Understand your customer

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Customer Engagement is Critical to Marketing Success: ...

As the advertising and marketing technology ecosystem continues to rapidly evolve, increasingly companies are making it a top priority to enhance the customer experience....

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Connect the Complex Dots of Consumer Identity...

As marketers, we all understand the importance of having a single customer view to form the identity layer – after all, it is likely...

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Customer Identity: What Is It, And Why Should I Care?...

Among the buzziest industry trends in 2018, the concept of identity resolution has emerged as a strategic imperative among marketers and technology vendors. As...

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GDPR: It’s the Final Countdown...

Marketers and data services providers in the United States are preparing for the upcoming European Union data protection regulation and its potential impact on...

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Recent Facebook Changes: Experian’s Got Your Back...

As Facebook transitions away from its Partner Categories program, let us be your guide! Here are key dates to keep in mind: June 30:...

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New Data Sources That Will Survive the Scrutiny of You...

Anne is the chief marketing officer for a large home furnishings company.  She uses both direct mail and addressable digital to market her company’s...

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The two keys to digital marketing success...

Digital Marketing Challenges Are you new to digital marketing? If you answered yes, then you may already know this is a complex world made...

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Keeping up with consumer identity...

Every day it seems, mobile device fragmentation increases. With consumers spending their time online across multiple devices – phones, tablets, over-the-top TV devices, gaming...

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How good is your data? Here’s how to find out....

Customer data is the core and foundation of any strategic efforts to retain and grow customer relationships.  Whether that be through retail sales, account...

Read More How good is your data? Here’s how to find out.