About Shelley Kessler
Website: http://www.experian.com/cheetahmail
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Posts by Shelley Kessler
Hot holiday trends: week of December 9th – 15th
Posted on Dec 21 2012 by Shelley Kessler
Experian Marketing Services releases holiday marketing trends for week of
December 9th for email marketing and search intelligence
Hot holiday trends: week of December 2nd – December 8th
Posted on Dec 13 2012 by Shelley Kessler
Experian Marketing Services has released its holiday insights for the week of December 2nd, 2012.
Hot holiday trends: week of November 25th – December 1st
Posted on Dec 06 2012 by Shelley Kessler
Experian Marketing Services has released its holiday insights for the week of November 25th, 2012. Take a look at the key findings.
Hot holiday trends: week of November 18th – November 24th
Posted on Nov 29 2012 by Shelley Kessler
Experian Marketing Services has released its holiday insights for the week of November 18th, 2012 This week’s key findings: Mailers started earlier, with the Monday (11/19) before Thanksgiving having the largest percentage increase (20.6%) in volume. Black Friday, Sunday 11/25, and Cyber Monday all had double digit increases in volume over last year. Forty-five percent [...]
A spotlight on brand loyalty: Understanding brand loyalists and how to effectively market to them
Posted on Nov 28 2012 by Shelley Kessler
In today’s digital world, with instant comparisons between brands available at your fingertips, it is particularly important to cultivate and reward ‘loyal’ customers. Whether the program is based on points, miles, gift cards, credit cards, stamps or coupons, the goal of a loyalty program is to keep the best customers committed to the brand. Customer [...]
Hot holiday trends: week of November 4th – November 10th
Posted on Nov 15 2012 by Shelley Kessler
Experian Marketing Services has released its holiday insights for the week of October 28th, 2012. Take a look at the key findings.
Getting ready for Valentine’s Day email promotions
Posted on Nov 12 2012 by Shelley Kessler
While we all associate the color red with Valentine’s Day, the revenue generated during this holiday is indeed very green.This holiday generates nearly $18 billion for businesses, second only to Christmas.
Hot holiday trends: week of October 28th – November 3rd
Posted on Nov 08 2012 by Shelley Kessler
Experian Marketing Services has released its holiday insights for the week of October 28th, 2012. Take a look at the key findings.
Hot holiday trends: week of October 14th – October 21st
Posted on Oct 25 2012 by Shelley Kessler
Experian Marketing Services releases holiday marketing trends for week of October 14th
The gift of holiday data
Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24
