Search Results for: hispanic

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Hispanic consumers: Champions for mobile...

Advertising Age recently released a report on the state of Hispanic marketing in the US featuring consumer insight data from Experian Marketing...

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Hispanics are mobile-dominant. Are your campaigns?...

Highlights from the 2014 Hispanic Market Overview presented by López Negrete Communications focused on Hispanic consumers’ adoption and use of smartphones....

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Holiday hot sheet – Get to know Hispanic consumers...

Hispanic consumers this holiday can mean the difference between a good season and a great...

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Hispanic attitudes and behaviors by socioeconomic leve...

Using data from the Simmons National Hispanic Consumer Study we explore socioeconomic level as it relates to attitudes and behaviors of US...

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Hispanic home buyers turning to search...

A recent article called “Hispanic Home Buyers Becoming a Force in Real Estate”, highlighted an increase in Hispanic/Latino first time home buyers, which made up 11 percent of all first-time home buyers in 2010, an increase of 38% percent over the previous yea...

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Targeting Emails to the Hispanic Segment...

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Hispanic Women Start Diet Season Early...

It is to be expected that most diets go out the window around the holiday season. But there comes a point when many of us need to tighten the belt (literally) again. And that is where differences arise. Weekly data from Experian Simmons DataStreamSM show that the percent of...

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Hispanics More Optimistic About Financial Situation...

Before the beginning of the “Great Recession” in October 2008, Hispanic Americans were more confident than non-Hispanic consumers that they would be better off financially in 12 months than they are today. While Hispanic consumers’ financial optimism was challenged during the last year and a half—at times declining to...

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Blazing new trails in measurement science...

Initiatives from Experian Marketing Services ensure high quality measurement science drives deeper, actionable consumer...

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