Managing your data

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Lots of data: New challenges...

Know how to capitalize the potential of consumer data and delivering data at...

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First-party data is gold, but it needs to be mined...

Develop a data-driven marketing strategy using the full potential of first-party...

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Client Holiday Readiness Series: Threat Analytics and ...

Learn how Experian Marketing Services safeguards its customer data and monitors threats on an enterprise scale with our advance threat analytic...

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Client Holiday Readiness Series: You’ve got to go for ...

Timing is everything for today’s email marketer, especially during the h...

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Client Holiday Readiness Series: Identity and Access M...

How identity and access management measures are important for data security; how Experian Marketing Services is tackling identity...

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Client Holiday Readiness Series: Key Operational Prepa...

Learn how we reinforced our technology with these key operational preparations designed to maximize your customer...

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Client Holiday Readiness Series: Tech support for the ...

Learn how our tech support structure focuses on understanding each client’s needs and resolve all issues in a timely manner for this holiday s......

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Backtesting EmaiLO, our email rating system’s ne...

Learn the latest updates and trade-offs of our email rating system, EmaiLO, for an accurate email...

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Data integration and omnichannel activation for seamle...

Data integration and omnichannel activation interview questions with Neustar and Experian Marketing Services resulted from their recent...

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