Consumer insights

Gift-Card Purchases Peak During Holiday Rush

Posted on Dec 08 2010 by

Recent data from Experian Simmons shows that holiday shopping procrastination tends to result in the purchase of last-minute gift cards.

Cyber Monday 2010: Mo’ Money, Mo’ Shopping

Posted on Dec 01 2010 by

Billed as the largest online shopping day of the year, this year’s Cyber Monday did not disappoint — the number of US-based visits to the top 500 retail sites increased 16% on Cyber Monday 2010.

Better Jobs Are Still Hard to Come By

Posted on Dec 01 2010 by

As of October 18, 2010, 6.5% of U.S. adults have changed jobs for something better in the previous year. That’s a relative decline of 34% compared to January 14, 2008, when 9.9% of Americans said they had changed jobs for the better.

Alcohol Vendor traffic up 50% as Party season gets started

Posted on Nov 26 2010 by

As December approaches with alarming rapidity the start of the party season will be swinging into action quicker than you can say “Secret Santa”.

With office Christmas parties and large family gatherings on the way online searches will…

Hispanic Women Start Diet Season Early

Posted on Nov 24 2010 by

It is to be expected that most diets go out the window around the holiday season. But there comes a point when many of us need to tighten the belt (literally) again. And that is where differences arise. Weekly data from Experian Simmons DataStreamSM show that the percent of American women who diet to lose […]

Fifteen TV Shows We Can All Agree On

Posted on Nov 23 2010 by

Which TV shows bring both registered Republicans and Democrats together? It turns out that you can discuss last night’s episode of “The Bachelorette” with friends across all ends of the political spectrum.

Facebook.com generates nearly 1 in 4 page views in the US

Posted on Nov 19 2010 by

In March, we reported an important milestone when the market share of visits to Facebook.com* surpassed Google.com*. Since then, we have continued to watch the growth of Facebook.com, which increased 60% from the same week last year and represented 1 in 10 US Internet visits last week. The amount of content consumption taking place on […]

TV Losing Ground To Video Games Among Young Adults

Posted on Nov 16 2010 by

One-in-five 18 to 24 year-olds (21%) today spend more time playing video games than watching TV, a relative increase of 48% in the past year.

What Your TV Preferences Say About Your Politics

Posted on Nov 15 2010 by

Registered Republicans and Democrats have different TV program preferences. But a majority of highly rated Nielsen programs seem to clearly skew Republican. Which TV programs does each group prefer, and what are the common threads among the two groups?

U.S. Holiday Shoppers Are Shopping In-Store Earlier, Too (But In Less Numbers)

Posted on Nov 09 2010 by

In 2008, the surge of U.S. holiday shoppers visiting shopping malls began on November 17th. But in 2009, Simmons DataStream shows the uptick starting earlier – on November 2nd. However, there has been an overall 17% decrease among U.S. consumers shopping at malls and strip malls over the past two and a half years.