About Erin Haselkorn

Website: http://www.experian.com/blogs/marketing-forward

Profile: As the Senior Public Relations and Marketing Specialist for Experian Data Quality, Erin Haselkorn leverages her understanding of data quality to help marketers better connect with customers and prospects. She is the author of numerous data quality research reports and is a contributor to the Digital Marketer Benchmark Report produced annually by Experian Marketing Services. During her five years at Experian Data Quality, Erin has managed multiple thought leadership campaigns that have empowered marketers to gain a deeper understanding of their customers through data and analytics. Before Experian Marketing Services, Erin worked at Granite Telecommunications. Erin holds a bachelor’s degree in communications from the College of Charleston. Find Erin on Google+

Posts by Erin Haselkorn

Solving for the data problem: Making information work for your business

Posted on Feb 03 2015 by

On average, organizations in the U.S. believe 32 percent of their data is inaccurate. The trouble is that many organizations are investing in data quality.

Everyone has loyalty campaigns, but few get the data right

Posted on Nov 19 2014 by

If information is accurate when collected, loyalty programs have a better chance at engaging consumers and actually seeing the benefit that a loyalty program can provide.

Check your list twice! Improve your email database

Posted on Nov 03 2014 by

You still have time to improve your email database before the holidays move into full swing.

Are you determining the ROI of your data quality solutions?

Posted on Oct 16 2014 by

While an increasing number of data quality solutions are being implemented, not all are calculating the return on investment.

Where’s Dana? Fix your data and make your marketing more personal

Posted on Oct 10 2014 by

Marketers see major opportunity for a whole new level of consumer engagement and more marketing-influenced revenue sources via personalization.

To find insight, marketers need to improve data collection and linkage

Posted on Aug 26 2014 by

Marketers need to work across the business to improve data collection and linkage challenges to better leverage information for consumer insight.

Why data is the missing piece of your marketing puzzle

Posted on Aug 18 2014 by

While marketers are looking to focus on new possibilities around customization and the customer experience, many have problems with gathering needed intelligence from their data assets.

Build a data foundation for personalization

Posted on Jul 21 2014 by

As personalization becomes more popular, it is important for marketers to ensure that they have a foundation of accurate and accessible data to support new initiatives.

The biggest data quality challenges

Posted on Jun 10 2014 by

Strategic initiatives are dependent on data for customer insight, but poor data quality is hurting marketers.

Email deliverability issues hurting consumer interaction

Posted on May 14 2014 by

Considering the importance of email, marketers need to be aware of the challenges related to collecting and maintaining email addresses to ensure communications reach subscribers.