Search results for ‘ hispanic ’ - 21 hit
Latinos over index in the hair styling product category: Brands make a difference
Posted on May 08 2013 by Felipe Korzenny
Dr. Korzenny uses data from EMS’ Simmons National Hispanic Consumer Study to look at brand the use of hair styling products among Latinos.
The mystery of bleach, brand loyalty and the Latino story
Posted on Apr 23 2013 by Felipe Korzenny
Using data from EMS’ Simmons National Hispanic Consumer Study, Dr. Korzenny looks at brand loyalty of bleach products among Latinos.
Hot off the “press” – the latest digital marketing insights
Posted on Mar 20 2013 by Denice Surjan
The 2013 Digital Marketer Report is here! Get actionable data and insights to shape an integrated customer experience and help you be customer obsessed.
Quantifying Latino influence
Posted on Nov 21 2012 by Holly McGavock
The Latino Influence Project came about because we wanted to prove if Hispanics really are influencing the mainstream or not.
Hispanic attitudes and behaviors by socioeconomic level
Posted on Nov 01 2012 by Felipe Korzenny
Using data from the Simmons National Hispanic Consumer Study we explore socioeconomic level as it relates to attitudes and behaviors of US Hispanics.
A look at household income and discretionary spend of lesbian, gay and heterosexual Americans
Posted on Jul 20 2012 by John Fetto
Income levels are important to consider when targeting consumers, as is determining the amount of money they have left over for non-essentials after the bills are paid.
Marriage and cohabitation insights to help connect with LGBT customers
Posted on Jul 12 2012 by John Fetto
As public attitudes become more open and accepting of LGBT American’s and issues dear to them, marketers, too, are increasingly showing their support of their LGBT customers and looking for trends among this growing and already influential demographic.
Hispanic home buyers turning to search
Posted on Jun 20 2012 by Hitwise Research
A recent article called “Hispanic Home Buyers Becoming a Force in Real Estate”, highlighted an increase in Hispanic/Latino first time home buyers, which made up 11 percent of all first-time home buyers in 2010, an increase of 38% percent over the previous year.
More ABCs of back-to-school marketing campaigns
Posted on Jun 08 2012 by Bill Schneider
In my last blog post, Do Your Homework before Planning a Back-to-School Marketing Strategy, we covered the basics around market opportunity and how to start segmenting the “mom audience.” This time we’re going to dig deeper into the attitudes and behaviors of certain key shopping segments. Data from Experian Simmons demonstrates the effect certain attitudes [...]
10 consumer facts about Facebook
Posted on May 17 2012 by John Fetto
Facebook has become a cultural phenomenon over the years and an object of affection for marketers to connect with its users. Experian Simmons has put together 10 consumer behavioral stats based on their National Consumer Study and New Media Study about the social networking site leading up to its Friday IPO launch: 39% of Facebook [...]
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