Consumer insights

Domestic travel in U.S. heats up during summer

Posted on Jun 13 2011 by

Experian Simmons profiles Americans on holiday this summer: the who, the how and the where.

Understanding Consumers by Discretionary Spend

Posted on May 31 2011 by

Americans spend $1.47 trillion annually on discretionary goods and services. Find out how Experian Simmons evaluates discretionary spending against any of the 60,000 consumer variables.

Jumpshot/Slapshot Snapshot: Profiling Viewers of the NHL and NBA Playoffs

Posted on May 27 2011 by

Experian Marketing Services has put together the following lifestyle overview of NHL hockey and NBA basketball viewers so that marketers could better understand their respective audiences.

Memorial Day Travelers Prepare to Fuel Up for Fun

Posted on May 20 2011 by

With gas prices well above levels seen this time last year, Americans might be making shorter trips or looking for other creative ways to save a few bucks during Memorial Day weekend.

Growth Markets: Why the BRICs Are So Important

Posted on May 06 2011 by

In many ways it’s wrong to refer to Brazil, Russia, India and China as “developing” markets — by some measures they can be considered just as developed as the “developed” markets.

Act Locally: Americas Greenest (and Brownest) Markets

Posted on Apr 22 2011 by

Americans are adopting greener attitudes and greener ways of life, but there is a sizeable community that is avoiding and, at times, fighting the green revolution.According to an analysis by Experian Simmons, 35% of the U.S. adult population can be classified as individuals who generally think and act green.

Impact of New Paywall on NYTimes.com: Pageviews Down Between 11-30%

Posted on Apr 11 2011 by

After months of speculation, the paywall for The New York Times went live at 2pm on Monday, March 28th, which limits online readers (non-print subscribers) to 20 articles each month. For smartphone and tablet applications, only the top news se…

UConn Is #1, But Hartford-New Haven Ranks High In More Than Just Basketball

Posted on Apr 06 2011 by

Basketball alone doesn’t define the life and times of Hartford-New Haven residents. In honor of UConn closing out the season with 11 consecutive wins culminating in a national championship, here are 11 things you might not have known about the Hartford-New Haven market area.

Final Four Roundball Rankings

Posted on Mar 31 2011 by

We compared various basketball-related statistics for the home markets of the Final Four teams using data compiled by Experian Simmons. About a quarter of the U.S. population has an interest in college basketball. Richmond (26.7%) and Indianapolis (26.3%) are the Final Four markets with the highest level of interest. Lexington and Hartford will need overtime to decide a winner. These markets are tied at 24.3%.

Print Coupon Use Strong Despite Increase In Digital Coupons

Posted on Mar 31 2011 by

According to Experian Simmons, users of printed coupons — those obtained from newspapers, magazines, mail, etc.—outnumber users of digital coupons by a margin of almost 3-to-1. Fully 68% of all U.S. adults said their household uses print coupons, a number that has remained relatively unchanged during the past five years.