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Marketing: A primary breeding ground for big data innovation

Posted on Mar 27 2015 by
Big data innovation has its roots in marketing for two reasons: consumer engagement and marketing efficiency.

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How online data will remake offline marketing

Posted on Dec 03 2014 by
With the continued growth of data from the connected world, it is only a matter of time before we see offline marketing practices influenced heavily by online data.

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Ignore the Silicon Valley Twilight Zone

Posted on May 13 2014 by
Marketers that successfully innovate in digital possess, without exception, established core competencies that deliver consistent results. These marketers can experiment with confidence and design effective digital programs because they have something to stand on.

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How device recognition can make marketing campaigns better

Posted on Apr 16 2014 by
Device recognition will be yet another technology challenge for marketers but has the potential to overcome many key tracking, measurement and privacy issues with which data-driven marketers have struggled.

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We all need to be worried about online traffic fraud

Posted on Apr 09 2014 by
Better marketing practices and technology will help to mitigate the impact of traffic fraud but only a collective effort from the digital media industry can truly stop this problem from destroying the value of the Internet.

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3 keys to optimize your programmatic ad buys

Posted on Jan 21 2014 by
Many marketers believe that programmatic media-buying platforms will optimize their ad campaigns but, in reality, nothing could be further from the truth.

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