Mindy Pankoke

Mindy Pankoke is a Product Manager for Experian Marketing Services and manages multiple consumer data products from cradle to grave. Mindy also develops thought leadership articles to promote intelligent use of consumer data in the industry, including how marketers are using “Data for Good.” Mindy joined Experian with multiple experiences across industries including Healthcare research and Education. Both inside and outside of Experian Marketing Services, Mindy thrives on learning new things. She takes advantage of any opportunity to explore new places and discover new interests. Follow Mindy on Twitter at @MindyPankoke.

All posts by Mindy Pankoke

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Win back-to-school season by understanding how parents...

As summer ends, children and teenagers across the country relax and soak up the last rays of sunshine before the school year begins. For parents, it’s an entirely different story – it’s back-to-school season. That means weekends spent searching for the best deals on back-to-school items, including clothes, electronics...

Read More Win back-to-school season by understanding how parents engage with social media
Need to reach the summertime traveler? Tap into social...

Whether people are planning on sleeping under the stars by the campfire, relaxing on the California beaches or backpacking through the European countryside, chances are they’re doing a ton of research for their next vacation. That means finding package deals, cheap airfare, hotel reviews and popular local activities, among...

Read More Need to reach the summertime traveler? Tap into social media data
A data-driven driven approach to win back lost custome...

Marketers need to examine their current re-engagement strategy to win back lost...

Read More A data-driven driven approach to win back lost customers
College-age consumers: Three spending habits of today’...

College-age consumers have changed their spending habits over the past 5 years. Understand how to engage these emerging...

Read More College-age consumers: Three spending habits of today’s young adults