Consumer insights

Profile of African American Consumers

Posted on Feb 01 2010 by

African Americans represent 11% of the U.S. adult population and, as a group, constitute the nation’s largest racial minority market. African Americans are also more optimistic about their financial situation than the general population, and with good reason. According to the Selig Center for Economic Growth, African American buying power reached $913 billion in 2008, […]

Does Anyone Pay Full Price Any Longer?

Posted on Jan 26 2010 by

On January 11, Mark Zandi, chief economist and co-founder of Moody’s Economy.com said at the National Retail Federation’s Annual Convention and Expo in New York that total U.S. retail sales will grow between 3 and 4% this year. Consumers’ increasing optimism about their financial situation and the future of the American economy could indeed spur […]

Slam Down a Cold Sprite

Posted on Jan 19 2010 by

The Sprite Slam Dunk Competition showcases some of the NBA’s best players, as they compete for the title of best dunker during the NBA All-Star Weekend. New York Knicks guard Nate Robinson won last year’s contest. Sprite was also a winner in its own right. During the two months following the 2009 Sprite Slam Dunk […]

2010 Technology Report

Posted on Jan 15 2010 by

With the 2010 Consumer Electronics Show wrapped up and Macworld 2010 just a few weeks away, Experian Simmons is examining American consumers’ use of electronic gadgets. No, we won’t be looking at American’s penchant for iPhone-controlled helicopters or 3D TVs just yet, but you will find a wealth of information on trends surrounding TVs, mobile […]

Tweet All About It

Posted on Jan 13 2010 by

The Internet, despite having recently celebrated its 40th birthday, continues to play an increasingly important role in delivering news to American consumers. As of October 12, 2009, 41% of American adults ages 18 and older agreed with the statement, “I am getting more and more of my news online.” But are online news gatherers getting […]

Super Bowl 2010 Viewer Profile

Posted on Jan 10 2010 by

Now that the NFL regular season has come to a close, all focus is on figuring out which two teams will battle it out in Miami at Super Bowl® XLIV to be held on February 7th. With 37% of the U.S. adult population tuning in, the Super Bowl provides advertisers with a television audience rivaled […]

Americans Still Wrestling with Credit Card Debt

Posted on Jan 07 2010 by

Credit card debt has been at the center of the economic crisis with both credit card companies and consumers trying to determine the right amount of debt each can responsibly take on. At the beginning of the recession, consumers seemed to be accumulating more credit card debt as observed by the drop in the percentage […]

New Year’s Resolutions

Posted on Dec 21 2009 by

New Year’s is a time for inner-reflection and self evaluation. And many of us, not happy with what we see, resolve to make important changes in our behaviors, attitudes and lifestyles in the coming year. Losing weight and stopping smoking are certainly some of the most common New Year resolutions, but over 6 million Americans […]

Domestic Travel Trends

Posted on Dec 19 2009 by

Traffic at America’s airports always peaks during the holiday months. But given our nation’s less-than-ideal financial situation Experian Simmons wondered how traffic on America’s roads, skies and rails this year compares to the past. A review from the Experian Simmons Summer 2009 and Summer 2008 full-year National Consumer Studies shows that domestic vacation travel is […]

The Green Attitudes & Behaviors of American Consumers

Posted on Dec 14 2009 by

Review of Green Attitudes & Behaviors of American Consumers Green is one of the colors Americans associate with the holidays, but exactly how “green” are American consumers? Roughly 5 million American men and women today are members of an environmentalist organization. While that translates to only 2.3% of the adult population, many more Americans are […]