Consumer insights

#HolidayHotSheet – Discounts, coupons, deals, oh my

Posted on Oct 30 2014 by

This week’s hot sheet is all about holiday discounts. We take a look at email offer types, searches for deal-seeking keywords and more!

Quick holiday marketing tips to boost your campaigns

Posted on Oct 28 2014 by

A sneak peek at the hot products and email themes expected this season and quick holiday marketing tips to capitalize on these trends.

#HolidayHotSheet: Mobile shopping behavior, lookbooks, countdowns and more

Posted on Oct 24 2014 by

In this week’s holiday insights, we take a look at email volume trends by industry, social and mobile shopping behavior, and more!

The importance of data to display advertising

Posted on Oct 21 2014 by

In a digital age where the consumer is more demanding, time pressured and swaps between channels, data is key to building a meaningful relationship.

#HolidayHotSheet – Peak holiday shopping days and hot product trends

Posted on Oct 17 2014 by

See the peak holiday shopping days and when to email, plus an early look at the holiday’s hot products.

#HolidayHotSheet – Preparing for the upcoming winter season

Posted on Oct 10 2014 by

Real-time holiday marketing insights and trends: how consumers are shopping, what they are searching for and how holiday campaigns can be optimized to maximize rewards for both consumers and brands.

Ask the analyst: Are consumers really cutting the cord?

Posted on Oct 08 2014 by

John Fetto answers frequently asked questions about the TV watching habits of consumers based on from our Cross-Device Video Analysis.

Apple Pay grants iPhone owners’ wish

Posted on Sep 09 2014 by

Today’s announcement from Cupertino, CA on the launch of Apple Pay, a mobile payment option that combines near-field communication (NFC) with Apple’s new Secure Element chip in both the iPhone 6 and Apple Watch, is a wish come true for many Apple fan-boys and girls.

The cold hard facts of the ALS #IceBucketChallenge

Posted on Sep 03 2014 by

The ALS Ice Bucket Challenge got a lot of buzz this summer. Here is a snapshot of the online trends in search and traffic.

Back-to-school trends marketers must know

Posted on Aug 21 2014 by

As kids are packing their new backpacks and heading back to school, search trends and online behavior give insights about the things students (and their parents) care about this year.