About Erin Haselkorn
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Posts by Erin Haselkorn
Data quality must improve for marketing analytics to work
Posted on Jun 13 2013 by Erin Haselkorn
With the cross-channel revolution well underway, marketers are trying to keep up with savvy consumers who make purchasing decisions quickly. To better reach consumers, organizations are working to better understand each individual to provide a more coordinated experience across channels. New Experian QAS research shows that organizations are operating across an average of 3.6 channels. [...]
Does business intelligence work for you?
Posted on May 08 2013 by Erin Haselkorn
Poor data quality can hurt business intelligence efforts putting marketers at a disadvantage when segmenting and messaging to clients.
Prioritize email quality over quantity
Posted on May 02 2013 by Erin Haselkorn
Here are two points marketers need to remember in order to ensure quality over quantity in email address collection.
Poor quality data can hurt cross-channel marketing efforts
Posted on Apr 11 2013 by Erin Haselkorn
Marketers realize that no matter the channel, organizations need to provide a consistent brand message, high level of service and customized offers.
Using intelligence to create relevant messages
Posted on Feb 13 2013 by Erin Haselkorn
To create meaningful interactions, organizations need consumer demographic and behavioral details to better understand individual need.
Tips for shipping holiday packages and cards
Posted on Dec 08 2011 by Erin Haselkorn
‘Tis the season for holiday packages and cards and with that in mind the U.S. Postal Service just released their tips for shipping packages this holiday season. We wanted to share some of those as you prepare for the holiday season. Some shipping basics they included were: Include both ‘to’ and ‘from’ information on packages [...]
Creating a contact data quality strategy that works
Posted on Nov 11 2011 by Erin Haselkorn
Managing contact data quality is challenging. There are many different users who can access CRM systems and many different mediums through which information is being transported.
Clean your email database before the holiday rush
Posted on Oct 11 2011 by Erin Haselkorn
According to Experian CheetahMail, the average email bounce rate is 2.6 percent. With Black Friday and Cyber Monday fast approaching, many marketers are rushing to put together email campaigns to drive consumer spending. While the offers and message are extremely important, they are meaningless if they do not reach the intended consumers.
Loyalty programs need accurate data
Posted on Jun 30 2011 by Erin Haselkorn
Experian Marketing Services found 63 percent of organizations track the lifetme value of each customer. Retailers can ensure data accuracy by using verification tools at the point of capture. Quality data yields better segmentation and intelligence.
Catalogs, catalogs and more catalogs
Posted on Jan 13 2011 by Erin Haselkorn
Two years ago, I moved into an apartment building in the Boston area. I filed my change of address with the post office and changed my address with all necessary parties. I thought my mail was all set, but I kept receiving pieces in the mail that did not belong to me or my husband. [...]
Every marketer’s must-have report
The 2013 Digital Marketer Report contains trend information, predictive benchmark data and analytical insight needed to maximize digital marketing opportunities and return on investment.
