Consumer insights

What Your TV Preferences Say About Your Politics

Posted on Nov 15 2010 by

Registered Republicans and Democrats have different TV program preferences. But a majority of highly rated Nielsen programs seem to clearly skew Republican. Which TV programs does each group prefer, and what are the common threads among the two groups?

U.S. Holiday Shoppers Are Shopping In-Store Earlier, Too (But In Less Numbers)

Posted on Nov 09 2010 by

In 2008, the surge of U.S. holiday shoppers visiting shopping malls began on November 17th. But in 2009, Simmons DataStream shows the uptick starting earlier – on November 2nd. However, there has been an overall 17% decrease among U.S. consumers shopping at malls and strip malls over the past two and a half years.

Online Shopping Starts Well Before Black Friday

Posted on Nov 03 2010 by

This year, it appears that the seasonal increase in online purchasing began almost three months ago, the week of August 9, 2010. This suggests that, as far as online purchasing goes, the back-to-school and holiday shopping seasons have effectively merged with little to no break in between.

Service Still Important, But Coupons Drawing More Shoppers

Posted on Oct 26 2010 by

Americans are breaking out of their comfort zone by lowering their service expectations and even exploring new stores that lure them in with coupons. U.S. adults are 7% less likely today than they were at the beginning of 2008 to claim they shop only at their favorite stores because they know what kind of service they will receive

iPhone Owners Increasingly Inclined to Use Phones to Make In-store Purchases

Posted on Oct 20 2010 by

There is a dramatic positive shift in the number of iPhone users in the U.S. who are interested in using their phone for in-store purchases. This shift hasn’t been seen in other smart phone platforms like RIM’s BlackBerry. Is it the iPhone’s faster chipset, its ability to utilize GPS in the background or its new multi-tasking capabilities that’s contributing to this significant shift in attitudes?

Discount Department Stores Thriving In Recession

Posted on Oct 13 2010 by

Discount stores appear to be weathering the recession better than some of their full-price counterparts, as they carry first-quality designer merchandise at competitive prices.

BP Puts Cap On Leaking Customer Base

Posted on Oct 07 2010 by

BP’s most avid consumers have reverted back to their usage levels in just two months after the well was capped. Also, it turns out that oil consumption may be less discriminatory that one might initially believe.

Americans Less Willing to Pay Extra for Quality

Posted on Sep 28 2010 by

Over the past two and a half years, there has been an 11% decrease in the percent of U.S. consumers who think that it is worth paying extra for quality goods and a nine percent decrease in the percent of consumers who say they enjoy owning quality things.

2010 Technology Adoption Consumer Report

Posted on Sep 24 2010 by

Technology has brought about immense change in the lives of American consumers. Today, eight-in-ten U.S. adults access the Internet and seven-in-ten use email and surf the web. Fully nine-in-ten adults have at least one mobile device and four-in-ten send text messages. While many Americans wholeheartedly embrace new technology and adopt it quickly, others take a […]

Young Adults Grow More Conservative

Posted on Sep 23 2010 by

Since November of 2009, young adults have also been increasingly identifying as “conservative” when it comes to their political ideology. As of August 9, 2010, 32% of adults ages 18 to 24 identified as “conservative” compared with 39% who identified as “middle-of-the-road” and only 17% who identified as “liberal.”