Identify the right customers

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The State of TV Advertising: Today and Beyond [Q&...

TV has evolved drastically over the past decade, especially in just the past few years. We’ve witnessed a transformation from people watching their favorite...

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Driving your automotive marketing campaign with identi...

Car shoppers are faced with a vast and exciting number of options in today’s automotive marketplace. Remember when you shopped around for your last...

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Identify your customers to maximize your advanced TV i...

Have you ever watched television and saw a commercial that was completely irrelevant to you? Perhaps you have college-aged children, but recently saw an...

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The Importance of Identity Resolution and How Experian...

When it comes to building effective marketing campaigns, it has become increasingly important for businesses to truly understand who their consumers are in order...

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Why TV Ads Need to Evolve...

It’s no secret that TV advertising needs to evolve and get smarter. Viewers no longer consume TV like they did in the past. The...

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How data can help you better identify your customers...

In today’s digital age, a customer shows up everywhere. Ann, for example, watches her favorite late-night show and sees an advertisement for a new...

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Data for Good: Helping Those in a Time of Need...

When Hurricane Harvey hit the Texas Gulf Coast last summer, it affected nearly 13 million people and caused an estimated $125 billion in damages,...

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Customer Engagement is Critical to Marketing Success: ...

As the advertising and marketing technology ecosystem continues to rapidly evolve, increasingly companies are making it a top priority to enhance the customer experience....

Read More Customer Engagement is Critical to Marketing Success: Here’s Why
Connect the Complex Dots of Consumer Identity...

As marketers, we all understand the importance of having a single customer view to form the identity layer – after all, it is likely...

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