Cross-channel marketing

Mamma mia! Here we go again…

Posted on Mar 26 2014 by

Quick tips to enhance your Mother’s Day email campaigns based on performance analysis of last year’s mailings.

Changing the status quo in 2014

Posted on Mar 24 2014 by

2014 is the year that marketers will lead massive change within their organizations. They’ll convince leadership that building and maintaining 1:1 connections with top customers is not only table stakes but imperative to success.

Email and Web top marketers’ list of most effective channels, with social on the rise

Posted on Mar 20 2014 by

Reports show marketers consistently identify email and Web as the most effective channels, and many plan to use social media this year. Here are best practices to leverage email to promote social marketing efforts.

Make your emails ring with a “tap 2 call” button

Posted on Mar 17 2014 by

How making phone numbers in emails clickable can add to the customer experience and enhance your email reporting.

The 2014 Digital Marketer Report is now available

Posted on Mar 13 2014 by

I’m happy to say that we just released our sixth annual Digital Marketer Report and I was able to contribute the foreword to this valuable piece, which presents rich data on how consumers are using email, mobile, social media and search, and how those channels intersect.

The sixth annual Digital Marketer Report launches next week

Posted on Mar 06 2014 by

A sneak-peek at some of The 2014 Digital Marketer: Benchmark and Trend Report content focusing on becoming a cross-channel marketing mastermind.

The grid, the bad and the ugly: Mastering responsive design

Posted on Mar 05 2014 by

This post gives an overview of how responsive design email templates can work to your advantage in the age of the on-the-go customer.

Measure the speed of your data

Posted on Mar 03 2014 by

Determining what qualifies as fast requires context. Before trying to make your data faster, you need to define fast and set benchmarks for each delivery.

Top 5 tips for email remarketing

Posted on Feb 28 2014 by

Experian Marketing Services email expert, Liz Gould, provides top tips and best practices for integrating remarketing emails into your cross-channel program.

#7for14 – Digital marketing trends to consider

Posted on Feb 27 2014 by

Experian Marketing Services’ leaders provide key predictions into what marketers should be focusing on in 2014.