Managing your data

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The two keys to digital marketing success...

Digital Marketing Challenges Are you new to digital marketing? If you answered yes, then you may already know this is a complex world made...

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Keeping up with consumer identity...

Every day it seems, mobile device fragmentation increases. With consumers spending their time online across multiple devices – phones, tablets, over-the-top TV devices, gaming...

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How good is your data? Here’s how to find out....

Customer data is the core and foundation of any strategic efforts to retain and grow customer relationships.  Whether that be through retail sales, account...

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Experian Industry Buzz...

In case you missed it: Recent press coverage The Missing Link: Maximizing Social Media To Power Marketing Campaigns (The Marketing Insider, January 4, 2018)...

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Marketing Measurement and Attribution: Let’s bre...

Recently, a wave of health consciousness has swept over consumers who are now looking to improve the way they look and feel, including devoting more time to...

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First-party data is gold, but it needs to be mined...

Develop a data-driven marketing strategy using the full potential of first-party...

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Client Holiday Readiness Series: Threat Analytics and ...

Learn how Experian Marketing Services safeguards its customer data and monitors threats on an enterprise scale with our advance threat analytic...

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Client Holiday Readiness Series: You’ve got to go for ...

Timing is everything for today’s email marketer, especially during the h...

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Client Holiday Readiness Series: Identity and Access M...

How identity and access management measures are important for data security; how Experian Marketing Services is tackling identity...

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