Consumer insights

Four tips for generating audience-centric content [Video]

Posted on Sep 16 2015 by

Watch this short video for essential tips for creating audience-centric content that speaks the language of the consumer.

Halloween treats for those who know the trick

Posted on Sep 10 2015 by

The last three days of the 2014 Halloween season actually claimed 36 percent of email volume and generated over 58 percent of the Halloween email revenue.

Linkage: Telling a consistent cross-channel brand story

Posted on Sep 08 2015 by

How segmentations and high-definition consumer profiles can help you tell a consistent brand story across customer touch points.

Stay plugged into the Connected Traveler [Infographic]

Posted on Sep 03 2015 by

Check out our latest infographic, which profiles the Connected Traveler, providing actionable insights into their attitudes and behaviors to help marketers better engage them.

How to enable real decisions about your marketing strategy

Posted on Aug 24 2015 by

Use consumer insights into the way target customers think, feel and behave to enable real marketing decisions about messaging and campaign execution.

College-age consumers: Three spending habits of today’s young adults

Posted on Aug 13 2015 by

College-age consumers have changed their spending habits over the past five years. Here are three spending habits to help you engage these emerging consumers.

Four tips for marketers courting LGBT consumers [VIDEO]

Posted on Jul 27 2015 by

Watch this short video for key insights about LGBT consumers and tips to enable more engaging campaigns that will resonate with this sought-after group.

Amazon Prime Day: a huge success

Posted on Jul 17 2015 by

Amazon Prime Day was a huge success for Amazon and the retail industry overall. Check out our post sale event analysis.

Labor Day ecommerce: Are you ready?

Posted on Jul 14 2015 by

Search and email trends from our most recent Holiday Hot Sheet. Check out these Labor Day ecommerce insights to help you reach your fellow Americans!

The key to telling an engaging brand story

Posted on Jul 07 2015 by

Leveraging high-definition consumer profiles to develop personalized content and messaging and tell an engaging brand story.