Understanding your customer

The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.

The importance of engaging consumers on their terms this

Posted on Nov 23 2015 by
Engaging consumers across channels builds loyal customers all year.


Luxury consumer trends and mobile strategies

Posted on Nov 19 2015 by
Luxury consumer trends and digital successes of today’s top luxury apparel brands.


The annual hot holiday products list has arrived!

Posted on Nov 17 2015 by
Our annual list of hot holiday products reveals what consumers are searching for so far this year.


Record number of mobile visits to retail sites expected

Posted on Nov 02 2015 by
This holiday is poised to be the first season in which mobile visits to retail sites exceed desktop.


Top Halloween costumes for 2015

Posted on Oct 27 2015 by
There's still time - see the top Halloween costumes consumers are searching for now.


Holiday marketing begins in October

Posted on Oct 01 2015 by
Access the holiday marketing calendar + 3 tips for October to get ready for the holiday season.


Steph McMahon: innovation in media and marketing [Video]

Posted on Sep 30 2015 by
Steph McMahon, WWE Chief Brand Officer, shares the importance of listening, giving back, and reaching fans where they are.


Four tips for generating audience-centric content [Video]

Posted on Sep 16 2015 by
Watch this short video for essential tips for creating audience-centric content that speaks the language of the consumer.


Halloween treats for those who know the trick

Posted on Sep 10 2015 by
In 2014, the last 3 days of the Halloween season claimed 36% of email volume and 58% of email revenue.


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    Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

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    2015 Digital Marketer Report

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