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At Cannes Lions 2026, we spoke with leaders from DeepIntent, IQVIA Digital, Klick Health, and PulsePoint on what it takes to move patients from awareness to care.
Before agentic AI automates media buying, data must be trustworthy, identity accurate, measurement independent, and goals clear.
Experian's AI enhanced modeling enables marketers to find high-potential consumers standard signals miss, with a 10% average model lift.