Identify the right customers

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A blueprint for successful Invitation to Apply campaig...

In today’s consumer lending environment, financial services institutions are seeing increasingly intense competition during a favorable economic climate. For example, it is common for...

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Are you getting to the right individuals…in an FLA fri...

It’s no longer an option for brands to understand their audiences. Given the advances in ad tech over the past few years, any brand...

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The power of deterministic data: 5 ways you can benefi...

An individual’s identity has become more and more central to the consumer experience. In an age of individualism, customers want advertisements that are relevant...

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Guest post: How third-party data can help auto adverti...

As auto manufacturers battle a widening gap between accelerating innovation and financial health, they face additional challenges around changing consumer shopping habits. According to...

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Is Advanced TV the answer to today’s sonic boom?...

Earlier this month, I had the pleasure of participating in a discussion on the future of data marketing in the TV business with TiVo’s...

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It’s not just TV. It’s connected TV....

Connecting to consumers is a vital aspect of the world we live in today. Marketers are always looking to create more meaningful interactions with...

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Auto marketers: It’s time to pay attention to Gen Z...

What generation already has 61 million consumers, is set to be the largest generation ever, and influences $600 billion of spending? While you may...

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Podcast: Chico’s FAS shares how their relationship wit...

During June’s CRMC 2019 event in Chicago, I had a chance to sit down with Dan Thorpe, analytics leader at Chico’s FAS to discuss...

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The secret sauce of retailers: Using data to compete i...

Retail is in a period of transition. In the past, when retailers wanted places to sell their products, they would open stores that would...

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