Consumer insights

The Marketing Bowl: Packers vs. Steelers

Posted on Feb 03 2011 by

Two storied franchises will collide in this year’s Super Bowl, the Green Bay Packers and the Pittsburgh Steelers. Sports fans from both markets are huge supporters of their football teams, but a look into their behavior and attitudes reveals passions beyond a one-dimensional Cheesehead or Towel Twirler. Considering the vast preferences, marketers recognize the need to define characteristics that truly distinguish their target audience, thus, this article delves further into the hearts and houses of Green Bay and Pittsburgh area residents.

Cheeseheads vs. Terrible Towels – What Makes Packers & Steelers Fans Tick?

Posted on Feb 02 2011 by

An enlightening glimpse into the lifestyles of Packers and Steelers’ supporters living in Green Bay and Pittsburgh, and surrounding communities, creates exciting targeting opportunities for marketers. Using Mosaic segments from Experian to dissect these two markets, marketers can identify the “Small-town Contentment” of Green Bay – these are middle-aged, upper-middle-class families living in small towns and surrounding satellite cities, versus the “Blue-collar Backbone” of Pittsburgh – these are budget-conscious, young and old blue-collar households living in older towns.

Digital Consumer Optimism: Online Buyers and the Economic Outlook

Posted on Feb 02 2011 by

The economy is up – the economy is down, which one is it?  Indicators on consumers’ expectations and spending confirm our economic uncertainty as we head into 2011.  Consumer spending, which accounts for roughly 70% of what our economy produces, looked strong for the fourth quarter of 2010.  A CNN/Money poll of 27 leading economists […]

Americans Spend 2 Hours, 12 Minutes Per Month on

Posted on Jan 25 2011 by

Americans are still spending more time on than ever before. According to Experian Simmons estimates, Americans spent an estimated 2 hours and 12 minutes tweeting and reading tweets on in November 2010.

One-Third of Verizon Customers Prime Targets for iPhone

Posted on Jan 11 2011 by

Verizon iPhone rumors are about as old as the iPhone itself, but those rumors have finally been put to rest to the delight of countless Verizon customers. The carrier announced on Tuesday that it would be adding the smartphone of smartphones to its roster. The announcement ends four years of AT&T exclusivity with the iPhone and gives Apple access to Verizon’s estimated 93 million customers. Data from Experian Simmons supports Apple’s decision to partner with Verizon.

The Top Drinking Cities in the U.S.

Posted on Dec 29 2010 by

As we ring in the New Year this week, Americans will be tossing back a few adult beverages in celebration. While alcohol consumption certainly increases around holidays and other times of celebration, many Americans imbibe year-round. So where across this great land of ours are you most likely to find adults willing and able to […]

This Holiday Season, Your Greeting Cards May Not Come By Mail… Or Even Email

Posted on Dec 22 2010 by

Americans are less likely today to send out traditional greeting cards in the than they were two years ago. We should not assume that the spirit of the holidays has lost its intensity, however. New means of communication might have replaced the old ones.

Credit Card Owners Paying Down Balances, Using Cards Less

Posted on Dec 15 2010 by

Over the past three years, credit card owners have been increasingly likely to pay their credit card balance in full each month. On average in 2010, 42% of credit card-holders typically pay their monthly balance in full, up from an average of 37% of card-owners who paid their full balance in 2008.

Gift-Card Purchases Peak During Holiday Rush

Posted on Dec 08 2010 by

Recent data from Experian Simmons shows that holiday shopping procrastination tends to result in the purchase of last-minute gift cards.

Cyber Monday 2010: Mo’ Money, Mo’ Shopping

Posted on Dec 01 2010 by

Billed as the largest online shopping day of the year, this year’s Cyber Monday did not disappoint — the number of US-based visits to the top 500 retail sites increased 16% on Cyber Monday 2010.