Cross-channel marketing

Code enforcement part 2: Common HTML infractions

Posted on Mar 10 2015 by

Why common HTML infractions occur, and tips on avoiding them.

Acting on insights to create value for marketers and their customers

Posted on Mar 09 2015 by

Responsibly collecting and connecting data is key, and it’s also a complex task that almost all businesses struggle with. Accomplishing this task – turning insights into action – is what we do, and it’s something we do better than others.

Experian Marketing Services recognized for innovation by The Relevancy Group

Posted on Mar 04 2015 by

For the second year in a row, Experian Marketing Services has been named one of the top email service providers (ESPs) in the market by The Relevancy Group’s The Relevancy Ring — ESP Buyer’s Guide 2015.

Code enforcement part 1: Our detectives uncover common HTML coding issues

Posted on Mar 02 2015 by

Our account and creative teams are home to some savvy HTML experts. Here they share tips for solving common HTML coding issues.

Ordering sushi and a lesson in embracing the contextual marketing mindset

Posted on Feb 26 2015 by

Moving from ‘push marketing’ to insight-driven response and prediction requires marketers to embrace the contextual marketing mindset.

Engagement — does it really matter for deliverability?

Posted on Feb 23 2015 by

Fresh off the controversial panel discussion at the EEC conference, deliverability expert Spencer Kollas weighs in on how subscriber engagement affects deliverability.

What’s next? Cross-channel silos will break down in 2015

Posted on Feb 19 2015 by

There’s a lot in store for marketers in 2015. In the first in this series of trends, we look at why this is the year cross-channel marketing matures.

Trending Now: Love is in the…inbox

Posted on Feb 12 2015 by

A look at some of the LOVEliest campaigns leading up to Valentine’s Day 2015 Category: email marketing trends.

The Digital Marketer Report receives killer praise

Posted on Feb 04 2015 by

Not only has the Digital Marketer Report been continually utilized by marketers as their go-to resource, it has received ample praise from numerous publications.

Why deliverability can make or break your marketing program

Posted on Feb 02 2015 by

With deliverability best practices, marketers can do something to ensure that their messages ultimately reach their customer and not the SPAM folder.