Consumer insights

Serving up sponsorship dollars

Posted on Sep 05 2013 by

With the U.S. Open in town, we’re looking at the attitudes of tennis fans, online trends and sponsorship opportunities for marketers.

Tancer talks retail trends after Urban Outfitters’ positive earnings

Posted on Aug 20 2013 by

Bill Tancer discusses the state of retail and the rise of online shopping on Bloomberg TV.

The Royal Baby: Hotter than the Weather

Posted on Aug 05 2013 by

Experian Marketing Services analyzes the search activity surrounding the birth of the royal baby, including the websites that recieved the most traffic from the news.

Tap, Swipe, Go: Meet the Connected Traveler

Posted on Jul 24 2013 by

Engaging today’s hyper-connected traveler is well worth the effort. Experian Marketing Services’ latest report looks into the behaviors and attitudes of the Connected Traveler to help marketers reach the important segment.

Movember: Changing the face of men’s health

Posted on Jul 15 2013 by

At Day 2 of EMS Client Summit, Adam Garone of Movember discusses his inspiration for Movember and how he was able to create it from the ground up.

Web ‘Qual’ing: A Star Trek Case Study

Posted on Jul 08 2013 by

Search data can provide important qualitative insights to marketers, as exemplified by this Star Trek Into Darkness case study.

Online search queries paint picture of DOMA ruling reactions

Posted on Jun 28 2013 by

Search activity surrounding gay marriage skyrocketed when the Supreme Court found DOMA unconstitutional. Top terms included ‘what is doma’ and ‘doma economics.’

What the DOMA and Prop8 rulings mean for marketers

Posted on Jun 27 2013 by

On June 26, two rulings were made by the U.S. Supreme Court on the issue of same-sex marriage. LGBT consumers are a highly important group for marketers, now more than ever.

Lifestyles of the LGBT community: Focus on Auto, Food and Mobile

Posted on Jun 20 2013 by

Marketers looking to grow their business or even maintain their bottom line are increasingly looking to the LGBT market to achieve their business goals. In this second blog of the LGBT series tied to our 2013 LGBT consumer report, we’ll leverage consumer segmentation systems developed by Experian Marketing Services to examine key groups of LGBT […]

LGBT 101: What marketers need to know about gay consumers

Posted on Jun 17 2013 by

Insights from the 2013 LGBT Consumer Report show that the LGBT consumer is younger and has higher per capita discretionary spend.