Consumer insights

Retailers hoping to track holiday shopping footsteps forced to take a step back

Posted on Dec 08 2011 by

Retail establishments are seeking new ways to track their guests’ movements from store to store. It was recently announced that two US malls – Promenade Temecula in Southern California and Short Pump Town Center in Richmond, Virginia, would experiment using customer cell phone signals to monitor their movements within a retail complex.

Job Search Websites Visits Eclipse Unemployment Websites

Posted on Dec 08 2011 by

The U.S. Bureau of Labor Statistics recently reported that the US Unemployment rate just has dropped to 8.6%, the lowest rate since March 2009. Similarly, the market share of visits to state and informational websites about unemployment decreased 18% year over year while visits to job search websites are up 9% during the same time period.

RightTube LeftTube: The Political Leanings of TV Viewers

Posted on Dec 07 2011 by

With record ad spending predicted for the 2012 election, the rest of the nation will soon be bombarded with television ads “approved by” politicians from the left, right and the center of the political spectrum.

Layaway on Online Users’ Holiday Wishlist

Posted on Dec 06 2011 by

The holiday season is fast approaching and there are numerous commercials heavily promoting layaway as an option for consumers.

Retail traffic on Cyber Monday up 24%

Posted on Nov 30 2011 by

On Cyber Monday, November 28th, total US visits to the Top 500 Retail websites increased 24% on Cyber Monday as compared to 2010 with more than 170 million US visits. The day before Cyber Monday also showed significant growth over last year with an increase of 14%.

Retail traffic on Black Friday up 2%

Posted on Nov 26 2011 by

Total US visits to the top 500 Retail websites increased 2% on Black Friday as compared to 2010 and received more than 173 million US visits. Traffic has increased each day leading up to the Thanksgiving holiday and the total visits dipped slightly (-1%) on Black Friday compared Thanksgiving Day 2011. Early Black Friday sales resulted in a shift of online traffic, which climbed prior to the Thanksgiving holiday, however, continued heavy promotional activity helped to drive significant online traffic on both Thanksgiving and Black Friday. While Black Friday has been the top day for online retail traffic over the past two years, warm weather and early store openings encouraged shoppers to go online sooner this season.

Shoppers know the Thanksgiving weekend means deals and discounts

Posted on Nov 23 2011 by

Over the past few years, shoppers have associated what we call “Peak Week”—the Tuesday before Thanksgiving through Cyber Monday—as a time for deals and discounts. What search trends have we been seeing this year?

Get the most from high transaction days this holiday season

Posted on Nov 22 2011 by

Shoppers are consuming more than turkey on Thanksgiving. Watch this video for trends we’ve been following and valuable insights for this holiday marketing season.

Procrastinators gobble up Thanksgiving recipes

Posted on Nov 22 2011 by

Thanksgiving is only a few days away and aspiring chefs are hungrily searching online for holiday recipes. Searches for Thanksgiving and turkey recipes traditionally peak the week of Thanksgiving, indicating that recipe searchers procrastinate and wait until the last minute before planning their feast.

Black Friday anticipation builds

Posted on Nov 18 2011 by

Black Friday is almost upon us and the outlook is looking good for a positive start to the holiday season. The NRF predicts that 152 million people will shop over Black Friday weekend, up 10% from last year – a conservative estimate based up…