About John Fetto

Website: http://www.experian.com/marketing-services/consumer-insights.html

Profile: As the Senior Marketing Manager for the Consumer Insights group within Experian Marketing Services, John Fetto leverages his deep understanding of consumer research to identify and publicly share important consumer trends that all marketers should know. He is the author of numerous trend reports and a major contributor to the Digital Marketer Benchmark and Consumer Trend Report produced annually by Experian Marketing Services.Throughout his tenure at Experian Marketing Services, John has worked extensively with the company’s Simmons consumer research and previously held the position of Manager of Applied Media Research where he was responsible for building and evolving media studies that would measure the evolution in media consumption in the digital age.Before joining Experian Marketing Services, John worked as the Research Editor for American Demographics magazine where he identified and tracked demographic and consumer trends for leaders in the market research industry. John has a bachelor’s degree in population geography and political science from the University of Kansas.Find John on Google+

Posts by John Fetto

Four tips for generating audience-centric content [Video]

Posted on Sep 16 2015 by

Watch this short video for essential tips for creating audience-centric content that speaks the language of the consumer.

Halloween treats for those who know the trick

Posted on Sep 10 2015 by

The last three days of the 2014 Halloween season actually claimed 36 percent of email volume and generated over 58 percent of the Halloween email revenue.

Stay plugged into the Connected Traveler [Infographic]

Posted on Sep 03 2015 by

Check out our latest infographic, which profiles the Connected Traveler, providing actionable insights into their attitudes and behaviors to help marketers better engage them.

How to enable real decisions about your marketing strategy

Posted on Aug 24 2015 by

Use consumer insights into the way target customers think, feel and behave to enable real marketing decisions about messaging and campaign execution.

Four tips for marketers courting LGBT consumers [VIDEO]

Posted on Jul 27 2015 by

Watch this short video for key insights about LGBT consumers and tips to enable more engaging campaigns that will resonate with this sought-after group.

Amazon Prime Day: a huge success

Posted on Jul 17 2015 by

Amazon Prime Day was a huge success for Amazon and the retail industry overall. Check out our post sale event analysis.

Labor Day ecommerce: Are you ready?

Posted on Jul 14 2015 by

Search and email trends from our most recent Holiday Hot Sheet. Check out these Labor Day ecommerce insights to help you reach your fellow Americans!

Three steps for becoming a better brand storyteller [VIDEO]

Posted on Jun 18 2015 by

Learn how marketers can be better brand storytellers and create meaningful and personalized connections consumers demand.

Fourth of July insights that’ll make you say “oooh, ahh!”

Posted on Jun 15 2015 by

Search and email trends from our most recent Holiday Hot Sheet. Check out these Fourth of July insights to help you reach your fellow Americans!

Four strategies to make the holiday season shine brighter [infographic]

Posted on Jun 12 2015 by

A holiday planning infographic with actionable insights for marketers including: mobile shopping, deal-seeking and more.