Highlights from the 2014 Hispanic Market Overview presented by López Negrete Communications focused on Hispanic consumers’ adoption and use of smartphones....
Initiatives from Experian Marketing Services ensure high quality measurement science drives deeper, actionable consumer...
Insights from the 2013 LGBT Consumer Report show that the LGBT consumer is younger and has higher per capita discretionary...
The Latino Influence Project came about because we wanted to prove if Hispanics really are influencing the mainstream or...
Income levels are important to consider when targeting consumers, as is determining the amount of money they have left over for non-essentials after the...
Facebook has become a cultural phenomenon over the years and an object of affection for marketers to connect with its users. Experian Simmons has...
On April 22nd, Americans and many of their terrestrial counterparts in countries around the world will celebrate Earth Day, a tradition that was started...
The most effective way to segment a back-to-school audience is to include basic data elements with a segmentation methodology that recognizes the lifestyle and...
Same-sex marriage is a hot button topic no matter on which side of the issue you stand. But there can be no denying that...