Consumer insights

BP Puts Cap On Leaking Customer Base

Posted on Oct 07 2010 by

BP’s most avid consumers have reverted back to their usage levels in just two months after the well was capped. Also, it turns out that oil consumption may be less discriminatory that one might initially believe.

Americans Less Willing to Pay Extra for Quality

Posted on Sep 28 2010 by

Over the past two and a half years, there has been an 11% decrease in the percent of U.S. consumers who think that it is worth paying extra for quality goods and a nine percent decrease in the percent of consumers who say they enjoy owning quality things.

2010 Technology Adoption Consumer Report

Posted on Sep 24 2010 by

Technology has brought about immense change in the lives of American consumers. Today, eight-in-ten U.S. adults access the Internet and seven-in-ten use email and surf the web. Fully nine-in-ten adults have at least one mobile device and four-in-ten send text messages. While many Americans wholeheartedly embrace new technology and adopt it quickly, others take a […]

Young Adults Grow More Conservative

Posted on Sep 23 2010 by

Since November of 2009, young adults have also been increasingly identifying as “conservative” when it comes to their political ideology. As of August 9, 2010, 32% of adults ages 18 to 24 identified as “conservative” compared with 39% who identified as “middle-of-the-road” and only 17% who identified as “liberal.”

Economic Optimism Drops More Among Employed Adults Than Unemployed

Posted on Sep 15 2010 by

Interestingly, employed Americans now seem to be more jittery about the future of the U.S. economy than the unemployed. Simmons DataStream reveals that on July 19, 2010, only 18.5% of employed Americans were optimistic about the future of the U.S. economy compared with 37.7% of employed adults who were optimistic on August 3, 2009, a relative decline in optimism of 51% in just a year.

Living Together, Getting Fat Together

Posted on Sep 09 2010 by

Understanding the relationship between individuals who live under the same roof can provide tremendous insight into their behaviors, attitudes, lifestyles and media preferences that cannot be obtained by examining the behaviors of individuals alone. Experian Simmons, by employing a methodology by which all eligible individuals ages 6 and older in a single household are surveyed, […]

Small Business Owners’ Economic Outlook Falling

Posted on Sep 07 2010 by

American consumers have gone through many a tribulation in the past two and a half years. Hopes were pinned on an economic recovery that was going to be spurred by resumed consumption growth. Nonetheless, we seem to be far from it, at least for the time being, which has had a negative impact on the […]

Women Dieting More, But Need That Seasonal Break

Posted on Sep 02 2010 by

Health and diet marketers take note: Experian Simmons DataStream reports the percentage of American women age 25 to 54 dieting during a typical week rose to 44.8% during the 52-week period ending July 19, 2010, up from the 42.6% observed during the 52-week period ending July 20, 2009. That means that in a single year, […]

Seasonal Trends Observed in Use of Rx Sleep Aids

Posted on Aug 18 2010 by

With the current state of the economy and world affairs, it’s easy to understand that many people would have trouble sleeping these days. Interestingly though, the percent of Americans with insomnia held remarkably stable between July 21, 2008 and July 5, 2010. Simmons DataStream finds that during any given week in that timeframe between 5.5% […]

BP Customer Base Falls In Wake of Spill

Posted on Aug 11 2010 by

For British Petroleum (BP), 2010 has been marked by the unfortunate developments resulting after the Deepwater Horizon oil rig explosion in the Gulf of Mexico on April 20. Since then, BP’s crisis mismanagement and failed attempts to stop the oil spill have transformed this unfortunate event into an ecological disaster with political and financial consequences […]