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Shelley Kessler

Shelley Kessler is in her seventh year at Experian Marketing Services. As Manager, Reporting and Analytics, she and her team provide custom executive dashboards and reports. She also produces benchmarks, white papers, and blogs focused on multi-channel trends, as well as seasonal performance analysis reviews, and specific client projects. Prior to joining Experian, she was Senior Marketing Analyst at Starwood Hotels and Resorts, where she provided program analysis, segmentation and recommendations for email and direct marketing campaigns for eight worldwide brands. She received her MBA in Finance from SUNY Binghamton, Masters in Education (Special Education for the Blind) from Boston College, and BA (Psychology) from Rutgers University.Find Shelley on Google+

Valentine’s Day email marketing insights to sweeten your campaigns

Posted on Jan 28 2016 by
Last minute tips to help boost your Valentine’s Day email marketing campaigns.


Email and mobile highlights from this holiday season

Posted on Jan 15 2016 by
Trends and performance findings from our research on promotional email and mobile messages from retail brands.


Holiday email engagement opportunities: Christmas Day and Boxing Day

Posted on Dec 17 2015 by
Marketers look to Christmas Day for additional holiday email engagement opportunities, and don't forget Boxing Day.


Best performing subject line trends to try this holiday

Posted on Nov 25 2015 by
Insights on the subject line trends we’re seeing so far this holiday season.


Email engagement is no exception to mobile rule this holiday

Posted on Nov 10 2015 by
Email engagement via mobile is on the rise this holiday season.


Helpful data to plan your holiday email schedule

Posted on Oct 26 2015 by
Check out the most effective days and times in email last season to help you plan this year's holiday email...


Holiday marketing begins in October

Posted on Oct 01 2015 by
Access the holiday marketing calendar + 3 tips for October to get ready for the holiday season.


Build your mobile list for increased engagement

Posted on Sep 23 2015 by
Mobile messaging yielded 10 times the transaction rate and 3 times the revenue per message of email.


Customer choice drives responses

Posted on Aug 26 2015 by
Sneak peek into the latest email performance benchmarks and see how customer choice affects response rates.


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