Understand your customer

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Recent Facebook Changes: Experian’s Got Your Back...

As Facebook transitions away from its Partner Categories program, let us be your guide! Here are key dates to keep in mind: June 30:...

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New Data Sources That Will Survive the Scrutiny of You...

Anne is the chief marketing officer for a large home furnishings company.  She uses both direct mail and addressable digital to market her company’s...

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The two keys to digital marketing success...

Digital Marketing Challenges Are you new to digital marketing? If you answered yes, then you may already know this is a complex world made...

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Keeping up with consumer identity...

Every day it seems, mobile device fragmentation increases. With consumers spending their time online across multiple devices – phones, tablets, over-the-top TV devices, gaming...

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How good is your data? Here’s how to find out....

Customer data is the core and foundation of any strategic efforts to retain and grow customer relationships.  Whether that be through retail sales, account...

Read More How good is your data? Here’s how to find out.
Addressable TV: The Ins and Outs [Q&A]...

Just as people are changing the way they consume TV, brands and agencies are similarly changing the way they advertise through the same medium....

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Experian Industry Buzz...

In case you missed it: Recent press coverage The Missing Link: Maximizing Social Media To Power Marketing Campaigns (The Marketing Insider, January 4, 2018)...

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Marketing Measurement and Attribution: Let’s bre...

Recently, a wave of health consciousness has swept over consumers who are now looking to improve the way they look and feel, including devoting more time to...

Read More Marketing Measurement and Attribution: Let’s break the addiction to clicks
It’s holiday shopping season – primetime for reaching ...

As we head into the homestretch of 2017, one last major milestone remains – the holiday shopping season. For some brands, the final two...

Read More It’s holiday shopping season – primetime for reaching (and engaging) high social influencers