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Content Marketing – tips to get started today...

Posted on Jan 10 2012 by
 Content marketing is really just using your expertise to create interesting, relevant and compelling content that your customers and prospects will want to read.   Though getting started on creating content can be intimidating.  Here are some things to consider as you get started.  Who are you talking to? It is easy to write a letter to a friend because you know so much about them.  The same applies to your...

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Considering a Daily Deals campaign to find new customers? M...

Posted on Dec 15 2011 by
If you are considering using a Daily Deals campaign to find new customers for your small business, it is important to plan and prepare in advance.  The lure of Daily Deals campaigns is being able to reach prospects who haven't tried your service with an enticing offer that will bring them in your door.  The challenge is then converting those prospects  into profitable, loyal customers.  A Rice University study indicates...

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Can I have your email address please?...

Posted on Nov 22 2011 by
If you plan to use email as a way to communicate with your customers and grow your business, make sure you begin with a plan on how to collect email addresses from your customers.   First make sure you are clear on how you will use the email addresses and the benefit to your customers for providing an email address to you.   I'm happy to give my email address to someone that I want to contact me and where I see a value...

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Ready to get started with email campaigns – don’...

Posted on Sep 27 2011 by
Email is an easy way to reach out and stay in touch with your customers.  But, because it is so easy, some small businesses may be tempted to jump in without a plan.  Here are three key considerations as you create an email strategy for your small business. What is your objective? Do you want to educate your customers?  Do you want inform them? Or are you looking to cross-sell or up-sell them?  Are you measuring...

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Using direct mail to drive higher online sales...

Posted on Aug 09 2011 by
Multi-channel marketing strategies combine marketing channels to increase results. As a small business you may be tempted to put your limited marketing investment into a single-channel marketing campaign such as email only, or search only. However, recent data publised in a study by the US Postal Service and Deliver Magazine entitled  "How Direct Mail Strengthens Online Sales" suggests that you should consider...

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Should you clip coupons from your marketing budget?...

Posted on Jun 21 2011 by
I admit it -  I've used Groupon to get a great deal. Though I will confess that when I purchased my first Groupon to the wine bar at the Ritz Carlton I had to question whether it was socially acceptable to use a coupon at an upscale venue.  I've never been the type to clip coupons.  But for 50% off wine and cheese tasting, even I was willing to try.  The experience was very positive, as was the wine...

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    This blog is written and managed by the Experian Small Business Marketing business unit. We are dedicated to helping small businesses market smarter using targeted mailing lists, email marketing software, market profile reports, and print and mail services.

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