Posts by 

Jim Kelley

Jim Kelley has been creative in the field of email marketing for over 12 years. From dial-up modems in years past to the smart devices of today, he has worked with many brands to succeed both technically and tastefully in the Inbox. At Experian, Jim helps lead the creative services team through design & code to push innovation and quality in every project.

Be Responsivible! Two ways to mobile optimize your emails

Posted on Oct 22 2015 by
More than half of all email opens and 38 percent of clicks occur on a mobile device, which is why...


The big bout part I: System text vs. images

Posted on Oct 02 2014 by
Our creative experts weigh in: How words vs images in email match up.


Make your emails ring with a “tap 2 call” button

Posted on Mar 17 2014 by
How making phone numbers in emails clickable can add to the customer experience and enhance your email reporting.


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