Identify the right customers

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Attribution: The most powerful tool for your next adva...

The way people consume television continues to evolve on a daily basis. Findings from a new Simon-Kucher study reveal that 84 percent of US...

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Experian summer marketing event preview...

ConnecTour Preview | May 30th | Chicago, IL The first of three planned ConnecTour events for FY20, ConnecTour Chicago is scheduled for May 30th...

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3 Ways financial services marketers can amplify their ...

For decades, financial institutions relied on direct mail marketing and mass media for credit card offers and invitations to apply (ITA) for loans. Today...

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3 Best practices for brand advertisers looking to expa...

The other day, as I was racing to a meeting, I realized I had left my mobile phone at home. And for a minute...

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The perfect fit: 3 marketing concepts every auto manuf...

There are thousands of potential car buyers heading into dealerships and browsing websites for their next vehicle every day. And that means thousands of...

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The State of TV Advertising: Today and Beyond [Q&...

TV has evolved drastically over the past decade, especially in just the past few years. We’ve witnessed a transformation from people watching their favorite...

Read More The State of TV Advertising: Today and Beyond [Q&A] with Brad Danaher
Driving your automotive marketing campaign with identi...

Car shoppers are faced with a vast and exciting number of options in today’s automotive marketplace. Remember when you shopped around for your last...

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Identify your customers to maximize your advanced TV i...

Have you ever watched television and saw a commercial that was completely irrelevant to you? Perhaps you have college-aged children, but recently saw an...

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The Importance of Identity Resolution and How Experian...

When it comes to building effective marketing campaigns, it has become increasingly important for businesses to truly understand who their consumers are in order...

Read More The Importance of Identity Resolution and How Experian is Leading the Charge