4 Quick Marketing Lessons: Some Learned The Hard Way...

Posted on Feb 16 2012 by
How much time have you wasted going round and round on solutions that just didn’t work? Or what about a mix and match business strategy? Where you do a little bit of this and little bit of that, does it really work out in the end?  I mean for a business, or any dream for that matter, to work we can’t just care a little bit, we have to go all in. Likewise, we can’t manage a little bit or market a little bit – we have...

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Starr Hall’s Tips On: How to Build a Fan-Worthy Facebo...

Posted on Feb 07 2012 by
Starr Hall posted her blog on February 6th, 2012.  Read more here. As Facebook continues to enhance its fan page options, businesses are not only struggling to keep up with the changes, but they also are still trying to figure out how to brand and market their pages. Because of some of the changes, strategies you used just last month to increase your "likes" and interactions with fans may not be as effective. Here are...

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4 Reasons Why Haters Are Good for Your Company...

Posted on Feb 03 2012 by
Your company will always have haters, those unhappy customers who go out of their way to trash your product, service or customer service at every opportunity. They often find their way onto social media, thanks to the low barrier of entry and promise that any invisible comment can find its way onto the highly visible first page of Google results. But such negativity can actually be good for your business. Here's why: They...

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Access a World Of Insights For Small Businesses...

Posted on Feb 02 2012 by
We regularily publish white papers, tip books, interviews with small business experts and research on industry-relevant topics and issues you may find useful for your business. Be sure to visit our Small Business resource document library and download the various documents you're interested...

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5 Tips to Improve Your Marketing Mix...

Posted on Jan 31 2012 by
It’s not about one marketing piece, it’s about the whole thing. To be effective, your business needs a presence both offline and online. It needs to use print and digital marketing tools. It needs both advertising (paid) and publicity (free). It’s the marketing mix that gets and keeps your company message “out there” in front of your target audience. Here are five marketing mix tips to seriously consider and...

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Why Tracking Marketing Metrics Can Pay Off...

Posted on Jan 27 2012 by
We have all heard the old adage that half of all advertising dollars are wasted; the problem lies in figuring out which half. The numbers become even more interesting (or alarming) when one examines the typical response rates for conventional (and unconventional) media. Most direct marketers are happy to achieve a response rate of 1 percent to 2 percent -- or 2 percent to 4 percent if they include a telemarketing...

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3 Ways to Build Customers’ Trust Online...

Posted on Jan 25 2012 by
With online retail in particular, trust is a critical element in building sales. Here's how to demonstrate your company's reliability. Any selling relationship has a lot to do with trust. A salesperson needs to be able to listen, to understand the buyer's situation, and to know his or her product; vendor name and experience also help break down barriers to doing business. In online sales, trust can be even more...

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4 Skills Every Startup Employee Needs...

Posted on Jan 12 2012 by
Startups are a bit different than your average company.  They often have smaller teams (maybe a dozen people, maybe two), less financial resources, and just as much (if not, more) work to be done.  And more often than not, they want to impact the world in a big way. Therefore, a startup employee needs a slightly tweaked skill set to help the company achieve its goals.  Sitting around and just “getting your work...

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Tactics to Help Automate Your Marketing Efforts...

Posted on Jan 11 2012 by
If you run a business, then you most likely use tools to automate your marketing efforts…whether it’s email autoresponders to nurture leads or analytics to measure your success.  Having automation systems in place like this allows you to increase your customer size without having to grow your employee base. But are really you getting the most out of it? Or are you leaving money on the table? If you want to increase...

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CES 2012: A Preview for Small Business...

Posted on Jan 10 2012 by
Technology enthusiasts from all over the world are descending on Las Vegas this week for the 2012 International Consumer Electronics Show (CES), which kicks off tomorrow. Most consumers will be on the hunt for advancements in products including smart cars, smartphones and high-definition televisions. But small-business owners can also find value at this massive electronics show. For example, there will be advancements in...

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This blog is written and managed by the Experian Small Business Marketing business unit. We are dedicated to helping small businesses market smarter using targeted mailing lists, email marketing software, market profile reports, and print and mail services.

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