer shows up everywhere. Ann, for example, watches her favorite late-night show and sees an advertisement for a new...

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Data for Good: Helping Those in a Time of Need...

When Hurricane Harvey hit the Texas Gulf Coast last summer, it affected nearly 13 million people and caused an estimated $125 billion in damages,...

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Customer Engagement is Critical to Marketing Success: ...

As the advertising and marketing technology ecosystem continues to rapidly evolve, increasingly companies are making it a top priority to enhance the customer experience....

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