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5 Ways to Create a Positive Customer Experience in the...

These days, the new normal is becoming the new now, but there are still some challenges to navigate—especially as we head into the busy...

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5 Ways to Attract New Health Plan Members and Retain E...

Healthcare marketers: Open enrollment starts November 1st. Are you ready? It’s that time of year again—time to promote your insurance plans to existing and...

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Increase Your Share of Wallet—4 Strategies for Brands ...

With the long-term effects to the economy unknown, many consumers are feeling the financial impact, while others are looking for opportunities, resulting in a...

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3 Things Retailers Should Do Now to Ensure Holiday Sho...

There’s no question that COVID-19 has changed the shopping landscape forever. While the initial onset of quarantines and lockdowns negatively impacted brick and mortar...

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Serving Up Success Using the Power of Data...

As the pandemic took hold of the country and stay-at-home orders were put in place, one of the consumer categories that was most adversely...

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5 Reasons Why Direct Mail is Making an Impact with Mil...

With the growth of digital marketing and the targeting capabilities associated with online outreach, many predicted that this would mark the end of direct...

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Why Now Is the Best Time for Brands to Advertise on TV...

As the nation slowly works its way up to full speed, it’s undeniable that the landscape has changed dramatically for every brand—especially when it...

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How Mobile Location Data Can Help Retailers Shape Thei...

Retailers have always known that building a loyal customer base is the key to success. But whether they’d successfully done so or were still...

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How Challenges Can Create Opportunities for Automotive...

Article written by Jill Canetta, Experian Marketing Services’ Chief Data Officer, and Mark Pryzbylski, Experian Automotive’s Senior Director of Product Management At this point,...

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