Manage your data

The latest trends in data management, including collection, cleanliness, security, linkage and accessibility.

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In the post-cookie landscape, staying ahead requires innovative strategies and partnerships. This case study dives into how MiQ, a leader in the cookieless era,...

February 27, 2024 by Experian Marketing Services

Cookies are leaving us, but that doesn’t have to mean performance has to. That’s why Experian is taking the steps needed to future-proof identity...

November 9, 2023 by Dylan Rothenberg

Centralized data access is emerging as a key strategy for advertisers. In our next Ask the Expert segment, we explore this topic further and...

September 28, 2023 by Experian Marketing Services

Bridging disparate data in a fragmented world In today’s world, consumers engage with brands across multiple platforms, including social media, online marketplaces, in-store experiences,...

September 19, 2023 by Tyler Middleton

Over the last few months, Experian has released new syndicated audiences to most major platforms supporting retail and travel. In this blog post, we’ll...

September 8, 2023 by James Esquivel

The AdTech industry is buzzing with discussions about cookie deprecation and effective strategies to tackle it. One of the commonly suggested solutions is the...

September 7, 2023 by Dylan Rothenberg

Ongoing signal loss is driving marketers, agencies, and platforms to turn to supply-side advertising. By using first-party data from publishers and platforms, supply-side advertising...

August 22, 2023 by Experian Marketing Services

Identity is being constrained, forcing the industry to rethink the way it has operated for 27 years. Industry, regulatory, technology and data trends are...

September 16, 2021 by Scott Kozub, VP of Product Marketing

Third-party data has become the cornerstone to improve marketing effectiveness across all types of online and offline media. Consumer packaged goods (CPG) marketing faces...

August 17, 2021 by Steve Zimmerman, Director of Custom Analytics, Abby Mroczenski-Hanus, Statistics Analyst Expert

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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