Jim Kelley

Jim Kelley has been creative in the field of email marketing for over 12 years. From dial-up modems in years past to the smart devices of today, he has worked with many brands to succeed both technically and tastefully in the Inbox. At Experian, Jim helps lead the creative services team through design & code to push innovation and quality in every project.

All posts by Jim Kelley

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Be Responsivible! Two ways to mobile optimize your ema...

More than half of all email opens and 38 percent of clicks occur on a mobile device, which is why it’s crucial to mobile...

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The big bout part I: System text vs. images...

Our creative experts weigh in: How words vs images in email match...

Read More The big bout part I: System text vs. images
Make your emails ring with a “tap 2 call” button...

How making phone numbers in emails clickable can add to the customer experience and enhance your email reporting....

Read More Make your emails ring with a “tap 2 call” button