About Matt Tatham
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Posts by Matt Tatham
For every hour online Americans spend 16 minutes on social networks
Posted on Apr 18 2013 by Matt Tatham
If the time spent on the Internet for personal computers was distilled into an hour then 27 percent of it would be spent on social networking and forums across the United States, United Kingdom and Australia. In the U.S., 16 minutes out of every hour online is spent on social networking and forums, nine minutes [...]
Google.com was the top visited mobile site last week
Posted on Mar 01 2013 by Matt Tatham
Experian Marketing Services launches Hitwise Mobile to complement its leading online measurement service Mobile is one of the most dynamic aspects of marketing today. Understanding the way consumers use the Internet from their mobile devices is vital for any business to optimize its cross-channel marketing strategy. Experian Marketing Services announced Hitwise Mobile today, providing marketers [...]
Always-on consumers, showrooming and economy among key 2013 retail trends
Posted on Feb 28 2013 by Matt Tatham
Experian Marketing Services’ analyst Bill Tancer discusses consumer behavior for marketers
2013 Super Bowl ads: Scoring the brands
Posted on Jan 30 2013 by Matt Tatham
We’re using Experian’s Ad Relevancy score to determine the lift delivered in a customer’s likelihood to purchase a product when targeting Super Bowl viewers.
Cyber Monday more influential across channels this holiday season
Posted on Jan 17 2013 by Matt Tatham
This 2012 holiday season recap includes analysis and insights on the top performing retail sites and the most effective channels driving online traffic.
The Paleo diet is top 2013 diet search
Posted on Jan 08 2013 by Matt Tatham
With so many New Year resolutions about losing weight, many Americans have turned to the Internet to help. See what diets they’re searching for.
Christmas Day 2012 retail visits increase 27% compared to 2011
Posted on Dec 27 2012 by Matt Tatham
With the busy holiday marketing season in full swing, Experian Marketing Services has released its online retail round-up for the week ending Dec. 22.
Facebook was the top search term in 2012 for fourth straight year
Posted on Dec 20 2012 by Matt Tatham
Experian Marketing Services analyzed the top 1,000 search terms from Hitwise data for 2012 , and Facebook was the top-searched term overall in the US. This is the fourth year that the social networking Website has been the top search term overall, accounting for 4.13 percent of all searches, a 33 percent increase from 2011. [...]
Online retail visits increase 8% year over year week of Dec 9 – 15
Posted on Dec 18 2012 by Matt Tatham
With the busy holiday marketing season in full swing, Experian Marketing Services has released its online retail round-up for the week ending Dec. 15.
Every marketer’s must-have report
The 2013 Digital Marketer Report contains trend information, predictive benchmark data and analytical insight needed to maximize digital marketing opportunities and return on investment.
