Consumer Insights
Early Adopter Millennials make great social advocates
Posted on May 10 2013 by Denice Surjan
We wrapped up The Digital Marketer Webinar Series yesterday, as Heather Dougherty hosted Consumer insights for amping up your campaigns, the third and final installment. Dougherty covered cross-channel consumer behavior, including stats from this consumer insights infographic, and dove into targeting the Early Adopter Millennial segment, including how to connect with them via social media. [...]
Latinos over index in the hair styling product category: Brands make a difference
Posted on May 08 2013 by Felipe Korzenny
Dr. Korzenny uses data from EMS’ Simmons National Hispanic Consumer Study to look at brand the use of hair styling products among Latinos.
Holiday insights for the early bird marketer
Posted on May 01 2013 by Amanda Brief
Key opportunities for marketers to optimize mobile marketing to target eCoupon users during the upcoming holiday season.
The mystery of bleach, brand loyalty and the Latino story
Posted on Apr 23 2013 by Felipe Korzenny
Using data from EMS’ Simmons National Hispanic Consumer Study, Dr. Korzenny looks at brand loyalty of bleach products among Latinos.
Using the Shazam mobile app to engage television audiences
Posted on Apr 22 2013 by John Fetto
Advertisers are increasingly using Shazam to engage their target television audiences, but which programs are best for a Shazam-integrated experience?
They “like” you — they really, really “like” you
Posted on Apr 19 2013 by Pamela Robertson
Did you know that 77 percent of adults on social networking sites have shown support for a product, a service, a company, etc., by becoming a fan, a friend or a follower? When asked why they did so, the number one reason given was to get a discount. In fact, 60 percent of those who [...]
For every hour online Americans spend 16 minutes on social networks
Posted on Apr 18 2013 by Matt Tatham
If the time spent on the Internet for personal computers was distilled into an hour then 27 percent of it would be spent on social networking and forums across the United States, United Kingdom and Australia. In the U.S., 16 minutes out of every hour online is spent on social networking and forums, nine minutes [...]
Smartphone users flock to mobile IM/chat apps
Posted on Apr 09 2013 by John Fetto
The mobile IM and chat app category is heating up. According to Simmons ConnectSM, 23% of adult smartphone users today access that type of app.
Married couples with children still retain their buying clout
Posted on Mar 25 2013 by Bill Schneider
Despite dramatic shifts in living arrangements of US consumers, married couples raising families remain a force for marketers to target and understand.
Millennials — an interesting and influential demographic
Posted on Mar 05 2013 by Diana Illiano
The generation of 18- to 34-year-olds known as millennials is an increasingly influential group that impacts many aspects of the American lifestyle, including fashion, technology, entertainment and beyond.
Every marketer’s must-have report
The 2013 Digital Marketer Report contains trend information, predictive benchmark data and analytical insight needed to maximize digital marketing opportunities and return on investment.
