Cross-channel marketing

Marketing attribution keeps you from ‘flying blind’

Posted on Mar 23 2015 by

Data-driven marketing attribution can keep marketers from ‘flying blind’ with their cross-channel decisions.

The customer’s creative experience – and why designers should take note

Posted on Mar 18 2015 by

In this month’s Ask the Expert column, David Kepets explains how animation, personalization and mobile optimization are all part of the customer’s creative experience – and why designers should pay attention.

The CMO’s 3 keys to marketing success [Infographic]

Posted on Mar 12 2015 by

Having the keys to marketing success can open doors to a customer-centric approach and greater marketing possibilities.

What’s next? Contextual messages force marketers to ‘get right or get left’

Posted on Mar 11 2015 by

In this second post of reflections on the year ahead, we look at how marketers can get contextual messaging right.

Code enforcement part 2: Common HTML infractions

Posted on Mar 10 2015 by

Why common HTML infractions occur, and tips on avoiding them.

Acting on insights to create value for marketers and their customers

Posted on Mar 09 2015 by

Responsibly collecting and connecting data is key, and it’s also a complex task that almost all businesses struggle with. Accomplishing this task – turning insights into action – is what we do, and it’s something we do better than others.

Experian Marketing Services recognized for innovation by The Relevancy Group

Posted on Mar 04 2015 by

For the second year in a row, Experian Marketing Services has been named one of the top email service providers (ESPs) in the market by The Relevancy Group’s The Relevancy Ring — ESP Buyer’s Guide 2015.

Code enforcement part 1: Our detectives uncover common HTML coding issues

Posted on Mar 02 2015 by

Our account and creative teams are home to some savvy HTML experts. Here they share tips for solving common HTML coding issues.

Ordering sushi and a lesson in embracing the contextual marketing mindset

Posted on Feb 26 2015 by

Moving from ‘push marketing’ to insight-driven response and prediction requires marketers to embrace the contextual marketing mindset.

Engagement — does it really matter for deliverability?

Posted on Feb 23 2015 by

Fresh off the controversial panel discussion at the EEC conference, deliverability expert Spencer Kollas weighs in on how subscriber engagement affects deliverability.