Understanding your customer

The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.

Managing consumer identities with a single customer view

Posted on Jul 12 2016 by
Linking data is critical to understanding each of your customers through a single customer view.


Why Mad-tech Helps Meet Consumer Demands and Drives Valued Interactions

Posted on Jun 20 2016 by
Learn how the emergence of mad-tech enables companies to meet consumer demands from Bridget Bidlack, Experian Marketing Services.


Email marketers: Stop Majoring in the Minors

Posted on Jun 09 2016 by
Email marketers should focus on the right aspects of email programs and develop a life cycle program focusing on customer...


Shifting the organization towards cross-channel marketing

Posted on May 05 2016 by
Spencer Kollas and special guest Sal Tripi of Publishers Clearing House discuss the top challenges for shifting towards cross-channel marketing...


Personalized marketing: Beyond the first name

Posted on Apr 21 2016 by
Use these 4 personalized marketing strategies to create a one to one, unique customer experience and drive real business results.


PCH shifts to a customer-centric marketing model

Posted on Apr 11 2016 by
Watch the video to hear how Publishers Clearing House built a customer-centric marketing model to transform their business.


Customer loyalty is built around exceptional experiences, every time

Posted on Mar 29 2016 by
Customer loyalty is won by giving your customer an exceptional, unique experience with every single interaction.


Three cross-channel marketing plays: Identify, know, engage

Posted on Mar 22 2016 by
Cross-channel marketing in real time means that customer data, across channel and device, should affect the message and contact strategy.


Email analytics more popular, effective than ever before

Posted on Jan 28 2016 by
Our recent webinar with The Relevancy Group dove into executive marketers’ views on (and plans for) developing advanced omnichannel analytics...


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    Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

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