Consumer Insights
Christmas Day 2012 retail visits increase 27% compared to 2011
Posted on Dec 27 2012 by Matt Tatham
With the busy holiday marketing season in full swing, Experian Marketing Services has released its online retail round-up for the week ending Dec. 22.
CNBC “Squawk on the Street” features Experian Marketing insights & data
Posted on Dec 26 2012 by Scott Anderson
Bill Tancer joined CNBC’s “Squawk on the Street” the day after Christmas to share insights and data regarding the rise of online shopping this holiday season.
Facebook was the top search term in 2012 for fourth straight year
Posted on Dec 20 2012 by Matt Tatham
Experian Marketing Services analyzed the top 1,000 search terms from Hitwise data for 2012 , and Facebook was the top-searched term overall in the US. This is the fourth year that the social networking Website has been the top search term overall, accounting for 4.13 percent of all searches, a 33 percent increase from 2011. [...]
Online retail visits increase 8% year over year week of Dec 9 – 15
Posted on Dec 18 2012 by Matt Tatham
With the busy holiday marketing season in full swing, Experian Marketing Services has released its online retail round-up for the week ending Dec. 15.
Online retail visits increase 5% year over year week of Dec 2 – 8
Posted on Dec 14 2012 by Matt Tatham
With the busy holiday marketing season in full swing, Experian Marketing Services has released its online retail round-up for the week ending Dec. 8.
Young adults: Texting is just as meaningful as a phone call
Posted on Dec 03 2012 by John Fetto
Twenty years ago this week, the first mobile text message, or SMS, was sent by British engineer Neil Papworth. Today, Americans are texting more than ever and among young adults, many of whom were not yet born when the first message was sent, texting is almost as common a mobile activity as talking. And why [...]
Bill Tancer talks consumer confidence and holiday shopping on Bloomberg TV
Posted on Nov 30 2012 by Denice Surjan
Bill Tancer, head of global research at Experian Marketing Services, talks with Bloomberg’s Erik Schatzker and Sara Eisen about the holiday marketing season – featured on Bloomberg Television’s “Market Makers” show. Highlights include: Details on consumer confidence going into this holiday season, and how marketers can leverage multi-channel marketing to better reach consumers Insights on [...]
Cyber Monday online retail traffic increased 11% in 2012
Posted on Nov 28 2012 by Matt Tatham
Continuing the strong holiday push from this past holiday weekend online traffic on Cyber Monday increased 11% in 2012 versus 2011 as the top 500 retail sites received more than 206.8 million total US visits. So far this past Holiday week of online traffic from Thanksgiving Day to Cyber Monday to retail sites is up [...]
Black Friday online retail traffic increased 7% in 2012
Posted on Nov 25 2012 by Matt Tatham
Black Friday online traffic increased 7% in 2012 versus 2011 as the top 500 retail sites received more than 193.8 million total US visits. So far this Holiday week of online traffic to the top retail sites is up 10% on average. Online retail traffic was up 1% on Black Friday compared to Thanksgiving Day [...]
Thanksgiving Day online retail traffic increased 6% in 2012
Posted on Nov 24 2012 by Matt Tatham
Thanksgiving Day online traffic increased 6% in 2012 versus 2011 as the top 500 retail sites received more than 192.5 million total US visits. So far this Holiday week of online traffic to the top retail sites is up 11% on average. Retail traffic also increased 43% on Thanksgiving Day 2012 versus the day before. [...]
The gift of holiday data
Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24
