Cross-channel marketing

Holiday hot sheet – Top shopping days of the season

Posted on Dec 13 2013 by

Year-over-year email revenue is up 12% for peak shopping days.

Weekend mailings lead to higher opens, transactions and revenue

Posted on Dec 10 2013 by

Each holiday season we are asked whether or not it is worthwhile to send email on weekends. Here’s what our analysis shows.

Holiday Hot Sheet – Peak Week wrap up

Posted on Dec 06 2013 by

Email and search data and insights from peak shopping days so far this holiday season, including Thanksgiving Day, Black Friday and Cyber Monday.

Holiday hot sheet – Master the art of personalization

Posted on Nov 22 2013 by

Research shows that the ‘personal’ touch is increasing email open rates and online searches this season.

Trending Now: The wish list

Posted on Nov 22 2013 by

Many brands are taking advantage of holiday wish lists – here are some ideas you can use this season.

Hybrid pricing is the only way to optimize marketing spend

Posted on Nov 20 2013 by

In the new competitive landscape a pricing model based solely on email CPM doesn’t make sense, because it doesn’t align to where the most value is created.

Drive 10X higher email performance with these 6 extreme personalization tips

Posted on Nov 20 2013 by

Key findings from consumer behavioral data that will help you improve your email performance this holiday season and on into 2014.

Ashley Johnston honored as 40 Under 40 Winner for second consecutive year

Posted on Nov 19 2013 by

The annual awards program recognizes companies, talent and initiatives that have influenced and advanced the marketing industry while making an impact on client businesses.

Holiday hot sheet – Tips to improve holiday subject lines

Posted on Nov 15 2013 by

Emails mentioning coupons or free gifts in the subject line have the highest transaction rates so far this season.

Why relevancy is key in this season’s holiday email strategy

Posted on Nov 13 2013 by

Holiday email numbers remain constant despite an overall increase in mailing frequency. More than ever marketers must send relevant messages to be successful.