Consumer Insight
10 Consumer Facts about Facebook
Posted on May 17 2012 by John Fetto
Facebook has become a cultural phenomenon over the years and an object of affection for marketers to connect with its users. Experian Simmons has put together 10 consumer behavioral stats based on their National Consumer Study and New Media Study about the social networking site leading up to its Friday IPO launch: 39% of Facebook [...]
Reduce the static in your campaign measurement efforts
Posted on May 17 2012 by Matt Tipperreiter
The path to purchase is non-linear. You have probably heard assertions that the marketing funnel is dead. At the very least, it’s infinitely complex. Customers are crossing channels and making purchases in places they weren’t originally promoted to. And the limited ways in which they identify themselves is a real challenge to marketers.
Young couples are a strong target for everything from travel to electronics
Posted on May 16 2012 by Pamela Robertson
The Fast Track Couples Mosaic® USA segment embodies one of four major demographic shifts and sociological trends that have come about due to dramatic changes in American life over the last five years.
M-commerce: mobile phones are quickly becoming an indispensable shopping tool
Posted on May 01 2012 by John Fetto
A majority of smartphone owners now access the Internet from their phone. If you’re like the 17% of cell phone owners today and 28% of smartphone owners, you also watch videos on your phone. This video highlights some of the mobile trends we’ve been spotting.
Are you empowering meaningful connections with customers?
Posted on Apr 25 2012 by Denice Surjan
Today’s marketers need to shift focus from a technology or channel to a deeper understanding of the customer, including how they live and consume information, in order to empower meaningful connections and actively engage them.
Reaching “Fast Track Couples” – They are Connected and They Spend
Posted on Apr 23 2012 by Pamela Robertson
A Mosaic® USA segment called Fast Track Couples consists of young couples and families already on the road to upward mobility. Although 90% are under the age of 35, most are married, work at good jobs and own their homes.
Springtime in America? The greening of environmental attitudes
Posted on Apr 17 2012 by John Fetto
On April 22nd, Americans and many of their terrestrial counterparts in countries around the world will celebrate Earth Day, a tradition that was started in the United States by Wisconsin Senator Gaylord Nelson in 1970. Much has changed on the planet since the first Earth Day, and even in recent years attitudes continue to evolve [...]
2012 Digital Marketer: Meet the New American Consumer
Posted on Apr 17 2012 by Pamela Robertson
Our recently released 2012 Digital Marketer: Benchmark and Trend Report has been generating strong interest with both marketers and members of the media. We’ve had some cool coverage on sites like CNN.com, Mashable and The Huffington Post. We hope you’ll join our webinar this Thursday at 1:00 p.m. EST to hear what every digital marketer [...]
Dramatic shifts in American life leads to new consumer segmentation trends
Posted on Apr 10 2012 by Pamela Robertson
Watch as Rick Erwin, President of the Data and Analytics Division of Experian Marketing Services, provides details about the Boomers and Boomerang consumer segment.
Now available: critical insights and trends every marketer needs to know.
Posted on Apr 04 2012 by Pamela Robertson
Download the 2012 Digital Marketer today if you’d like to see late-breaking trends and marketing insights on mobile, display, social, email, cross-channel linkage, consumer behaviors and lifestyle changes and so much more.
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