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3 Best practices for brand advertisers looking to expa...

The other day, as I was racing to a meeting, I realized I had left my mobile phone at home. And for a minute...

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The Perfect Fit: 3 Marketing Concepts Every Auto Manuf...

There are thousands of potential car buyers heading into dealerships and browsing websites for their next vehicle every day. And that means thousands of...

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Top Five Marketing Challenges for Retailers...

The questions that keep retail marketers up at night have evolved quite significantly over the last decade. It wasn’t too long ago that marketers...

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The State of TV Advertising: Today and Beyond [Q&...

TV has evolved drastically over the past decade, especially in just the past few years. We’ve witnessed a transformation from people watching their favorite...

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Driving your automotive marketing campaign with identi...

Car shoppers are faced with a vast and exciting number of options in today’s automotive marketplace. Remember when you shopped around for your last...

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Social Media Trend: Beauty Influencers Take Over Twitt...

With more than 336 million active users, Twitter has taken the social media world by storm. Its heavy user traffic can leave you wondering,...

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How to Have More Meaningful Interactions with Customer...

In the battle to attract and retain new customers, competition is inevitable. When consumers research their next big purchase, they have access to numerous...

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The Role of Data in Building Lifelong Relationships wi...

As businesses, we are driven to earn consumer trust and affinity, and continuously strive to give those consumers a reason to interact with us...

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How Measurement Can Drive Results in Automotive Market...

The automotive industry is a crowded marketplace. Consumers are faced with a multitude of brands, models, color schemes, and other important features, like safety...

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