About John Fetto

Website: http://www.experian.com/marketing-services/consumer-insights.html

Profile: As the Senior Marketing Manager for the Consumer Insights group within Experian Marketing Services, John Fetto leverages his deep understanding of consumer research to identify and publicly share important consumer trends that all marketers should know. He is the author of numerous trend reports and a major contributor to the Digital Marketer Benchmark and Consumer Trend Report produced annually by Experian Marketing Services.Throughout his tenure at Experian Marketing Services, John has worked extensively with the company’s Simmons consumer research and previously held the position of Manager of Applied Media Research where he was responsible for building and evolving media studies that would measure the evolution in media consumption in the digital age.Before joining Experian Marketing Services, John worked as the Research Editor for American Demographics magazine where he identified and tracked demographic and consumer trends for leaders in the market research industry. John has a bachelor’s degree in population geography and political science from the University of Kansas.Find John on Google+



Posts by John Fetto

Ready. Set. Shop! 2014 hot holiday products

Posted on Dec 04 2014 by

While there was definitely some movement among the hot holiday products in our top 20 list, the top three remained completely unchanged.

There’s no place like a smart home this holiday

Posted on Nov 25 2014 by

The rapidly growing trend in devices that connect to the Internet beyond smartphones, tablets and computers, known as the “Internet of Things,” manifested itself during the 2013 holiday season through the popularity of connected fitness trackers like the Fitbit and the Jawbone Up. This year, it’s likely that a collection of smart home devices, such […]

Apple Pay grants iPhone owners’ wish

Posted on Sep 09 2014 by

Today’s announcement from Cupertino, CA on the launch of Apple Pay, a mobile payment option that combines near-field communication (NFC) with Apple’s new Secure Element chip in both the iPhone 6 and Apple Watch, is a wish come true for many Apple fan-boys and girls.

The Omni-channel Consumer Bill of Rights

Posted on May 30 2014 by

In order to truly thrive in this new era, marketers not only need to deliver on the demands of the omni-channel consumer, they need to reorient their mindset to see these demands as the core of a larger set of consumer rights.

Hispanics are mobile-dominant. Are your campaigns?

Posted on May 19 2014 by

Highlights from the 2014 Hispanic Market Overview presented by López Negrete Communications focused on Hispanic consumers’ adoption and use of smartphones.

Rise in cord-cutting creates opportunities for marketers

Posted on May 06 2014 by

With the explosion of smartphones and digital tablets and the steady rise of Internet-connected televisions, gaming consoles, and more, consumers are increasingly watching online video when and where they want.

Mobile takes on television for device supremacy

Posted on Apr 04 2014 by

Having insight into how consumers behave, especially how they use different channels to discover, purchase and get service, plays a big role in how marketers target customer experiences, as well as how they develop marketing plans.

Meet today’s new smartphone consumers

Posted on Apr 03 2014 by

There are seven distinct types of smartphone users ranging from those who rarely put their device down to those who barely pick it up.

All roads lead to social

Posted on Mar 28 2014 by

Social media Websites are playing an increasingly important role in driving traffic to other Websites at the expense of search engines and portal pages.

African Americans look to advertising more than friends to stay on top of the latest trends

Posted on Mar 19 2014 by

Attitudes and behaviors of highly influential and ad-receptive African American market collectively spends $156.9 billion annually on non-essentials.