About Shelley Kessler

Website: http://www.experian.com/cheetahmail

Profile: Shelley Kessler is in her fifth year at Experian Marketing Services. As Lead Email Marketing Analyst, she reports on multi-channel trends through benchmarks, white papers, blogs, and seasonal performance analysis reviews, and consults on specific client projects. Prior to joining Experian, she was Senior Marketing Analyst at Starwood Hotels and Resorts, where she provided program analysis, segmentation and recommendations for email and direct marketing campaigns for eight worldwide brands. She received her MBA in Finance from SUNY Binghamton, Masters in Education (Special Education for the Blind) from Boston College, and BA (Psychology) from Rutgers University.Find Shelley on Google+

Posts by Shelley Kessler

Holiday hot sheet – Biggest winners of the 2013 holiday season

Posted on Jan 10 2014 by

The 2013 holiday season has officially ended and we’ve compiled a recap to help you understand what worked, what didn’t and how you can improve your holiday campaigns for 2014.

Holiday hot sheet – Win customers after the holiday season

Posted on Dec 20 2013 by

As this holiday season heads into its last two weeks, it’s time to plan for Christmas day and post-holiday campaigns.

Holiday hot sheet – Top shopping days of the season

Posted on Dec 13 2013 by

Year-over-year email revenue is up 12% for peak shopping days.

Weekend mailings lead to higher opens, transactions and revenue

Posted on Dec 10 2013 by

Each holiday season we are asked whether or not it is worthwhile to send email on weekends. Here’s what our analysis shows.

Holiday Hot Sheet – Peak Week wrap up

Posted on Dec 06 2013 by

Email and search data and insights from peak shopping days so far this holiday season, including Thanksgiving Day, Black Friday and Cyber Monday.

Holiday hot sheet – Master the art of personalization

Posted on Nov 22 2013 by

Research shows that the ‘personal’ touch is increasing email open rates and online searches this season.

Holiday hot sheet – Tips to improve holiday subject lines

Posted on Nov 15 2013 by

Emails mentioning coupons or free gifts in the subject line have the highest transaction rates so far this season.

Holiday hot sheet – The battle of desktop vs. mobile

Posted on Nov 07 2013 by

Smartphones are increasingly becoming indispensable shopping tools. Marketers need to understand how customers use them in order to properly navigate the sea changes ahead.

Holiday hot sheet – Whose deal is it anyway?

Posted on Oct 31 2013 by

So far, online searches for coupons, discounts and deals are lower than 2012, but they are expected to rise as we near the peak holiday shopping season.

Holiday hot sheet – Friends-and-family emails

Posted on Oct 24 2013 by

Friends-and-family emails address the subscriber’s desire to belong to a special group. By encouraging subscribers to share these offers with their own ‘friends-and-family’, they help create brand ambassadors as well as repeat customers.