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Segmentation: A homeowner is more than just a homeowne...

When looking at who to target as potential customers, financial institutions will usually rely on general segments such as younger borrowers, active checking account...

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Experian Marketing Services’ Top 5 Blog Posts of the Y...

With the New Year fast approaching, it’s the time of year for celebrations, traditions, and a reflection of the best and most memorable moments...

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Experian’s COO of Marketing Services Wins Bronze award...

At Experian, we embrace an inclusive culture where everyone has a real sense of belonging, knowing they can show up every day and be...

Read More Experian’s COO of Marketing Services Wins Bronze award for Women in Business
The power of deterministic data: 5 ways you can benefi...

An individual’s identity has become more and more central to the consumer experience. In an age of individualism, customers want advertisements that are relevant...

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How knowing the social determinants of health impactin...

The world of healthcare is often left to the doctors, surgeons and scientists. They examine our bodies, organs and genetics, determining if we are...

Read More How knowing the social determinants of health impacting patients can save lives
Is Advanced TV the answer to today’s sonic boom?...

Earlier this month, I had the pleasure of participating in a discussion on the future of data marketing in the TV business with TiVo’s...

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It’s not just TV. It’s connected TV....

Connecting to consumers is a vital aspect of the world we live in today. Marketers are always looking to create more meaningful interactions with...

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Data-driven marketing for credit unions...

There are more choices than ever when it comes to banking and lending. In fact, according to the FDIC, there are nearly 5,000 banks...

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It’s time for ad buying to evolve...

For as long as the ad buying process has existed, most brands and agencies have put an emphasis on the channel – meaning there...

Read More It’s time for ad buying to evolve