Cross-channel marketing

#7for14 – Digital marketing trends to consider

Posted on Feb 27 2014 by

Experian Marketing Services’ leaders provide key predictions into what marketers should be focusing on in 2014.

How sophisticated is your marketing program?

Posted on Feb 26 2014 by

Understanding where your brand lies along Experian’s Marketing Sophistication Curve is key to building a tangible and actionable road map for cross-channel marketing success.

Gmail unsubscribe tool: Good news for customers and email marketers

Posted on Feb 26 2014 by

How Gmail’s new unsubscribe tool can benefit both customers and email marketers.

Data growth’s profound impact on marketing success

Posted on Feb 13 2014 by

Big Data can both provide great opportunities and also seriously confound marketers as they strive to deliver effective campaigns.

Email marketing wins the gold [Infographic]

Posted on Feb 07 2014 by

According to Experian Marketing Services’ 2013 Email Market Study, 99 percent of marketers currently use email to engage and reach their customers. This annual analysis calls attention to growing trends, stats and proven best practices within email marketing during 2013. For example, we found that more marketers are using responsive design within their email campaigns, […]

Optimizing cross-channel marketing for compliance part III: Evolving the privacy policy

Posted on Feb 07 2014 by

Your privacy policy is a one-stop shop for consumers. Until the industry develops a better privacy education infrastructure, your privacy policy is still the go-to place for all privacy information.

The ever-evolving job description of the CMO

Posted on Feb 04 2014 by

In a newly published predictions piece: “#7for14: Seven ways digital marketing will change in 2014” several of Experian Marketing Services’ leaders weigh in on the changing role of today’s marketing heads.

The Relevancy Group recognizes top email service providers

Posted on Jan 28 2014 by

Experian Marketing Services is named a “Ring Leader” among enterprise email marketing services providers in the report and cited as a top ESP vendor in creative and strategic services, security features, dependability, account servicing, integration and deliverability.

Canada Anti-Spam Law questions answered

Posted on Jan 23 2014 by

Compliance expert, Alex Krylov, answers the most frequently asked questions about the new Canada Anti-Spam Law, which will come into full force this summer.

Holiday hot sheet – Biggest winners of the 2013 holiday season

Posted on Jan 10 2014 by

The 2013 holiday season has officially ended and we’ve compiled a recap to help you understand what worked, what didn’t and how you can improve your holiday campaigns for 2014.