Cross-channel marketing

What ‘Battlestar Galactica’ can teach us about geotargeting

Posted on Jun 20 2014 by

Geotargeting gives us the opportunity to engage with customers in the physical world at their moment of truth. To do that, marketers first must understand how to use geodata.

Preparing for the upcoming Canadian Anti-Spam Law

Posted on Jun 17 2014 by

On July 1, 2014, Canada will begin enforcing its Anti-Spam Law (CASL). Any organization sending commercial electronic messages into Canada will need to optimize their customer acquisition and messaging practices.

They want you to want them: Win your cart abandoners back by showing you care

Posted on Jun 12 2014 by

Abandoned cart emails with personalized subject lines and content that dynamically shows the items left in a customer’s cart are top performers. Find out why!

School’s (almost) out for summer! Time to plan back-to-school marketing campaigns

Posted on May 22 2014 by

Back-to-school is one of the biggest times of year for retailers after the lucrative fall/winter holiday season. Here are a results from last year to help plan this year’s strategies.

Fourth of July emails: How to get more bang for your buck

Posted on May 16 2014 by

Valuable insights and tips for email marketers looking to optimize Fourth of July email campaigns based on an analysis of last year’s related online searches and emails.

Data collection – privacy tradeoff

Posted on May 09 2014 by

First published on Marketing Forward Asia Pacific. This week is Privacy Awareness Week (#PAW2014). I think about Privacy all the time, so it is great to have my twitter feed flooded with the topic and more people paying attention. I especially think about the line between creepy and convenient, a very thin line marketers must […]

Quick – what are the best ways to speed up image loading times?

Posted on May 07 2014 by

Experian Marketing Services creative design expert explains how to optimize the load time of images in email without compromising visual appearance.

It’s May! Time to ramp up your holiday marketing plans

Posted on May 02 2014 by

The holiday season is a big annual gift to marketers, but only if they know how, when and where to engage their best customers.

Break your impression addiction

Posted on Apr 23 2014 by

Marketing in a digital world requires that we strive to improve the customer experience and deliver a quality interaction every time, rather than just focusing on quantity, reach and volume.

Getting the recipe right for holiday 2014

Posted on Apr 22 2014 by

Results from an Experian Marketing Services study of multichannel retailer email trends during the 2013 holiday season to help you prepare for the season ahead.