Consumer insights

2010 Economic Outlook Report

Posted on Jul 15 2010 by

Recovery from the Great Recession has continued to prove a challenge to marketers and understanding the various ways that consumers have been personally affected by the economic downturn is key to making the best of tough times. Experian Simmons helps marketers move forward with the development of the new Economic Outlook consumer segmentation system that […]

Credit Card Holders Optimistic About Financial Future

Posted on Jul 13 2010 by

In the June 22, 2010 Simmons DataStream post, we illustrated a consumer trend indicating that Americans are increasingly paying off credit card debt in full each month. This time around, we are taking a look at the percent of credit card holders who pay off their credit card balance in full according to their level […]

Online Browsers Increasingly Shop at Wal-Mart

Posted on Jul 06 2010 by

According to a recent Media Post article, Amazon’s brand value has risen to $27.4 billion, a 359% increase since 2006. Experian Simmons DataStream confirms that over the past two and a half years, the average share of U.S. adults visiting Amazon.com in a typical month increased to 23% in 2010, up from 19% in 2008. […]

Mobile Providers Grapple for Market Share

Posted on Jun 29 2010 by

On June 15, 24/7 Wall St. published their “24/7 Wall St. Ten Brands That Will Disappear in 2011” a report in which they identified some interesting brands that they expect will either be gone by the end of 2011, or whose parent company will be sold or go into Chapter 11. One of the brands […]

Americans Are Increasingly Paying Off Credit Card Debt

Posted on Jun 22 2010 by

According to data released by Standard and Poor’s and Experian for S&P/Experian Consumer Credit Default Indices, “default rates nationally fell in May across the board.” Defaulting balances declined among all types of credit lines, including bank card loans, first and second mortgage default rates and auto loans. Further research from Experian Simmons DataStream underscores this […]

2010 Social Networking Report

Posted on Jun 15 2010 by

Forward thinking marketers leverage the power of social networking sites like Facebook, MySpace, Twitter and more to connect to consumers in a more personal and meaningful way. That’s why Experian Simmons is focusing on social networking in this issue of Consumer Insights, featuring the freshest insights available from the latest Simmons New Media Study. The […]

Summer Video Game Pause?

Posted on Jun 08 2010 by

Who’s responsible for crowding the video game aisle of major retailers? Women with kids, it turns out, not childless men, are the demographic most likely to buy video games. Experian Simmons found that fully 32% of women with children say they bought at least one video game in the previous 12 months. Only 26% of […]

Privacy Protection Gains Importance Among Facebook Users

Posted on Jun 03 2010 by

The vast majority of Facebook visitors—like most Internet users—say they like websites that take special care to protect their privacy. Yet as the popularity of Facebook grew during 2009 among both younger and older adults, there was a general waning in visitors’ advocacy of online privacy. In fact, the share of Facebook visitors sensitive to […]

Media Echo Chamber Impacts Economic Sentiment

Posted on May 26 2010 by

Prior to the 2008 election, Fox News, CNN and MSNBC viewers seemed to be almost equally dismayed with regard to the future of the U.S. economy. On average, only 16% of Fox News viewers, 14% of CNN viewers and 13% of MSNBC viewers thought that the U.S. economy was going to be better off in […]

2010 LGBT Consumer Report

Posted on May 19 2010 by

Same-sex marriage is a hot button topic no matter on which side of the issue you stand. But there can be no denying that same-sex couples are finding an expanding number of options in the U.S. and abroad should they decide to legally wed. The 2010 LGBT Consumer Report explores the household arrangements and behaviors […]