Consumer insights

Final Four Roundball Rankings

Posted on Mar 31 2011 by

We compared various basketball-related statistics for the home markets of the Final Four teams using data compiled by Experian Simmons. About a quarter of the U.S. population has an interest in college basketball. Richmond (26.7%) and Indianapolis (26.3%) are the Final Four markets with the highest level of interest. Lexington and Hartford will need overtime to decide a winner. These markets are tied at 24.3%.

Print Coupon Use Strong Despite Increase In Digital Coupons

Posted on Mar 31 2011 by

According to Experian Simmons, users of printed coupons — those obtained from newspapers, magazines, mail, etc.—outnumber users of digital coupons by a margin of almost 3-to-1. Fully 68% of all U.S. adults said their household uses print coupons, a number that has remained relatively unchanged during the past five years.

High Income Americans Lead The Charge In Economic Optimism Rise

Posted on Mar 30 2011 by

According to weekly trend data from Experian Simmons, 35.5% of all U.S. adults now believe that in the coming 12 months they will be financially better off than they are today. That’s up from 30.7% who felt this way as of November 8, 2010, a relative increase of almost 16%.

Further Bracket Breakdown: The Next Round of Host Cities

Posted on Mar 25 2011 by

Do the host cities of these higher profile match-ups have a greater love for the game than the opening round hosts, or are some of them merely leveraging their time in the limelight to generate business for their town?

Cinderella Teams Have Contrasting Styles Both on the Court and in the Marketplace

Posted on Mar 23 2011 by

All four Cinderella teams hail from markets with above average interest in college basketball. How do the Richmond, Tallahassee, Milwaukee, and Indianapolis consumer markets compare to one another?

The More Things Change, The More They… Change

Posted on Mar 23 2011 by

When people ask if Facebook will continue to dominate social networking, or if Groupon is worth $6 billion dollars, I’m not quick to answer. The more you study observed Internet behavior, the more you realize how quickly things can shuffle.

Catching Office Online NCAA Tournament Streamers in the Act

Posted on Mar 17 2011 by

According to Experian Simmons, just over 5% of all U.S. adults and nearly a quarter of adult NCAA men’s tournament viewers (24%) qualify as likely online game streamers. How do you know which ones they are?

How Word Of Mouth, the Internet and Online Consumer Reviews Influence Purchase Decisions

Posted on Mar 16 2011 by

While WOM sites like Yelp.com continue to grow, their participants continue to be a very distinct subset of U.S. Internet users.

Bracket Science Meets Marketing Segmentation

Posted on Mar 16 2011 by

For all of the marketers out there, I’d like to propose a creative alternative: let’s see what happens if we fill out our tournament brackets based on the concentration of the top basketball-crazy segments found in a college team’s home market.

How NCAA Men’s Tournament Viewers Differ from Women’s Tournament Viewers

Posted on Mar 14 2011 by

The audiences for the men’s and women’s NCAA Basketball Tournaments are decidedly different from one another. How do they stack up head-to-head?