About Tom Manvydas

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Posts by Tom Manvydas

Ignore the Silicon Valley Twilight Zone

Posted on May 13 2014 by

Marketers that successfully innovate in digital possess, without exception, established core competencies that deliver consistent results. These marketers can experiment with confidence and design effective digital programs because they have something to stand on.

How device recognition can make marketing campaigns better

Posted on Apr 16 2014 by

Device recognition will be yet another technology challenge for marketers but has the potential to overcome many key tracking, measurement and privacy issues with which data-driven marketers have struggled.

We all need to be worried about online traffic fraud

Posted on Apr 09 2014 by

Better marketing practices and technology will help to mitigate the impact of traffic fraud but only a collective effort from the digital media industry can truly stop this problem from destroying the value of the Internet.

3 keys to optimize your programmatic ad buys

Posted on Jan 21 2014 by

Many marketers believe that programmatic media-buying platforms will optimize their ad campaigns but, in reality, nothing could be further from the truth.