Consumer Insights
LGBT 101: What marketers need to know about gay consumers
Posted on Jun 17 2013 by John Fetto
Insights from the 2013 LGBT Consumer Report show that the LGBT consumer is younger and has higher per capita discretionary spend.
Father’s Day ‘gift guides’ a best practice for retail websites
Posted on Jun 14 2013 by Katie Oakes
Convenience, personalization and “gift-giving guides” are common factors in this year’s top websites for Father’s Day gifts, according to Experian Marketing Services’ Hitwise.
Three tips to finding the right affiliate marketing partners
Posted on Jun 14 2013 by Lauren Rice
While effective affiliate marketing relies on two groups, the publishers (affiliates) who display advertisements online and the advertisers (merchants) who aim to increase sales for their online shop, incorporating insights from Experian Marketing Services’ Hitwise can strengthen affiliate programs.
On-the-go moms need on-the-go marketing this Back to School season
Posted on Jun 11 2013 by Katie Oakes
To prepare for the Back to School season, marketers need to find out how to connect with kids, and more importantly, their mothers. The moms of school-aged children (ages 6-17) are busier than ever, and want marketers to meet them where they are—online and on the go. Experian Marketing Services surveyed moms from across the [...]
It’s graduation season and business is booming!
Posted on Jun 07 2013 by Ellen Potapov
Americans are expected to spend $4.6 billion on graduations this year1 and with graduations of all types occurring now or just around the corner, we wanted to take a look at search traffic around this important milestone. Specifically, we looked at what consumers are searching for and then dug deeper to understand which websites were [...]
Delivering A+ campaigns this back-to-school season
Posted on Jun 07 2013 by Pamela Robertson
The Back-to-School season is hot time for retailers. Experian Marketing Services’ recent webinar covers how consumers behave during Back-to-School season and how marketers can effectively target and engage them during this lucrative period.
Americans spend 58 minutes a day on their smartphones
Posted on May 28 2013 by John Fetto
New data from Experian Marketing Services’ Simmons® ConnectSM mobile and digital panel sheds light on the way smartphone users spend time using their phone, with the average adult clocking 58 minutes daily on their device. On average, smartphone owners devote 26% of the time they spend on their phone talking and another 20% texting. Social [...]
Early Adopter Millennials make great social advocates
Posted on May 10 2013 by Denice Surjan
We wrapped up The Digital Marketer Webinar Series yesterday, as Heather Dougherty hosted Consumer insights for amping up your campaigns, the third and final installment. Dougherty covered cross-channel consumer behavior, including stats from this consumer insights infographic, and dove into targeting the Early Adopter Millennial segment, including how to connect with them via social media. [...]
Latinos over index in the hair styling product category: Brands make a difference
Posted on May 08 2013 by Felipe Korzenny
Dr. Korzenny uses data from EMS’ Simmons National Hispanic Consumer Study to look at brand the use of hair styling products among Latinos.
Every marketer’s must-have report
The 2013 Digital Marketer Report contains trend information, predictive benchmark data and analytical insight needed to maximize digital marketing opportunities and return on investment.
