Consumer insights

Holiday insights for the early bird marketer

Posted on May 01 2013 by

Key opportunities for marketers to optimize mobile marketing to target eCoupon users during the upcoming holiday season.

The mystery of bleach, brand loyalty and the Latino story

Posted on Apr 23 2013 by

Using data from EMS’ Simmons National Hispanic Consumer Study, Dr. Korzenny looks at brand loyalty of bleach products among Latinos.

Using the Shazam mobile app to engage television audiences

Posted on Apr 22 2013 by

Advertisers are increasingly using Shazam to engage their target television audiences, but which programs are best for a Shazam-integrated experience?

They “like” you — they really, really “like” you

Posted on Apr 19 2013 by

Did you know that 77 percent of adults on social networking sites have shown support for a product, a service, a company, etc., by becoming a fan, a friend or a follower? When asked why they did so, the number one reason given was to get a discount. In fact, 60 percent of those who […]

For every hour online Americans spend 16 minutes on social networks

Posted on Apr 18 2013 by

If the time spent on the Internet for personal computers was distilled into an hour then 27 percent of it would be spent on social networking and forums across the United States, United Kingdom and Australia. In the U.S., 16 minutes out of every hour online is spent on social networking and forums, nine minutes […]

Smartphone users flock to mobile IM/chat apps

Posted on Apr 09 2013 by

The mobile IM and chat app category is heating up. According to Simmons ConnectSM, 23% of adult smartphone users today access that type of app.

Married couples with children still retain their buying clout

Posted on Mar 25 2013 by

Despite dramatic shifts in living arrangements of US consumers, married couples raising families remain a force for marketers to target and understand.

Millennials — an interesting and influential demographic

Posted on Mar 05 2013 by

The generation of 18- to 34-year-olds known as millennials is an increasingly influential group that impacts many aspects of the American lifestyle, including fashion, technology, entertainment and beyond.

Google.com was the top visited mobile site last week

Posted on Mar 01 2013 by

Experian Marketing Services launches Hitwise Mobile to complement its leading online measurement service Mobile is one of the most dynamic aspects of marketing today. Understanding the way consumers use the Internet from their mobile devices is vital for any business to optimize its cross-channel marketing strategy. Experian Marketing Services announced Hitwise Mobile today, providing marketers […]

Understanding the search landscape

Posted on Feb 19 2013 by

In 2013 and beyond, marketers will have to work even harder to gain and maintain position in organic search results. They’ll also need to spend more effectively on paid search ads by knowing how their target customers use search, and by applying insight into their behaviors and attitudes to plan and execute better content and […]