Consumer insights

Professional Tax Services Less Appealing

Posted on Apr 19 2010 by

The overarching trend in personal federal income tax filing for the past two years has been a slight decline in the US tax payers’ inclination to use professional tax services. Over the past two years, the number of tax payers who prefer to let professionals prepare their taxes has decreased by three percentage points (from […]

Apple Market Ranker

Posted on Apr 15 2010 by

The highly anticipated Apple® iPadTM finally hit the market and early adopters lined up for hours outside of Apple’s iconic stores in hopes of being among the first to get their hands on the revolutionary new tablet computer. This is obviously not the first, nor is it likely the last Apple product to generate so much excitement, but certain consumers and parts of the country sure seem more excitable by announcements by Steve Jobs than others.

Simultaneous Use of Computers and Mobile with Television

Posted on Apr 13 2010 by

Gone seem to be the days when the TV set was the main point of attraction in home entertainment. Today’s average home has quite a few screens that are used simultaneously and multifariously. The TV set can play the main role, become background noise, or act as a first step in a further quest for […]

Mobile Video Gains Momentum

Posted on Apr 06 2010 by

Online streaming video and downloading technology enables instant gratification, which is something that U.S. consumers seem to relish to the fullest. For the past year and a half, online video streaming and downloading activity has been on a continuous rise, with 31% more U.S. adults today watching streaming video online and 30% more U.S. adults […]

Facebook – The Most Searched On Brand in the U.S.

Posted on Apr 01 2010 by

We’re now able to provide a new search metric that sums the volume for all variations on a root term. Here’s a table for the top brand searches (U.S. for week ending 3/27/2010) by breadth volume.

Facebook Battles Google for Number 1

Posted on Mar 31 2010 by

As recently reported on the blog of our sister company Experian Hitwise, Facebook surpassed Google in the U.S. to become the most visited website during the week ending March 13, 2010. The market share of visits to Facebook.com increased 185% during that week as compared to the same week in 2009, while visits to Google.com […]

Hispanics More Optimistic About Financial Situation

Posted on Mar 23 2010 by

Before the beginning of the “Great Recession” in October 2008, Hispanic Americans were more confident than non-Hispanic consumers that they would be better off financially in 12 months than they are today. While Hispanic consumers’ financial optimism was challenged during the last year and a half—at times declining to the point where it matched or […]

Foreign Car Enthusiasm Declines

Posted on Mar 16 2010 by

Toyota, for years the top selling automotive manufacturer in the United States, has been beleaguered in recent months by safety concerns and recalls involving unexpected acceleration of several of its popular models. And American consumers seem to be associating Toyota’s woes with foreign cars in general. As of February 1, 2010, 24.2% of American adults […]

NCAA March Madness Market Ranker

Posted on Mar 15 2010 by

The NCAA Men’s basketball tournament moved into full swing the week of March 15 as 65 teams competed for the title with fans across the country cheering them on. In this issue of Consumer Insights, Experian Simmons answers the question: Which designated market area (DMA) has the highest concentration of March Madness fans?

March Madness® Boosts Streaming Video Use

Posted on Mar 09 2010 by

Employers have long suspected that the NCAA® men’s basketball tournament was the cause of lost productivity – not to mention bandwidth – as workers streamed games online to their computer during working hours. Experian Simmons DataStream confirms that use of streaming online video among March Madness fans rose a relative 23% from the start of […]