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Making a connection through identity resolution...

As marketers, we need to create a connection with our customers. We need to deliver messages that are relevant to them and reach them...

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Experian is helping marketers gain a more complete und...

Turn identifiers into identities Identity has always played an essential role in understanding who your customers are and ensuring a positive consumer experience. However,...

Read More Experian is helping marketers gain a more complete understanding of their audiences
Time to think about next year’s strategy for the Big G...

This year’s Big Game produced an exciting, close football game, a buzz-worthy halftime show, and many star-studded commercials. Spots that cost brands more than...

Read More Time to think about next year’s strategy for the Big Game? Here’s what you might be missing.
How financial institutions and brands can use data to ...

Major financial institutions such as American Express, Bank of America, Chase and Citi offer credit cards to hundreds of millions of consumers in the...

Read More How financial institutions and brands can use data to create loyalty programs that resonate
Experian Marketing Services’ Top 5 Blog Posts of the Y...

With the New Year fast approaching, it’s the time of year for celebrations, traditions, and a reflection of the best and most memorable moments...

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Experian’s COO of Marketing Services Wins Bronze award...

At Experian, we embrace an inclusive culture where everyone has a real sense of belonging, knowing they can show up every day and be...

Read More Experian’s COO of Marketing Services Wins Bronze award for Women in Business
Guest post: How third-party data can help auto adverti...

As auto manufacturers battle a widening gap between accelerating innovation and financial health, they face additional challenges around changing consumer shopping habits. According to...

Read More Guest post: How third-party data can help auto advertisers navigate key industry trends/challenges
Is Advanced TV the answer to today’s sonic boom?...

Earlier this month, I had the pleasure of participating in a discussion on the future of data marketing in the TV business with TiVo’s...

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The secret sauce of retailers: Using data to compete i...

Retail is in a period of transition. In the past, when retailers wanted places to sell their products, they would open stores that would...

Read More The secret sauce of retailers: Using data to compete in the new digital world