All posts by Experian Marketing Services

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Experian Kicks off ConnecTours in Chicago and New York...

This year, Experian decided to try something new, by hosting our own roadshow style events called ConnecTour. The idea behind ConnecTour was to create...

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How to Have More Meaningful Interactions with Customer...

In the battle to attract and retain new customers, competition is inevitable. When consumers research their next big purchase, they have access to numerous...

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The Role of Data in Building Lifelong Relationships wi...

As businesses, we are driven to earn consumer trust and affinity, and continuously strive to give those consumers a reason to interact with us...

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DMN Names Patrick Workman to 40Under40 list...

Recently, Patrick Workman, Experian Marketing Services’ vice president of global platform partnerships, was named as part of DMN’s annual 40Under40 list. The recognition is...

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The Importance of Identity Resolution and How Experian...

When it comes to building effective marketing campaigns, it has become increasingly important for businesses to truly understand who their consumers are in order...

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Lexer & Experian announce partnership to enrich a...

Lexer, the leading customer data platform for Retail and Consumer Brands have extended their 2.5 year partnership with Experian to now include ConsumerViewSM. In...

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Data for Good: Helping Those in a Time of Need...

When Hurricane Harvey hit the Texas Gulf Coast last summer, it affected nearly 13 million people and caused an estimated $125 billion in damages,...

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GDPR: It’s the Final Countdown...

Marketers and data services providers in the United States are preparing for the upcoming European Union data protection regulation and its potential impact on...

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Experian joins The Internet of Things Consortium...

Experian is pleased to announce our involvement in The Internet of Things Consortium (IoTC) as a member organization. Experian joins more than 60 leading...

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