Consumer insights

Three steps for becoming a better brand storyteller [VIDEO]

Posted on Jun 18 2015 by

Learn how marketers can be better brand storytellers and create meaningful and personalized connections consumers demand.

Fourth of July insights that’ll make you say “oooh, ahh!”

Posted on Jun 15 2015 by

Search and email trends from our most recent Holiday Hot Sheet. Check out these Fourth of July insights to help you reach your fellow Americans!

Four strategies to make the holiday season shine brighter [infographic]

Posted on Jun 12 2015 by

A holiday planning infographic with actionable insights for marketers including: mobile shopping, deal-seeking and more.

Blazing new trails in measurement science

Posted on Jun 11 2015 by

Initiatives from Experian Marketing Services ensure high quality measurement science drives deeper, actionable consumer understanding.

No more words: The rise of animated GIFs

Posted on Jun 04 2015 by

Facebook just announced they will support animated GIFs creating major opportunities for marketers.

Boost performance through competitive benchmarking

Posted on May 27 2015 by

Competitive benchmarking provides insight into what a competitor is doing, what works and what doesn’t.

Consumers shift their focus from mom to Father’s Day gift ideas

Posted on May 19 2015 by

Father’s Day gift-related searches appear now that Mother’s Day has come and gone. Here’s a look at what their searching for.

E-commerce traffic: evaluating your success channels

Posted on Apr 29 2015 by

Email and social media sites are already major drivers of website traffic to retail sites, and they’re getting even bigger.

Memorial Day marketing tips for a successful start to summer

Posted on Apr 23 2015 by

Get insights on Memorial Day marketing the latest from our ongoing series focusing on consumer and marketing trends around major holidays throughout the year.

The Internet of Things: become part of the movement [VIDEO]

Posted on Apr 20 2015 by

Learn how marketers can become part of the Internet of Things movement by leveraging smart devices to create more engaging brand experiences.