Consumer insights

Facebook – The Most Searched On Brand in the U.S.

Posted on Apr 01 2010 by

We’re now able to provide a new search metric that sums the volume for all variations on a root term. Here’s a table for the top brand searches (U.S. for week ending 3/27/2010) by breadth volume.

Facebook Battles Google for Number 1

Posted on Mar 31 2010 by

As recently reported on the blog of our sister company Experian Hitwise, Facebook surpassed Google in the U.S. to become the most visited website during the week ending March 13, 2010. The market share of visits to Facebook.com increased 185% during that week as compared to the same week in 2009, while visits to Google.com […]

Hispanics More Optimistic About Financial Situation

Posted on Mar 23 2010 by

Before the beginning of the “Great Recession” in October 2008, Hispanic Americans were more confident than non-Hispanic consumers that they would be better off financially in 12 months than they are today. While Hispanic consumers’ financial optimism was challenged during the last year and a half—at times declining to the point where it matched or […]

Foreign Car Enthusiasm Declines

Posted on Mar 16 2010 by

Toyota, for years the top selling automotive manufacturer in the United States, has been beleaguered in recent months by safety concerns and recalls involving unexpected acceleration of several of its popular models. And American consumers seem to be associating Toyota’s woes with foreign cars in general. As of February 1, 2010, 24.2% of American adults […]

NCAA March Madness Market Ranker

Posted on Mar 15 2010 by

The NCAA Men’s basketball tournament moved into full swing the week of March 15 as 65 teams competed for the title with fans across the country cheering them on. In this issue of Consumer Insights, Experian Simmons answers the question: Which designated market area (DMA) has the highest concentration of March Madness fans?

March Madness® Boosts Streaming Video Use

Posted on Mar 09 2010 by

Employers have long suspected that the NCAA® men’s basketball tournament was the cause of lost productivity – not to mention bandwidth – as workers streamed games online to their computer during working hours. Experian Simmons DataStream confirms that use of streaming online video among March Madness fans rose a relative 23% from the start of […]

Facebook Reaches Top Ranking in US

Posted on Mar 05 2010 by

Facebook reached an important milestone for the week ending March 13, 2010 and surpassed Google in the US to become the most visited website for the week. Facebook.com recently reached the #1 ranking on Christmas Eve, Christmas Day, and New Year’s Day as well as the weekend of March 6th and 7th. The market share […]

Moët & Chandon® Toast to Academy Awards® Sponsorship

Posted on Mar 02 2010 by

As the celebritites walk the red carpet this weekend at the 82nd Academy Awards, producers of Moët & Chandon champagne are hoping viewers at home will associate the glamorous lifestyle of the Hollywood elite with their product, which is the exclusive champagne of the Academy Awards. This is not the first year that Moët & […]

2010 American Mobile Consumer Report

Posted on Feb 28 2010 by

OlympicTM Audience Rewards Sports Sponsors

Posted on Feb 22 2010 by

The percent of U.S. adults who are likely to buy products from companies that sponsor sports teams and sports events increased among the NBC viewers of the 2008 Summer Olympics. In mid-June 2008, the percent of those who watched the Summer Olympics on NBC who were likely to buy products from sports sponsors was 13%. […]