Understanding your customer

The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.

Client Summit Main Stage Spotlight: Experian Marketing Suite...

Posted on Aug 04 2016 by
Check out the highlights from the Experian Marketing Suite Client...

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Today’s top brands recognized for innovative marketing cam...

Posted on Jul 29 2016 by
Experian Marketing Services' 2016 #SuiteLife Awards recognized its clients' progressive...

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Managing consumer identities with a single customer view...

Posted on Jul 12 2016 by
Linking data is critical to understanding each of your customers...

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Why Mad-tech Helps Meet Consumer Demands and Drives Valued I...

Posted on Jun 20 2016 by
Learn how the emergence of mad-tech enables companies to meet...

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Email marketers: Stop Majoring in the Minors...

Posted on Jun 09 2016 by
Email marketers should focus on the right aspects of email...

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Shifting the organization towards cross-channel marketing...

Posted on May 05 2016 by
Spencer Kollas and special guest Sal Tripi of Publishers Clearing...

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Personalized marketing: Beyond the first name...

Posted on Apr 21 2016 by
Use these 4 personalized marketing strategies to create a one...

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PCH shifts to a customer-centric marketing model...

Posted on Apr 11 2016 by
Watch the video to hear how Publishers Clearing House built...

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Customer loyalty is built around exceptional experiences, ev...

Posted on Mar 29 2016 by
Customer loyalty is won by giving your customer an exceptional,...

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About Marketing Forward

Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

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