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Data-driven marketing for credit unions...

There are more choices than ever when it comes to banking and lending. In fact, according to the FDIC, there are nearly 5,000 banks...

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It’s time for ad buying to evolve...

For as long as the ad buying process has existed, most brands and agencies have put an emphasis on the channel – meaning there...

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Plan your Advertising Week session schedule now...

Can you believe it…Advertising Week 2019 is already right around the corner (Sept. 23-26)! As always, there is no shortage of breakout sessions, so...

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3 Myths about auto marketing, debunked...

Marketing in the automotive industry used to be a simple process. Advertisements would be placed in newspapers and auto dealers would host events to...

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Retail brands: Knowing means growing...

To set your brand apart from the competition (and thrive!), you need to get to know and communicate with your customers on a more...

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Experian summer marketing event preview...

ConnecTour Preview | May 30th | Chicago, IL The first of three planned ConnecTour events for FY20, ConnecTour Chicago is scheduled for May 30th...

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3 Tactics retailers can leverage to keep their custome...

Consumers have a plethora of opportunities and choices available at their fingertips when shopping online. Retailers have made it easier to make spontaneous purchases...

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3 Best practices for brand advertisers looking to expa...

The other day, as I was racing to a meeting, I realized I had left my mobile phone at home. And for a minute...

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The perfect fit: 3 marketing concepts every auto manuf...

There are thousands of potential car buyers heading into dealerships and browsing websites for their next vehicle every day. And that means thousands of...

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