About John Fetto

Website: http://www.experian.com/marketing-services/consumer-insights.html

Profile: As the Senior Marketing Manager for the Consumer Insights group within Experian Marketing Services, John Fetto leverages his deep understanding of consumer research to identify and publicly share important consumer trends that all marketers should know. He is the author of numerous trend reports and a major contributor to the Digital Marketer Benchmark and Consumer Trend Report produced annually by Experian Marketing Services.Throughout his tenure at Experian Marketing Services, John has worked extensively with the company’s Simmons consumer research and previously held the position of Manager of Applied Media Research where he was responsible for building and evolving media studies that would measure the evolution in media consumption in the digital age.Before joining Experian Marketing Services, John worked as the Research Editor for American Demographics magazine where he identified and tracked demographic and consumer trends for leaders in the market research industry. John has a bachelor’s degree in population geography and political science from the University of Kansas.Find John on Google+



Posts by John Fetto

Consumers shift their focus from mom to Father’s Day gift ideas

Posted on May 19 2015 by

Father’s Day gift-related searches appear now that Mother’s Day has come and gone. Here’s a look at what their searching for.

Memorial Day marketing tips for a successful start to summer

Posted on Apr 23 2015 by

Get insights on Memorial Day marketing the latest from our ongoing series focusing on consumer and marketing trends around major holidays throughout the year.

The Internet of Things: become part of the movement [VIDEO]

Posted on Apr 20 2015 by

Learn how marketers can become part of the Internet of Things movement by leveraging smart devices to create more engaging brand experiences.

One million more households became cord-cutters last year

Posted on Mar 06 2015 by

In a recent analysis we learned that 7.3 percent of all U.S. homes are cord-cutters, meaning they have high-speed Internet but don’t pay for television.

It’s primetime for streaming video, but which device? [Video]

Posted on Feb 25 2015 by

This short video provides a look at video viewing habits across platforms.

The 2014 holiday season proved successful for marketers but was profit left on the table?

Posted on Feb 20 2015 by

Despite a slight decline in retail sales for the month of December, overall the holiday season proved successful for retailers with sales at their highest level since 2011.

The digital consumer in 2015: Smartphone activities, TV multitasking and cord cutting

Posted on Feb 11 2015 by

A look at the habits of digital consumers, including smartphone and television use and the choice between becoming a cord-cutter and staying connected.

Ready. Set. Shop! 2014 hot holiday products

Posted on Dec 04 2014 by

While there was definitely some movement among the hot holiday products in our top 20 list, the top three remained completely unchanged.

There’s no place like a smart home this holiday

Posted on Nov 25 2014 by

The rapidly growing trend in devices that connect to the Internet beyond smartphones, tablets and computers, known as the “Internet of Things,” manifested itself during the 2013 holiday season through the popularity of connected fitness trackers like the Fitbit and the Jawbone Up. This year, it’s likely that a collection of smart home devices, such […]

Apple Pay grants iPhone owners’ wish

Posted on Sep 09 2014 by

Today’s announcement from Cupertino, CA on the launch of Apple Pay, a mobile payment option that combines near-field communication (NFC) with Apple’s new Secure Element chip in both the iPhone 6 and Apple Watch, is a wish come true for many Apple fan-boys and girls.