Understanding your customer

Loading...
Three ways to ensure your loyalty members will actuall...

Build brand loyalty using these three tips in your loyalty programs to boost engagement and encourage your customer to stay with you for the...

Read More Three ways to ensure your loyalty members will actually stay loyal
2017: Why content is the queen of eCommerce...

Understanding your users and tailoring content, not just products, within your communication strategy will help users to remember your brand....

Read More 2017: Why content is the queen of eCommerce
5 marketing resolutions for better customer engagement...

Top 5 resolutions to improve your marketing programs. Learn the most effective way for better customer...

Read More 5 marketing resolutions for better customer engagement
Digital Tower of Babel: Don’t let marketing buzzwords ...

Rapid changes in the digital industry created a new digital marketing lingo that marketers are using but may not be properly...

Read More Digital Tower of Babel: Don’t let marketing buzzwords leave you in the dark
2017 marketing planning tips...

Create a solid marketing plan with these effective planning tips that will help you develop successful programs throughout 2017....

Read More 2017 marketing planning tips
Trends are dead ends: Taking the road paved with blurr...

Personal skill development for marketers to foster a broader view of the industry is critical to marketing programs...

Read More Trends are dead ends: Taking the road paved with blurred Lines
4 charts that explain email marketing during the holid...

Creative and daring email marketing tricks to capture customers before the holiday season...

Read More 4 charts that explain email marketing during the holidays
e-appends, a potential trap for email marketing...

E-appends, learn the pros and cons of purchasing an email append to ensure you are increasing the ability to reach your...

Read More e-appends, a potential trap for email marketing
First-party data is gold, but it needs to be mined...

Develop a data-driven marketing strategy using the full potential of first-party...

Read More First-party data is gold, but it needs to be mined