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5 Reasons Why Direct Mail is Making an Impact with Mil...

With the growth of digital marketing and the targeting capabilities associated with online outreach, many predicted that this would mark the end of direct...

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Why Now Is the Best Time for Brands to Advertise on TV...

As the nation slowly works its way up to full speed, it’s undeniable that the landscape has changed dramatically for every brand—especially when it...

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How Mobile Location Data Can Help Retailers Shape Thei...

Retailers have always known that building a loyal customer base is the key to success. But whether they’d successfully done so or were still...

Read More How Mobile Location Data Can Help Retailers Shape Their Re-Opening Plans
How Challenges Can Create Opportunities for Automotive...

Article written by Jill Canetta, Experian Marketing Services’ Chief Data Officer, and Mark Pryzbylski, Experian Automotive’s Senior Director of Product Management At this point,...

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Consumer Sentiment During the Pandemic; What it Means ...

It’s been more than two months since COVID-19 was declared a national emergency on March 13 and since that time, consumers have dealt with...

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For Retailers, Addressing Customers’ Challenges During...

The effect COVID-19 has had on lives around the globe is unprecedented. It’s fundamentally shifted our day-to-day routines, as well as many of our...

Read More For Retailers, Addressing Customers’ Challenges During COVID-19 Still Requires Identity
Making a connection through identity resolution...

As marketers, we need to create a connection with our customers. We need to deliver messages that are relevant to them and reach them...

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The ebb & flow of those New Year’s gym resolution...

The beginning of any new year brings an influx of gym goers who are committed to working on resolutions. Whether the goal is to...

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Time to think about next year’s strategy for the Big G...

This year’s Big Game produced an exciting, close football game, a buzz-worthy halftime show, and many star-studded commercials. Spots that cost brands more than...

Read More Time to think about next year’s strategy for the Big Game? Here’s what you might be missing.