About Erin Haselkorn
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Posts by Erin Haselkorn
Creating a contact data quality strategy that works
Posted on Nov 11 2011 by Erin Haselkorn
Managing contact data quality is challenging. There are many different users who can access CRM systems and many different mediums through which information is being transported.
Clean your email database before the holiday rush
Posted on Oct 11 2011 by Erin Haselkorn
According to Experian CheetahMail, the average email bounce rate is 2.6 percent. With Black Friday and Cyber Monday fast approaching, many marketers are rushing to put together email campaigns to drive consumer spending. While the offers and message are extremely important, they are meaningless if they do not reach the intended consumers.
Loyalty programs need accurate data
Posted on Jun 30 2011 by Erin Haselkorn
Experian Marketing Services found 63 percent of organizations track the lifetme value of each customer. Retailers can ensure data accuracy by using verification tools at the point of capture. Quality data yields better segmentation and intelligence.
The gift of holiday data
Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24
