Cross-channel marketing

Quick – what are the best ways to speed up image loading times?

Posted on May 07 2014 by

Experian Marketing Services creative design expert explains how to optimize the load time of images in email without compromising visual appearance.

It’s May! Time to ramp up your holiday marketing plans

Posted on May 02 2014 by

The holiday season is a big annual gift to marketers, but only if they know how, when and where to engage their best customers.

Break your impression addiction

Posted on Apr 23 2014 by

Marketing in a digital world requires that we strive to improve the customer experience and deliver a quality interaction every time, rather than just focusing on quantity, reach and volume.

Getting the recipe right for holiday 2014

Posted on Apr 22 2014 by

Results from an Experian Marketing Services study of multichannel retailer email trends during the 2013 holiday season to help you prepare for the season ahead.

Overcoming obstacles to cross-channel marketing success

Posted on Apr 21 2014 by

Sixty-one percent of marketing leaders cited data, specifically collecting and managing structured and unstructured data, as one of the top business challenges they face.

Top tips for marketers to remember this Memorial Day

Posted on Apr 17 2014 by

A look back at last year’s Memorial Day searches and email campaigns for insights and quick tips based on what tactics worked and what ones fell flat.

The 2014 Digital Marketer Report – advice on how to become a cross-channel marketing mastermind

Posted on Apr 14 2014 by

Benchmarks, data and trends from the sixth annual Digital Marketer Report, including results from our global survey of marketers.

The nuances of navigation in email

Posted on Apr 10 2014 by

A number of analyses show strong click rates in the navigation area of emails. With mobile usage on the rise, here are some key things to think about when designing navigation bars.

Why data-driven marketers are well positioned to converge with new technology

Posted on Apr 08 2014 by

Matthew Ball provides his own astute interpretation of LUMA Partners recently released 2014 Strategic Buyer LUMAscape.

Recycled email addresses may threaten consumer trust

Posted on Apr 02 2014 by

Microsoft and Yahoo! both introduced policies regarding recycled old, inactive email addresses. Learn how Email Insights can help you tackle this email marketing challenge.