Consumer insights

Apple Pay grants iPhone owners’ wish

Posted on Sep 09 2014 by

Today’s announcement from Cupertino, CA on the launch of Apple Pay, a mobile payment option that combines near-field communication (NFC) with Apple’s new Secure Element chip in both the iPhone 6 and Apple Watch, is a wish come true for many Apple fan-boys and girls.

The cold hard facts of the ALS #IceBucketChallenge

Posted on Sep 03 2014 by

The ALS Ice Bucket Challenge got a lot of buzz this summer. Here is a snapshot of the online trends in search and traffic.

Back-to-school trends marketers must know

Posted on Aug 21 2014 by

As kids are packing their new backpacks and heading back to school, search trends and online behavior give insights about the things students (and their parents) care about this year.

Hispanic consumers: Champions for mobile

Posted on Aug 18 2014 by

Advertising Age recently released a report on the state of Hispanic marketing in the US featuring consumer insight data from Experian Marketing Services.

Millennials and technology: The natural order of things

Posted on Jul 07 2014 by

For members of the Millennial generation, constant change in technology is not only embraced, but expected.

High-definition customer profiles: A ‘clapperboard’ for marketers

Posted on Jun 24 2014 by

Like the picture and sound of a movie, 1st and 3rd party data need to be synchronized for marketers to effectively understand their own customers’ motivations, beliefs and desires.

Back-to-school shopping continues past August

Posted on Jun 06 2014 by

According to research from Experian Marketing Services, waiting to shop until the school year starts, has become more common in recent years. Bill Tancer, General Manager of Global Research at Experian Marketing Services, talked to CNBC about this trend in an interview with CNBC.

The Omni-channel Consumer Bill of Rights

Posted on May 30 2014 by

In order to truly thrive in this new era, marketers not only need to deliver on the demands of the omni-channel consumer, they need to reorient their mindset to see these demands as the core of a larger set of consumer rights.

Hispanics are mobile-dominant. Are your campaigns?

Posted on May 19 2014 by

Highlights from the 2014 Hispanic Market Overview presented by López Negrete Communications focused on Hispanic consumers’ adoption and use of smartphones.

Rise in cord-cutting creates opportunities for marketers

Posted on May 06 2014 by

With the explosion of smartphones and digital tablets and the steady rise of Internet-connected televisions, gaming consoles, and more, consumers are increasingly watching online video when and where they want.