Consumer insights

Four tips for marketers courting LGBT consumers [VIDEO]

Posted on Jul 27 2015 by

Watch this short video for key insights about LGBT consumers and tips to enable more engaging campaigns that will resonate with this sought-after group.

Amazon Prime Day: a huge success

Posted on Jul 17 2015 by

Amazon Prime Day was a huge success for Amazon and the retail industry overall. Check out our post sale event analysis.

Labor Day ecommerce: Are you ready?

Posted on Jul 14 2015 by

Search and email trends from our most recent Holiday Hot Sheet. Check out these Labor Day ecommerce insights to help you reach your fellow Americans!

The key to telling an engaging brand story

Posted on Jul 07 2015 by

Leveraging high-definition consumer profiles to develop personalized content and messaging and tell an engaging brand story.

Three steps for becoming a better brand storyteller [VIDEO]

Posted on Jun 18 2015 by

Learn how marketers can be better brand storytellers and create meaningful and personalized connections consumers demand.

Fourth of July insights that’ll make you say “oooh, ahh!”

Posted on Jun 15 2015 by

Search and email trends from our most recent Holiday Hot Sheet. Check out these Fourth of July insights to help you reach your fellow Americans!

Four strategies to make the holiday season shine brighter [infographic]

Posted on Jun 12 2015 by

A holiday planning infographic with actionable insights for marketers including: mobile shopping, deal-seeking and more.

Blazing new trails in measurement science

Posted on Jun 11 2015 by

Initiatives from Experian Marketing Services ensure high quality measurement science drives deeper, actionable consumer understanding.

No more words: The rise of animated GIFs

Posted on Jun 04 2015 by

Facebook just announced they will support animated GIFs creating major opportunities for marketers.

Boost performance through competitive benchmarking

Posted on May 27 2015 by

Competitive benchmarking provides insight into what a competitor is doing, what works and what doesn’t.