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Q&A: Experian’s President of Marketing Services N...

At Experian, we are committed to powering the digital-first approach for marketers and helping them become more data-driven in their efforts to build trust...

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4 Ways QSRs Can Create a New (Even Better) Customer Ex...

QSRs have emerged as superheroes during the pandemic, creating an entirely different consumer experience in record time by offering contactless delivery, curbside pick-up, and...

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5 Ways to Create a Positive Customer Experience in the...

These days, the new normal is becoming the new now, but there are still some challenges to navigate—especially as we head into the busy...

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5 Ways to Attract New Health Plan Members and Retain E...

Healthcare marketers: Open enrollment starts November 1st. Are you ready? It’s that time of year again—time to promote your insurance plans to existing and...

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Data: The Retailer’s Key to Reopening...

2020 has been a year of change and challenges for businesses and consumers alike. With the global pandemic, we have seen stay at home...

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How Mobile Location Data Can Help Retailers Shape Thei...

Retailers have always known that building a loyal customer base is the key to success. But whether they’d successfully done so or were still...

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Making a connection through identity resolution...

As marketers, we need to create a connection with our customers. We need to deliver messages that are relevant to them and reach them...

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Experian is helping marketers gain a more complete und...

Turn identifiers into identities Identity has always played an essential role in understanding who your customers are and ensuring a positive consumer experience. However,...

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Time to think about next year’s strategy for the Big G...

This year’s Big Game produced an exciting, close football game, a buzz-worthy halftime show, and many star-studded commercials. Spots that cost brands more than...

Read More Time to think about next year’s strategy for the Big Game? Here’s what you might be missing.