Erin Haselkorn

As the Analyst and Public Relations Manager for Experian Data Quality, Erin Haselkorn leverages her understanding of data quality to help organizations better understand leading data management strategies and how to create actionable insights. She is the author of numerous data quality research reports, guest blog posts and articles. During her seven years at Experian Data Quality, Erin has helped numerous clients gain a deeper understanding of their customers through data and analytics. Before Experian Data Quality, Erin worked at Granite Telecommunications. Erin holds a bachelor’s degree in communications from the College of Charleston.

All posts by Erin Haselkorn

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What role does the Chief Data Officer play?...

The CDO is changing the way organizations manage and utilize data. Understand why they are the leaders in data strategy....

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Data is at the heart of meaningful consumer interactio...

Data may not be the most glamorous aspect of marketing but it is at the heart creating meaningful consumer interactions in today’s data-driven w...

Read More Data is at the heart of meaningful consumer interactions
Solving for the data problem: Making information work ...

On average, organizations in the U.S. believe 32 percent of their data is inaccurate. The trouble is that many organizations are investing in data quality....

Read More Solving for the data problem: Making information work for your business
Everyone has loyalty campaigns, but few get the data r...

If information is accurate when collected, loyalty programs have a better chance at engaging consumers and actually seeing the benefit that a loyalty program can...

Read More Everyone has loyalty campaigns, but few get the data right
Are you determining the ROI of your data quality solut...

While an increasing number of data quality solutions are being implemented, not all are calculating the return on...

Read More Are you determining the ROI of your data quality solutions?
Where’s Dana? Fix your data and make your marketing mo...

Marketers see major opportunity for a whole new level of consumer engagement and more marketing-influenced revenue sources via...

Read More Where’s Dana? Fix your data and make your marketing more personal
Build a data foundation for personalization...

As personalization becomes more popular, it is important for marketers to ensure that they have a foundation of accurate and accessible data to support new initiatives....

Read More Build a data foundation for personalization
Intelligently leverage third-party insight for meaning...

Many marketers are looking to leverage third party data, but are they modeling it at the right time for the desired action....

Read More Intelligently leverage third-party insight for meaningful interactions
Marketers are beginning to glean ROI from new analytic...

With the explosion of big data initiatives, marketers need to make sure they are utilizing data management best practices....

Read More Marketers are beginning to glean ROI from new analytics initiatives