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CES 2012: A Preview for Small Business...

Posted on Jan 10 2012 by
Technology enthusiasts from all over the world are descending on Las Vegas this week for the 2012 International Consumer Electronics Show (CES), which kicks off tomorrow. Most consumers will be on the hunt for advancements in products including smart cars, smartphones and high-definition televisions. But small-business owners can also find value at this massive electronics show. For example, there will be advancements in...

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Take a Few Minutes Each Day to Plan for the Future...

Posted on Dec 19 2011 by
Entrepreneurs have to wear many hats when a business is just starting. Many things need to be delegated to others in order for the business to run smoothly and there are a few things that you must do yourself. If you can create a habit of performing these 5 things every day, some for just a few minutes, then you will see your business grow right alongside your dreams: 1. Plan for the future a few minutes each day. Assume...

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How to Launch a Successful Social Media Strategy...

Posted on Nov 11 2011 by
We had an opportunity to talk with Mike Stelzner -- founder of SocialMediaExaminer.com -- about how he created the most popular social media news site in less than a year. This interview is important for any small business owner who wants to learn how to leverage social media to build a brand presence, increase traffic, links, and ultimately drive more business. In this interview, you’ll learn: A dynamic...

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7 Sales Mistakes to Avoid...

Posted on Nov 07 2011 by
If you want to make money through selling, you don’t have to be a great sales person, you just need to avoid these common mistakes: Don’t forget to qualify Before you can sell, you have to find someone to sell to, right? Whether it’s someone coming to you or whether you are finding someone to sell to, the first thing you have to do is qualify your potential customer.  If you forget to do the qualifying step a...

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Small Business Saturday – Part VII...

Posted on Nov 03 2011 by
Build a Small Business Saturday campaign. Make the most of Small Business Saturday by creating a multichannel marketing campaign plan now. Here are some things to consider as you build out your own Small Business Saturday campaign: Create a complete campaign that leverages different ways to communicate with your customers and extend your reach to new prospects. Sequencing your outreach is critical. You want to be relevant,...

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Small Business Saturday – Part VI...

Posted on Nov 01 2011 by
Engage Your Existing Customers With The Ease Of Email Differentiate your marketing for Small Business Saturday and the upcoming holiday season. Understand that as the holiday shopping season goes full throttle, so do the marketing messages that prospects receive. Make your message clear and concise. That means shorter emails, fewer emails and emails that are more effective. As with direct-mail coupons, you can use email...

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Small Business Saturday – Part V...

Posted on Oct 27 2011 by
Create buzz with direct mail. Make sure you generate buzz for your business on Small Business Saturday! For some customers, your holiday ads and direct mail will be their first introduction to your business, so you want to make a good impression and inspire them to buy.   The most effective forms of direct mail include some type of offer. To determine the most effective offer, ask yourself, "What do I want to accomplish...

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Small Business Saturday – Part IV...

Posted on Oct 25 2011 by
Last year, more than 1.2 million consumers participated in Small Business Saturday. It is expected that the event will grow significantly again this year. Now is the time to start building your own momentum.  And, good place to start is with your own customer and prospect list. Use the time leading up to Small Business Saturday to collect customer information through your Website, such as email addresses, product preferences...

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Small Business Saturday – Part III...

Posted on Oct 20 2011 by
This is Part III in our series of posts about how you can better prepare your business for Small Business Saturday - November 26. Take advantage of Small Business Saturday resources Do you need some help making the most of this day? Check out the Small Business Saturday Facebook page  as well as the FAQ page for some useful resources and information. Contact businesses in your area as they may be interested in...

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Preparing for Small Business Saturday – Part II...

Posted on Oct 18 2011 by
Welcome back to our series on getting your business ready for November 26th - Small Business Saturday.  Part II focuses on how you can find new, ideal prospects and create a local following. No matter what kind of business you run, Small Business Saturday and the holiday season offer numerous opportunities to boost your visibility among new customers. So while you may be putting a lot of effort into your newsletter or...

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    This blog is written and managed by the Experian Small Business Marketing business unit. We are dedicated to helping small businesses market smarter using targeted mailing lists, email marketing software, market profile reports, and print and mail services.

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