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Guest post: How third-party data can help auto adverti...

As auto manufacturers battle a widening gap between accelerating innovation and financial health, they face additional challenges around changing consumer shopping habits. According to...

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Is Advanced TV the answer to today’s sonic boom?...

Earlier this month, I had the pleasure of participating in a discussion on the future of data marketing in the TV business with TiVo’s...

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The secret sauce of retailers: Using data to compete i...

Retail is in a period of transition. In the past, when retailers wanted places to sell their products, they would open stores that would...

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So much data—so little time (3 ways to maximize consum...

According to market intelligence company, IDC, in 2018 the world reached 18 zettabytes of data. IDC predicts that the world’s data will grow to...

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Data-driven marketing for credit unions...

There are more choices than ever when it comes to banking and lending. In fact, according to the FDIC, there are nearly 5,000 banks...

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It’s time for ad buying to evolve...

For as long as the ad buying process has existed, most brands and agencies have put an emphasis on the channel – meaning there...

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Plan your Advertising Week session schedule now...

Can you believe it…Advertising Week 2019 is already right around the corner (Sept. 23-26)! As always, there is no shortage of breakout sessions, so...

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Guest Post: ‘Tis (always) the season for audienc...

As summer fades, and back-to-school season approaches, marketers are gearing up for another campaign cycle. It’s a process that repeats itself annually, but we...

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Retail brands: Knowing means growing...

To set your brand apart from the competition (and thrive!), you need to get to know and communicate with your customers on a more...

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