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Shelley Kessler

Shelley Kessler is in her seventh year at Experian Marketing Services. As Manager, Reporting and Analytics, she and her team provide custom executive dashboards and reports. She also produces benchmarks, white papers, and blogs focused on multi-channel trends, as well as seasonal performance analysis reviews, and specific client projects. Prior to joining Experian, she was Senior Marketing Analyst at Starwood Hotels and Resorts, where she provided program analysis, segmentation and recommendations for email and direct marketing campaigns for eight worldwide brands. She received her MBA in Finance from SUNY Binghamton, Masters in Education (Special Education for the Blind) from Boston College, and BA (Psychology) from Rutgers University.Find Shelley on Google+

Email engagement is no exception to mobile rule this

Posted on Nov 10 2015 by
Email engagement via mobile is on the rise this holiday season.


Helpful data to plan your holiday email schedule

Posted on Oct 26 2015 by
Check out the most effective days and times in email last season to help you plan this year's holiday email...


Holiday marketing begins in October

Posted on Oct 01 2015 by
Access the holiday marketing calendar + 3 tips for October to get ready for the holiday season.


Build your mobile list for increased engagement

Posted on Sep 23 2015 by
Mobile messaging yielded 10 times the transaction rate and 3 times the revenue per message of email.


Customer choice drives responses

Posted on Aug 26 2015 by
Sneak peek into the latest email performance benchmarks and see how customer choice affects response rates.


Marketers take note: back-to-school season is upon us

Posted on Jul 09 2015 by
An analysis on last year’s back-to-school season mailings to help you get straight A’s on this year’s campaigns.


Email reactivation series … we want you back!

Posted on Jun 23 2015 by
Win back inactive subscribers with a strategic reactivation series. A recent study shows that sending a second mailing can boost opens, clicks and revenue by over 50 percent.


An extra week to show your Father’s Day promotions

Posted on May 14 2015 by
While consumers start to scour the internet for Father’s Day promotions as early as Mother’s Day, the majority will still be last-minute shoppers.


Holiday hot sheet – Biggest winners of the 2013

Posted on Jan 10 2014 by
The 2013 holiday season has officially ended and we’ve compiled a recap to help you understand what worked, what didn’t and how you can improve your holiday campaigns for 2014.


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