Cross-channel marketing

Top 10 testing strategies for single and cross-channel marketers

Posted on Aug 13 2014 by

Top ten tests to try and how to enhance tactics for cross-channel optimization.

Travel industry: Email and mobile marketing trends

Posted on Aug 11 2014 by

Email and mobile marketing trends and benchmarks for the travel industry.

#EMSSUMMIT live stream playbacks now available

Posted on Aug 07 2014 by

The 2014 Experian Marketing Services Client Summit wrapped up in Las Vegas a few short weeks ago but the content lives on via playbacks on the live stream page.

Why birthday emails should be a part of every marketer’s program

Posted on Jul 31 2014 by

Learn how birthday emails can strengthen customer relationships and bring in more Marketing ROI for your brand.

Help Experian Marketing Services take home the gold in cross-channel marketing: Vote now!

Posted on Jul 30 2014 by

Our Cross-Channel Marketing Platform is a contender for the People’s Choice Stevie Awards for Favorite New Products, a feature of the American Business Awards in which the general public can vote for their favorite new products and services.

Top tips for a successful #EMSSUMMIT experience [Video]

Posted on Jul 18 2014 by

Our clients and employees offer their top tips for making the most of Client Summit 2014.

Mobile marketing: The extraordinary promise of the 5 inch screen

Posted on Jul 17 2014 by

Learn how to take advantage of the mobile devices that are dominating your customers’ lives.

5 tips for back-to-school marketers

Posted on Jul 01 2014 by

Now is the perfect time to begin planning back-to-school marketing campaigns. Follow these five simple tips and be on your way to back-to-school success.

Marketers plagued by big data, technology and organizational structure

Posted on Jun 25 2014 by

How can marketers overcome obstacles on their path to marketing Nirvana?

Experian Marketing Services takes home three Stevie Awards at the American Business Awards

Posted on Jun 20 2014 by

Experian Marketing Services’ Client Summit and The Digital Marketer: Benchmark and Trend Report were recognized among more than 3,300 nominations nationwide at the American Business Awards.