About Shelley Kessler

Website: http://www.experian.com/cheetahmail

Profile: Shelley Kessler is in her fifth year at Experian Marketing Services. As Lead Email Marketing Analyst, she reports on multi-channel trends through benchmarks, white papers, blogs, and seasonal performance analysis reviews, and consults on specific client projects. Prior to joining Experian, she was Senior Marketing Analyst at Starwood Hotels and Resorts, where she provided program analysis, segmentation and recommendations for email and direct marketing campaigns for eight worldwide brands. She received her MBA in Finance from SUNY Binghamton, Masters in Education (Special Education for the Blind) from Boston College, and BA (Psychology) from Rutgers University.Find Shelley on Google+



Posts by Shelley Kessler

Customer choice drives responses, and other email performance benchmarks

Posted on Aug 26 2015 by

Gain a sneak peek into the email performance benchmarks outlined in our latest quarterly benchmark report. Also see how customer choice affects response rates.

Marketers take note: back-to-school season is upon us

Posted on Jul 09 2015 by

An analysis on last year’s back-to-school season mailings to help you get straight A’s on this year’s campaigns.

Email reactivation series … we want you back!

Posted on Jun 23 2015 by

Win back inactive subscribers with a strategic reactivation series. A recent study shows that sending a second mailing can boost opens, clicks and revenue by over 50 percent.

An extra week to show your Father’s Day promotions some “love”

Posted on May 14 2015 by

While consumers start to scour the internet for Father’s Day promotions as early as Mother’s Day, the majority will still be last-minute shoppers.

Holiday hot sheet – Biggest winners of the 2013 holiday season

Posted on Jan 10 2014 by

The 2013 holiday season has officially ended and we’ve compiled a recap to help you understand what worked, what didn’t and how you can improve your holiday campaigns for 2014.

Holiday hot sheet – Win customers after the holiday season

Posted on Dec 20 2013 by

As this holiday season heads into its last two weeks, it’s time to plan for Christmas day and post-holiday campaigns.

Holiday hot sheet – Top shopping days of the season

Posted on Dec 13 2013 by

Year-over-year email revenue is up 12% for peak shopping days.

Weekend mailings lead to higher opens, transactions and revenue

Posted on Dec 10 2013 by

Each holiday season we are asked whether or not it is worthwhile to send email on weekends. Here’s what our analysis shows.

Holiday Hot Sheet – Peak Week wrap up

Posted on Dec 06 2013 by

Email and search data and insights from peak shopping days so far this holiday season, including Thanksgiving Day, Black Friday and Cyber Monday.

Holiday hot sheet – Master the art of personalization

Posted on Nov 22 2013 by

Research shows that the ‘personal’ touch is increasing email open rates and online searches this season.