About John Fetto

Website: http://www.experian.com/marketing-services/consumer-insights.html

Profile: As the Senior Marketing Manager for the Consumer Insights group within Experian Marketing Services, John Fetto leverages his deep understanding of consumer research to identify and publicly share important consumer trends that all marketers should know. He is the author of numerous trend reports and a major contributor to the Digital Marketer Benchmark and Consumer Trend Report produced annually by Experian Marketing Services.Throughout his tenure at Experian Marketing Services, John has worked extensively with the company’s Simmons consumer research and previously held the position of Manager of Applied Media Research where he was responsible for building and evolving media studies that would measure the evolution in media consumption in the digital age.Before joining Experian Marketing Services, John worked as the Research Editor for American Demographics magazine where he identified and tracked demographic and consumer trends for leaders in the market research industry. John has a bachelor’s degree in population geography and political science from the University of Kansas.Find John on Google+



Posts by John Fetto

Mobile takes on television for device supremacy

Posted on Apr 04 2014 by

Having insight into how consumers behave, especially how they use different channels to discover, purchase and get service, plays a big role in how marketers target customer experiences, as well as how they develop marketing plans.

Meet today’s new smartphone consumers

Posted on Apr 03 2014 by

There are seven distinct types of smartphone users ranging from those who rarely put their device down to those who barely pick it up.

All roads lead to social

Posted on Mar 28 2014 by

Social media Websites are playing an increasingly important role in driving traffic to other Websites at the expense of search engines and portal pages.

African Americans look to advertising more than friends to stay on top of the latest trends

Posted on Mar 19 2014 by

Attitudes and behaviors of highly influential and ad-receptive African American market collectively spends $156.9 billion annually on non-essentials.

Scruff is in as men shave less

Posted on Mar 11 2014 by

Whether a result of the sky rocketing costs of razor blades, the increasing popularity of Movember or a general trend among Hollywood’s leading men to sport some scruff, it seems that facial hair hasn’t been this en vogue since the mid-70s.

The $19 billion question: Who uses WhatsApp and why are they so important to Facebook?

Posted on Feb 21 2014 by

Facebook announced it will be acquiring messaging app WhatsApp, probably a pretty smart move given new insights from our Always-On Consumer Report. The report, which profiles seven distinct segments of smartphone owners defined by their attitudes and mobile behaviors, found that 11 percent of adult smartphone owners fall into an important segment that we call Personals.

Use social gaming sites to engage young trendsetters

Posted on Feb 19 2014 by

Social gaming sites provide marketers with a great opportunity to connect with gamers who tend to be young, trendsetters and heavy users of new technology.

Know your customer head to toe

Posted on Oct 22 2013 by

Today, when I read the Ad Week piece on Elle magazine’s use of Emmy award-winning actress and full-figured woman Melissa McCarthy on the cover of their current issue, I wondered how many Elle magazine readers would personally identify with the cover model’s plus-size body type.

Lifestyles of the LGBT community: Focus on Auto, Food and Mobile

Posted on Jun 20 2013 by

Marketers looking to grow their business or even maintain their bottom line are increasingly looking to the LGBT market to achieve their business goals. In this second blog of the LGBT series tied to our 2013 LGBT consumer report, we’ll leverage consumer segmentation systems developed by Experian Marketing Services to examine key groups of LGBT […]

LGBT 101: What marketers need to know about gay consumers

Posted on Jun 17 2013 by

Insights from the 2013 LGBT Consumer Report show that the LGBT consumer is younger and has higher per capita discretionary spend.