Consumer insights

Untangling the social web: Targeting social media personas

Posted on Jan 20 2014 by

Social media usage differs among consumers. To look deeper into this idea, Experian Marketing Services examines the social behavior of six unique audience segments.

Price matters, but behind other factors in Deal Seeker analysis [VIDEO]

Posted on Dec 17 2013 by

Watch our video chat with John Fetto as he shares insights from the Deal Seekers Report.

Holiday hot sheet – Get to know Hispanic consumers

Posted on Dec 03 2013 by

Hispanic consumers this holiday can mean the difference between a good season and a great one.

Holiday hot sheet – Top searched consumer products

Posted on Nov 14 2013 by

As consumers use smartphones and tablets to take pictures, make phone calls, read books and listen to music, these devices replace the functions of the traditional holiday gifts of years past.

Know your customer head to toe

Posted on Oct 22 2013 by

Today, when I read the Ad Week piece on Elle magazine’s use of Emmy award-winning actress and full-figured woman Melissa McCarthy on the cover of their current issue, I wondered how many Elle magazine readers would personally identify with the cover model’s plus-size body type.

What Google’s secure search means for marketers

Posted on Oct 16 2013 by

Google’s recent change means marketers have a limited understanding of new search trends, seasonal shifts or general topics of interest, but they still need to effectively measure how users reach their site.

Luxury buyers demand a cross-channel shopping experience

Posted on Oct 09 2013 by

EMS client PM Digital takes a look at how luxury buyers demand a cross-channel shopping experience based on results from their 2013 Trend Report: Luxury Brands Online.

Country club sports: Targeting wealthy sports fans

Posted on Oct 09 2013 by

How can niche marketers of elite products, who may not have the budget (or objective) to reach all men via more mainstream sporting events, find the events with the right audience and maximize their marketing spend?

iPhone 5s 4 times more searched for than iPhone 5c

Posted on Oct 04 2013 by

Despite the long anticipation and demand for a cheaper iPhone, the iPhone 5c failed to generate the level of search activity seen for the iPhone 5s.

Financial services acquisition strategies for affluent consumers

Posted on Oct 03 2013 by

Building smarter acquisition strategies requires rich consumer insight in order to deliver the best offer and the positive experience they demand.