About Matt Tatham

Website: http://www.experian.com/blogs/marketing-forward/

Profile: Matt has more than 15 years of media research experience with major media companies. Matt is responsible for all media relations activities for Experian Marketing Services including working with the media and developing stories focused on marketing trends across several different industries. Prior to joining Experian Marketing Services, Matt was the director of media relations and marketing for Nielsen Media Research. At Nielsen, Matt was a spokesperson for several different Nielsen business units while focusing on television, technology and the advertising industries while also working with the media and entertainment press. Matt also worked at iCrossing, as their manager of corporate communications and was previously a sports photographer/reporter for the ABC affiliate, KOAT, in Albuquerque, NM.Find Matt on Google+

Posts by Matt Tatham

The iPad is the most popular device for mobile transactions from emails

Posted on Sep 05 2013 by

Experian Marketing Services releases its Q2 2013 Email Benchmark report detailing overall marketing trends for the second quarter.

For every hour online Americans spend 16 minutes on social networks

Posted on Apr 18 2013 by

If the time spent on the Internet for personal computers was distilled into an hour then 27 percent of it would be spent on social networking and forums across the United States, United Kingdom and Australia. In the U.S., 16 minutes out of every hour online is spent on social networking and forums, nine minutes […]

Google.com was the top visited mobile site last week

Posted on Mar 01 2013 by

Experian Marketing Services launches Hitwise Mobile to complement its leading online measurement service Mobile is one of the most dynamic aspects of marketing today. Understanding the way consumers use the Internet from their mobile devices is vital for any business to optimize its cross-channel marketing strategy. Experian Marketing Services announced Hitwise Mobile today, providing marketers […]

Always-on consumers, showrooming and economy among key 2013 retail trends

Posted on Feb 28 2013 by

Experian Marketing Services’ analyst Bill Tancer discusses consumer behavior for marketers

2013 Super Bowl ads: Scoring the brands

Posted on Jan 30 2013 by

We’re using Experian’s Ad Relevancy score to determine the lift delivered in a customer’s likelihood to purchase a product when targeting Super Bowl viewers.

Cyber Monday more influential across channels this holiday season

Posted on Jan 17 2013 by

This 2012 holiday season recap includes analysis and insights on the top performing retail sites and the most effective channels driving online traffic.

The Paleo diet is top 2013 diet search

Posted on Jan 08 2013 by

With so many New Year resolutions about losing weight, many Americans have turned to the Internet to help. See what diets they’re searching for.

Christmas Day 2012 retail visits increase 27% compared to 2011

Posted on Dec 27 2012 by

With the busy holiday marketing season in full swing, Experian Marketing Services has released its online retail round-up for the week ending Dec. 22.

Facebook was the top search term in 2012 for fourth straight year

Posted on Dec 20 2012 by

Experian Marketing Services analyzed the top 1,000 search terms from Hitwise data for 2012 , and Facebook was the top-searched term overall in the US. This is the fourth year that the social networking Website has been the top search term overall, accounting for 4.13 percent of all searches, a 33 percent increase from 2011. […]

Online retail visits increase 8% year over year week of Dec 9 – 15

Posted on Dec 18 2012 by

With the busy holiday marketing season in full swing, Experian Marketing Services has released its online retail round-up for the week ending Dec. 15.