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Posts by manu.bhardwaj

Direct Marketing – Do’s and Don’ts

Posted on Nov 09 2011 by

Direct Mail marketing is very effective tool that small-medium businesses can leverage to prospect and acquire customers. It is both an art and a science that requires giving a serious thought to every direct marketing campaign and improving it over time by testing and incorporating the learning. And even when you have mastered the above […]

Advantages of Direct Mail Marketing

Posted on Aug 04 2011 by

A business’s success in Direct Mail Marketing depends on the type of the business and how diligently it is done. There are certain businesses that are a great fit, especially the ones that require building a local presence or presence in defined geographies. However, there are certain businesses that are not such a good fit. […]