Understanding your customer

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Need to reach the summertime traveler? Tap into social...

Whether people are planning on sleeping under the stars by the campfire, relaxing on the California beaches or backpacking through the European countryside, chances are they’re doing a ton of research for their next vacation. That means finding package deals, cheap airfare, hotel reviews and popular local activities, among...

Read More Need to reach the summertime traveler? Tap into social media data
First-party data is gold, but it needs to be mined...

Develop a data-driven marketing strategy using the full potential of first-party...

Read More First-party data is gold, but it needs to be mined
Client Holiday Readiness Series: Threat Analytics and ...

Learn how Experian Marketing Services safeguards its customer data and monitors threats on an enterprise scale with our advance threat analytic...

Read More Client Holiday Readiness Series: Threat Analytics and Monitoring
Client Holiday Readiness Series: You’ve got to go for ...

Timing is everything for today’s email marketer, especially during the h...

Read More Client Holiday Readiness Series: You’ve got to go for speed
Client Holiday Readiness Series: Identity and Access M...

How identity and access management measures are important for data security; how Experian Marketing Services is tackling identity...

Read More Client Holiday Readiness Series: Identity and Access Management
Client Holiday Readiness Series: increase customer ret...

Using a comprehensive set of REST & XML based API’s, referred to as triggers, the Marketing Suite supports several different message structures to increase...

Read More Client Holiday Readiness Series: increase customer retention
Client Holiday Readiness Series: Key Operational Prepa...

Learn how we reinforced our technology with these key operational preparations designed to maximize your customer...

Read More Client Holiday Readiness Series: Key Operational Preparations
Client Holiday Readiness Series: Enhancing systems and...

Learn how we are enhancing our systems and hardening the infrastructure so our clients can have powerful holiday season...

Read More Client Holiday Readiness Series: Enhancing systems and hardening infrastructure
Client Holiday Readiness Series: Tech support for the ...

Learn how our tech support structure focuses on understanding each client’s needs and resolve all issues in a timely manner for this holiday s......

Read More Client Holiday Readiness Series: Tech support for the holidays