Consumer insights

There’s no place like a smart home this holiday

Posted on Nov 25 2014 by

The rapidly growing trend in devices that connect to the Internet beyond smartphones, tablets and computers, known as the “Internet of Things,” manifested itself during the 2013 holiday season through the popularity of connected fitness trackers like the Fitbit and the Jawbone Up. This year, it’s likely that a collection of smart home devices, such […]

The Internet of Things is heading mainstream this holiday season

Posted on Nov 13 2014 by

Searches for smart devices and everyday smart objects are on the rise. Learn who’s behind the growing interest in the Internet of Things this holiday.

#HolidayHotSheet: How consumers and marketers are using mobile this holiday season

Posted on Nov 07 2014 by

Each week, we will provide you with real time insights and trends for the 2014 holiday season: how consumers are shopping, what they are searching for and how marketing campaigns can be optimized to maximize rewards for both consumers and brands. Sign up to receive the weekly #HolidayHotSheet in your inbox and stay tuned to the […]

#HolidayHotSheet – Discounts, coupons, deals, oh my

Posted on Oct 30 2014 by

This week’s hot sheet is all about holiday discounts. We take a look at email offer types, searches for deal-seeking keywords and more!

Quick holiday marketing tips to boost your campaigns

Posted on Oct 28 2014 by

A sneak peek at the hot products and email themes expected this season and quick holiday marketing tips to capitalize on these trends.

#HolidayHotSheet: Mobile shopping behavior, lookbooks, countdowns and more

Posted on Oct 24 2014 by

In this week’s holiday insights, we take a look at email volume trends by industry, social and mobile shopping behavior, and more!

The importance of data to display advertising

Posted on Oct 21 2014 by

In a digital age where the consumer is more demanding, time pressured and swaps between channels, data is key to building a meaningful relationship.

#HolidayHotSheet – Peak holiday shopping days and hot product trends

Posted on Oct 17 2014 by

See the peak holiday shopping days and when to email, plus an early look at the holiday’s hot products.

#HolidayHotSheet – Preparing for the upcoming winter season

Posted on Oct 10 2014 by

Real-time holiday marketing insights and trends: how consumers are shopping, what they are searching for and how holiday campaigns can be optimized to maximize rewards for both consumers and brands.

Ask the analyst: Are consumers really cutting the cord?

Posted on Oct 08 2014 by

John Fetto answers frequently asked questions about the TV watching habits of consumers based on from our Cross-Device Video Analysis.