Posts by 

John Fetto

A seasoned analyst having worked with a number of Experian’s key marketer, agency and media clients, John is responsible for converting complex data into clear and concise consumer insights that are consumable and actionable even by non-analysts. Spotting emerging consumer trends and developing rich audience profiles of influential consumer segments are two of his areas of expertise. His insights not only help marketers stay ahead of the curve, they deliver the information needed to reach the right customer through the right channel with the right message. Prior to joining Experian, John served as Research Editor for American Demographics magazine where he identified and tracked demographic and consumer trends for leaders in the market research industry.

Five ways search behavior can help target and profile

Posted on Nov 30 2015 by
How search behavior can drive audience profiles and targets that will generate more accurate, insightful and actionable consumer insights.


Luxury consumer trends and mobile strategies

Posted on Nov 19 2015 by
Luxury consumer trends and digital successes of today’s top luxury apparel brands.


The annual hot holiday products list has arrived!

Posted on Nov 17 2015 by
Our annual list of hot holiday products reveals what consumers are searching for so far this year.


Record number of mobile visits to retail sites expected

Posted on Nov 02 2015 by
This holiday is poised to be the first season in which mobile visits to retail sites exceed desktop.


Top Halloween costumes for 2015

Posted on Oct 27 2015 by
There's still time - see the top Halloween costumes consumers are searching for now.


Four tips for generating audience-centric content [Video]

Posted on Sep 16 2015 by
Watch this short video for essential tips for creating audience-centric content that speaks the language of the consumer.


Halloween treats for those who know the trick

Posted on Sep 10 2015 by
In 2014, the last 3 days of the Halloween season claimed 36% of email volume and 58% of email revenue.


Stay plugged into the Connected Traveler [Infographic]

Posted on Sep 03 2015 by
Actionable insights into the connected travelers attitudes and behaviors to help marketers better engage them.


How to enable real decisions about your marketing strategy

Posted on Aug 24 2015 by
Use perceptive consumer insights to enable real marketing decisions about messaging and campaign execution.


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