About John Fetto
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Posts by John Fetto
Young adults: Texting is just as meaningful as a phone call
Posted on Dec 03 2012 by John Fetto
Twenty years ago this week, the first mobile text message, or SMS, was sent by British engineer Neil Papworth. Today, Americans are texting more than ever and among young adults, many of whom were not yet born when the first message was sent, texting is almost as common a mobile activity as talking. And why [...]
Are you better off? More Americans saying, “Yes”
Posted on Sep 04 2012 by John Fetto
We’ve examined the attitudes of American adults from 2008 through July 2012 to get a read on how economic sentiment has changed.
Top TV shows for reaching key voters
Posted on Aug 28 2012 by John Fetto
Experian Simmons presents a new list of the top 20 television programs for reaching political party loyals as well as three key swing voter segments.
A look at household income and discretionary spend of lesbian, gay and heterosexual Americans
Posted on Jul 20 2012 by John Fetto
Income levels are important to consider when targeting consumers, as is determining the amount of money they have left over for non-essentials after the bills are paid.
Marriage and cohabitation insights to help connect with LGBT customers
Posted on Jul 12 2012 by John Fetto
As public attitudes become more open and accepting of LGBT American’s and issues dear to them, marketers, too, are increasingly showing their support of their LGBT customers and looking for trends among this growing and already influential demographic.
10 consumer facts about Facebook
Posted on May 17 2012 by John Fetto
Facebook has become a cultural phenomenon over the years and an object of affection for marketers to connect with its users. Experian Simmons has put together 10 consumer behavioral stats based on their National Consumer Study and New Media Study about the social networking site leading up to its Friday IPO launch: 39% of Facebook [...]
Video: Target American voters by their favorite TV shows
Posted on May 08 2012 by John Fetto
An Experian Simmons analysis of nearly 1,000 television programs reveals which shows have the highest concentrations of viewers from the left, right and middle of the political spectrum.
M-commerce: mobile phones are quickly becoming an indispensable shopping tool
Posted on May 01 2012 by John Fetto
A majority of smartphone owners now access the Internet from their phone. If you’re like the 17% of cell phone owners today and 28% of smartphone owners, you also watch videos on your phone. This video highlights some of the mobile trends we’ve been spotting.
Are 74% of voters up for grabs this election year?
Posted on Apr 19 2012 by John Fetto
In this year’s Digital Marketer report we focused on how politicians, media owners, advertisers and agencies can use customer segmentation systems, like PoliticalPersonasSM from Experian Simmons, to better prepare for this election year. By having a detailed understanding of key voter segments, including in-depth demographics, responsiveness to various media platforms, and attitudes and opinions on [...]
Springtime in America? The greening of environmental attitudes
Posted on Apr 17 2012 by John Fetto
On April 22nd, Americans and many of their terrestrial counterparts in countries around the world will celebrate Earth Day, a tradition that was started in the United States by Wisconsin Senator Gaylord Nelson in 1970. Much has changed on the planet since the first Earth Day, and even in recent years attitudes continue to evolve [...]
The gift of holiday data
Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24
