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Shelley Kessler

Shelley Kessler is in her seventh year at Experian Marketing Services. As Manager, Reporting and Analytics, she and her team provide custom executive dashboards and reports. She also produces benchmarks, white papers, and blogs focused on multi-channel trends, as well as seasonal performance analysis reviews, and specific client projects. Prior to joining Experian, she was Senior Marketing Analyst at Starwood Hotels and Resorts, where she provided program analysis, segmentation and recommendations for email and direct marketing campaigns for eight worldwide brands. She received her MBA in Finance from SUNY Binghamton, Masters in Education (Special Education for the Blind) from Boston College, and BA (Psychology) from Rutgers University.Find Shelley on Google+

Latest email marketing benchmarks: 3 takeaways...

Posted on Mar 01 2016 by
Email marketers must keep an eye on email marketing benchmarks...

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Testing the best time to email, based on benchmarks...

Posted on Feb 17 2016 by
The new Q4 2015 Email Benchmark Report covers the best...

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Valentine’s Day email marketing insights to sweeten your c...

Posted on Jan 28 2016 by
Last minute tips to help boost your Valentine’s Day email...

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Email and mobile highlights from this holiday season...

Posted on Jan 15 2016 by
Trends and performance findings from our research on promotional email...

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Holiday email engagement opportunities: Christmas Day and Bo...

Posted on Dec 17 2015 by
Marketers look to Christmas Day for additional holiday email engagement...

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Best performing subject line trends to try this holiday...

Posted on Nov 25 2015 by
Insights on the subject line trends we’re seeing so far...

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Email engagement is no exception to mobile rule this holiday...

Posted on Nov 10 2015 by
Email engagement via mobile is on the rise this holiday...

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Helpful data to plan your holiday email schedule...

Posted on Oct 26 2015 by
Check out the most effective days and times in email...

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Holiday marketing begins in October...

Posted on Oct 01 2015 by
Access the holiday marketing calendar + 3 tips for October...

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