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5 Reasons Why Direct Mail is Making an Impact with Mil...

With the growth of digital marketing and the targeting capabilities associated with online outreach, many predicted that this would mark the end of direct...

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Why Now Is the Best Time for Brands to Advertise on TV...

As the nation slowly works its way up to full speed, it’s undeniable that the landscape has changed dramatically for every brand—especially when it...

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How Mobile Location Data Can Help Retailers Shape Thei...

Retailers have always known that building a loyal customer base is the key to success. But whether they’d successfully done so or were still...

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How Challenges Can Create Opportunities for Automotive...

Article written by Jill Canetta, Experian Marketing Services’ Chief Data Officer, and Mark Pryzbylski, Experian Automotive’s Senior Director of Product Management At this point,...

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Making a connection through identity resolution...

As marketers, we need to create a connection with our customers. We need to deliver messages that are relevant to them and reach them...

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Experian is helping marketers gain a more complete und...

Turn identifiers into identities Identity has always played an essential role in understanding who your customers are and ensuring a positive consumer experience. However,...

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The ebb & flow of those New Year’s gym resolution...

The beginning of any new year brings an influx of gym goers who are committed to working on resolutions. Whether the goal is to...

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Time to think about next year’s strategy for the Big G...

This year’s Big Game produced an exciting, close football game, a buzz-worthy halftime show, and many star-studded commercials. Spots that cost brands more than...

Read More Time to think about next year’s strategy for the Big Game? Here’s what you might be missing.
Propelling Marketing into the Future at Vision 2020...

The marketing industry is constantly evolving. In some ways, marketers are expected to predict the future, or at the very least, stay on top...

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