Understand your customer

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Social Media Trend: Beauty Influencers Take Over Twitt...

With more than 336 million active users, Twitter has taken the social media world by storm. Its heavy user traffic can leave you wondering,...

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How to Have More Meaningful Interactions with Customer...

In the battle to attract and retain new customers, competition is inevitable. When consumers research their next big purchase, they have access to numerous...

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The Role of Data in Building Lifelong Relationships wi...

As businesses, we are driven to earn consumer trust and affinity, and continuously strive to give those consumers a reason to interact with us...

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How Measurement Can Drive Results in Automotive Market...

The automotive industry is a crowded marketplace. Consumers are faced with a multitude of brands, models, color schemes, and other important features, like safety...

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Why TV Ads Need to Evolve...

It’s no secret that TV advertising needs to evolve and get smarter. Viewers no longer consume TV like they did in the past. The...

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Customer Engagement is Critical to Marketing Success: ...

As the advertising and marketing technology ecosystem continues to rapidly evolve, increasingly companies are making it a top priority to enhance the customer experience....

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Connect the Complex Dots of Consumer Identity...

As marketers, we all understand the importance of having a single customer view to form the identity layer – after all, it is likely...

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Customer Identity: What Is It, And Why Should I Care?...

Among the buzziest industry trends in 2018, the concept of identity resolution has emerged as a strategic imperative among marketers and technology vendors. As...

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GDPR: It’s the Final Countdown...

Marketers and data services providers in the United States are preparing for the upcoming European Union data protection regulation and its potential impact on...

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