Consumer insights

Living Together, Getting Fat Together

Posted on Sep 09 2010 by

Understanding the relationship between individuals who live under the same roof can provide tremendous insight into their behaviors, attitudes, lifestyles and media preferences that cannot be obtained by examining the behaviors of individuals alone. Experian Simmons, by employing a methodology by which all eligible individuals ages 6 and older in a single household are surveyed, […]

Small Business Owners’ Economic Outlook Falling

Posted on Sep 07 2010 by

American consumers have gone through many a tribulation in the past two and a half years. Hopes were pinned on an economic recovery that was going to be spurred by resumed consumption growth. Nonetheless, we seem to be far from it, at least for the time being, which has had a negative impact on the […]

Women Dieting More, But Need That Seasonal Break

Posted on Sep 02 2010 by

Health and diet marketers take note: Experian Simmons DataStream reports the percentage of American women age 25 to 54 dieting during a typical week rose to 44.8% during the 52-week period ending July 19, 2010, up from the 42.6% observed during the 52-week period ending July 20, 2009. That means that in a single year, […]

Seasonal Trends Observed in Use of Rx Sleep Aids

Posted on Aug 18 2010 by

With the current state of the economy and world affairs, it’s easy to understand that many people would have trouble sleeping these days. Interestingly though, the percent of Americans with insomnia held remarkably stable between July 21, 2008 and July 5, 2010. Simmons DataStream finds that during any given week in that timeframe between 5.5% […]

BP Customer Base Falls In Wake of Spill

Posted on Aug 11 2010 by

For British Petroleum (BP), 2010 has been marked by the unfortunate developments resulting after the Deepwater Horizon oil rig explosion in the Gulf of Mexico on April 20. Since then, BP’s crisis mismanagement and failed attempts to stop the oil spill have transformed this unfortunate event into an ecological disaster with political and financial consequences […]

Back-to-School Gives Moms Opportunity to Indulge

Posted on Aug 03 2010 by

Retailers are in the thick of the back-to-school season and trying to make the best of a stubbornly sluggish economy. As such, Experian Simmons is devoting this post to analyzing the seasonal trends in American moms’ tendency to indulge their kids. Since the onset of the recession, the propensity of moms to indulge their children […]

Top Earners Doubt Their Financial Security

Posted on Jul 27 2010 by

News of Americans’ declining faith in the economic recovery has been widespread in the recent weeks, with unemployment concerns and dwindling stock returns contributing to an increasingly pessimistic sentiment. In fact, the Conference Board Consumer Confidence Index® fell to 52.9 in June 2010 from 62.7 in May 2010. Even high earners, those with personal annual […]

2010 Economic Outlook Report

Posted on Jul 15 2010 by

Recovery from the Great Recession has continued to prove a challenge to marketers and understanding the various ways that consumers have been personally affected by the economic downturn is key to making the best of tough times. Experian Simmons helps marketers move forward with the development of the new Economic Outlook consumer segmentation system that […]

Credit Card Holders Optimistic About Financial Future

Posted on Jul 13 2010 by

In the June 22, 2010 Simmons DataStream post, we illustrated a consumer trend indicating that Americans are increasingly paying off credit card debt in full each month. This time around, we are taking a look at the percent of credit card holders who pay off their credit card balance in full according to their level […]

Online Browsers Increasingly Shop at Wal-Mart

Posted on Jul 06 2010 by

According to a recent Media Post article, Amazon’s brand value has risen to $27.4 billion, a 359% increase since 2006. Experian Simmons DataStream confirms that over the past two and a half years, the average share of U.S. adults visiting Amazon.com in a typical month increased to 23% in 2010, up from 19% in 2008. […]