Posts by 

John Fetto

A seasoned analyst having worked with a number of Experian’s key marketer, agency and media clients, John is responsible for converting complex data into clear and concise consumer insights that are consumable and actionable even by non-analysts. Spotting emerging consumer trends and developing rich audience profiles of influential consumer segments are two of his areas of expertise. His insights not only help marketers stay ahead of the curve, they deliver the information needed to reach the right customer through the right channel with the right message. Prior to joining Experian, John served as Research Editor for American Demographics magazine where he identified and tracked demographic and consumer trends for leaders in the market research industry.

Leveraging online search for superior consumer profiling and targeting

Posted on Jan 08 2016 by
Search has become one of the most powerful, and yet untapped, sources of consumer insights.

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Holiday crunch time leads to gift card frenzy

Posted on Dec 18 2015 by
Online searches for “gift cards” and “gift certificates” rise each day with peak search activity traditionally occurring on Christmas Day.

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10 gifts for 10 audiences: Holiday gift guide insights

Posted on Dec 08 2015 by
Gift guide insights highlight interests, preferences of key consumer segments to more effectively tailor campaigns.

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Thanksgiving unseats Cyber Monday as top online shopping day

Posted on Dec 01 2015 by
It’s official: Cyber Monday is no longer the top online shopping day of the year.

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Five ways search behavior can help target and profile audiences

Posted on Nov 30 2015 by
How search behavior can drive audience profiles and targets that will generate more accurate, insightful and actionable consumer insights.

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Luxury consumer trends and mobile strategies

Posted on Nov 19 2015 by
Luxury consumer trends and digital successes of today’s top luxury apparel brands.

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The annual hot holiday products list has arrived!

Posted on Nov 17 2015 by
Our annual list of hot holiday products reveals what consumers are searching for so far this year.

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Record number of mobile visits to retail sites expected this

Posted on Nov 02 2015 by
This holiday is poised to be the first season in which mobile visits to retail sites exceed desktop.

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Top Halloween costumes for 2015

Posted on Oct 27 2015 by
There's still time - see the top Halloween costumes consumers are searching for now.

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