All posts by Erin Haselkorn

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What role does the Chief Data Officer play?...

The CDO is changing the way organizations manage and utilize data. Understand why they are the leaders in data strategy....

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Data is at the heart of meaningful consumer interactio...

Data may not be the most glamorous aspect of marketing but it is at the heart creating meaningful consumer interactions in today’s data-driven w...

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Solving for the data problem: Making information work ...

On average, organizations in the U.S. believe 32 percent of their data is inaccurate. The trouble is that many organizations are investing in data quality....

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Everyone has loyalty campaigns, but few get the data r...

If information is accurate when collected, loyalty programs have a better chance at engaging consumers and actually seeing the benefit that a loyalty program can...

Read More Everyone has loyalty campaigns, but few get the data right
Check your list twice! Improve your email database...

You still have time to improve your email database before the holidays move into full swing....

Read More Check your list twice! Improve your email database
Are you determining the ROI of your data quality solut...

While an increasing number of data quality solutions are being implemented, not all are calculating the return on...

Read More Are you determining the ROI of your data quality solutions?
Where’s Dana? Fix your data and make your marketing mo...

Marketers see major opportunity for a whole new level of consumer engagement and more marketing-influenced revenue sources via...

Read More Where’s Dana? Fix your data and make your marketing more personal
To find insight, marketers need to improve data collec...

Marketers need to work across the business to improve data collection and linkage challenges to better leverage information for consumer insight....

Read More To find insight, marketers need to improve data collection and linkage
Why data is the missing piece of your marketing puzzle...

While marketers are looking to focus on new possibilities around customization and the customer experience, many have problems with gathering needed intelligence from their data assets....

Read More Why data is the missing piece of your marketing puzzle