Identify the right customers
2020 has been a year of change and challenges for businesses and consumers alike. With the global pandemic, we have seen stay at home...
With the growth of digital marketing and the targeting capabilities associated with online outreach, many predicted that this would mark the end of direct...
As the nation slowly works its way up to full speed, it’s undeniable that the landscape has changed dramatically for every brand—especially when it...
Retailers have always known that building a loyal customer base is the key to success. But whether they’d successfully done so or were still...
Article written by Jill Canetta, Experian Marketing Services’ Chief Data Officer, and Mark Pryzbylski, Experian Automotive’s Senior Director of Product Management At this point,...
The beginning of any new year brings an influx of gym goers who are committed to working on resolutions. Whether the goal is to...
What generation already has 68 million consumers, is set to be the largest generation ever, and $360 billion of disposable income? While you may...
For as long as the ad buying process has existed, most brands and agencies have put an emphasis on the channel – meaning there...
As summer fades, marketers are gearing up for another campaign cycle. It’s a process that repeats itself annually, but we can’t just copy-and-paste our...