Lots of Data: New Challenges

Lots of Data: New Challenges

Every day more and more consumer data becomes available from a variety of sources. And every day, marketers struggle to capture, integrate and understand how to make that data relevant and actionable. Marketers need to use their data intelligently in…

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Recent Posts

e-appends, a potential trap for email marketing

Nov 23 2016 by
E-appends, learn the pros and cons of purchasing an email append to ensure you are increasing the ability to reach your customers.

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Warming your way to a good reputation

Nov 21 2016 by
The importance of warming an IP address or Domain to your email program to establish a strong sender reputation and increase volume.

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Lots of Data: New Challenges

Nov 15 2016 by
Know how to capitalize the potential of consumer data and delivering data at scale.

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First-party data is gold, but it needs to be mined

Nov 10 2016 by
Develop a data-driven marketing strategy using the full potential of first-party data.

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Client Holiday Readiness Series: Threat Analytics and Monitoring

Nov 08 2016 by
Learn how Experian Marketing Services safeguards its customer data and monitors threats on an enterprise scale with our advance threat analytic technology.

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Client Holiday Readiness Series: You’ve got to go for speed

Nov 04 2016 by
Timing is everything for today’s email marketer, especially during the holidays.

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Client Holiday Readiness Series: Identity and Access Management

Oct 27 2016 by
How identity and access management measures are important for data security; how Experian Marketing Services is tackling identity governance

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Client Holiday Readiness Series: increase customer retention

Oct 26 2016 by
Using a comprehensive set of REST & XML based API’s, referred to as triggers, the Marketing Suite supports several different message structures to increase customer retention.

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Client Holiday Readiness Series: Key Operational Preparations

Oct 21 2016 by
Learn how we reinforced our technology with these key operational preparations designed to maximize your customer communications.

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