Posts by 

John Fetto

A seasoned analyst having worked with a number of Experian’s key marketer, agency and media clients, John is responsible for converting complex data into clear and concise consumer insights that are consumable and actionable even by non-analysts. Spotting emerging consumer trends and developing rich audience profiles of influential consumer segments are two of his areas of expertise. His insights not only help marketers stay ahead of the curve, they deliver the information needed to reach the right customer through the right channel with the right message. Prior to joining Experian, John served as Research Editor for American Demographics magazine where he identified and tracked demographic and consumer trends for leaders in the market research industry.

Leveraging online search for superior consumer profiling and...

Posted on Jan 08 2016 by
Search has become one of the most powerful, and yet...

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Holiday crunch time leads to gift card frenzy...

Posted on Dec 18 2015 by
Online searches for “gift cards” and “gift certificates” rise each...

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10 gifts for 10 audiences: Holiday gift guide insights...

Posted on Dec 08 2015 by
Gift guide insights highlight interests, preferences of key consumer segments...

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Thanksgiving unseats Cyber Monday as top online shopping day...

Posted on Dec 01 2015 by
It’s official: Cyber Monday is no longer the top online...

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Five ways search behavior can help target and profile audien...

Posted on Nov 30 2015 by
How search behavior can drive audience profiles and targets that...

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Luxury consumer trends and mobile strategies...

Posted on Nov 19 2015 by
Luxury consumer trends and digital successes of today’s top luxury...

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The annual hot holiday products list has arrived!...

Posted on Nov 17 2015 by
Our annual list of hot holiday products reveals what consumers...

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Record number of mobile visits to retail sites expected this...

Posted on Nov 02 2015 by
This holiday is poised to be the first season in...

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Top Halloween costumes for 2015...

Posted on Oct 27 2015 by
There's still time - see the top Halloween costumes consumers...

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