All posts by Jacob Davis

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Backtesting EmaiLO, our email rating system’s ne...

Learn the latest updates and trade-offs of our email rating system, EmaiLO, for an accurate email...

Read More Backtesting EmaiLO, our email rating system’s newest model
Introducing EmaiLO, a new email marketing rating syste...

Learn about our unique email marketing rating system, EmaiLO, that uses unique open rates, click rates & session rates to predict your next month's......

Read More Introducing EmaiLO, a new email marketing rating system
Data visualization: Show, don’t tell!...

As more data becomes available, it can be harder to distill the important info. Improve your storytelling with better data visualization!...

Read More Data visualization: Show, don’t tell!
How “percent off” deals affected email open rates Than...

Dive into Thanksgiving weekend’s email subject lines and how “percent off” deals affected email open rates...

Read More How “percent off” deals affected email open rates Thanksgiving weekend
Test new email marketing methods and be your own bench...

Numbers without context can be misleading. Marketers need to systematically test new email marketing methods to give numbers...

Read More Test new email marketing methods and be your own benchmark
It’s the economy, stupid: The correlation between emai...

Sometimes surprising factors can have an effect on email performance. In this post, our analyst discovers a fascinating correlation between email and the overall...

Read More It’s the economy, stupid: The correlation between email and the overall economy