Consumer insights

Alcohol Vendor traffic up 50% as Party season gets started

Posted on Nov 26 2010 by

As December approaches with alarming rapidity the start of the party season will be swinging into action quicker than you can say “Secret Santa”.

With office Christmas parties and large family gatherings on the way online searches will…

Hispanic Women Start Diet Season Early

Posted on Nov 24 2010 by

It is to be expected that most diets go out the window around the holiday season. But there comes a point when many of us need to tighten the belt (literally) again. And that is where differences arise. Weekly data from Experian Simmons DataStreamSM show that the percent of American women who diet to lose […]

Fifteen TV Shows We Can All Agree On

Posted on Nov 23 2010 by

Which TV shows bring both registered Republicans and Democrats together? It turns out that you can discuss last night’s episode of “The Bachelorette” with friends across all ends of the political spectrum.

Facebook.com generates nearly 1 in 4 page views in the US

Posted on Nov 19 2010 by

In March, we reported an important milestone when the market share of visits to Facebook.com* surpassed Google.com*. Since then, we have continued to watch the growth of Facebook.com, which increased 60% from the same week last year and represented 1 in 10 US Internet visits last week. The amount of content consumption taking place on […]

TV Losing Ground To Video Games Among Young Adults

Posted on Nov 16 2010 by

One-in-five 18 to 24 year-olds (21%) today spend more time playing video games than watching TV, a relative increase of 48% in the past year.

What Your TV Preferences Say About Your Politics

Posted on Nov 15 2010 by

Registered Republicans and Democrats have different TV program preferences. But a majority of highly rated Nielsen programs seem to clearly skew Republican. Which TV programs does each group prefer, and what are the common threads among the two groups?

U.S. Holiday Shoppers Are Shopping In-Store Earlier, Too (But In Less Numbers)

Posted on Nov 09 2010 by

In 2008, the surge of U.S. holiday shoppers visiting shopping malls began on November 17th. But in 2009, Simmons DataStream shows the uptick starting earlier – on November 2nd. However, there has been an overall 17% decrease among U.S. consumers shopping at malls and strip malls over the past two and a half years.

Online Shopping Starts Well Before Black Friday

Posted on Nov 03 2010 by

This year, it appears that the seasonal increase in online purchasing began almost three months ago, the week of August 9, 2010. This suggests that, as far as online purchasing goes, the back-to-school and holiday shopping seasons have effectively merged with little to no break in between.

Service Still Important, But Coupons Drawing More Shoppers

Posted on Oct 26 2010 by

Americans are breaking out of their comfort zone by lowering their service expectations and even exploring new stores that lure them in with coupons. U.S. adults are 7% less likely today than they were at the beginning of 2008 to claim they shop only at their favorite stores because they know what kind of service they will receive

iPhone Owners Increasingly Inclined to Use Phones to Make In-store Purchases

Posted on Oct 20 2010 by

There is a dramatic positive shift in the number of iPhone users in the U.S. who are interested in using their phone for in-store purchases. This shift hasn’t been seen in other smart phone platforms like RIM’s BlackBerry. Is it the iPhone’s faster chipset, its ability to utilize GPS in the background or its new multi-tasking capabilities that’s contributing to this significant shift in attitudes?