Small Business Guide to LinkedIN...

Posted on Dec 08 2011 by
Many small businesses haven't taken advantage of utilizing LinkedIn.com to expand their network and grow their business. When used effectively, Linkedin can help businesses gain new business leads, collaborate with other like-minded business owners, and get help from others. Here are some simple ways to optimize your business profile to get more out of LinkedIn: Create a Vanity URL By default, LinkedIn assigns you a...

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Google+ Business Page Strategies from Chris Brogan...

Posted on Dec 06 2011 by
We had an opportunity to interview best-selling author Chris Brogan. His company, Human Business Works, helps companies with customer acquisition, nurturing and engaging potential customers, and community building.   His books Trust Agents and Social Media 101 are excellent resources for any small business owner who wants to use social media to promote his or her business effectively. And Chris Brogan's blog is...

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Email Responsibly. Taking a closer look at the world of ema...

Posted on Sep 30 2011 by
Thinking of including unusual discounts in emails? It might be best to keep it simple If you’ve been keeping a close eye on email offer and subject line trends over the last year, you may have noticed that ‘odd’ or unusual offers, such as 14 percent or 56 percent off, have started to appear more. The offers, such as ‘14% Off Limited Time Only!’, ‘Our weekly deal 71% off of today’s item‘, ’56% off...

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8 Don’ts And 1 Do – When It Comes To Marketing O...

Posted on Jul 31 2011 by
I recently asked some of my entrepreneurial friends what online marketing drivers have been the most ineffective for their business and why.  (Included in the sampling are a small business wholesaler, a retailer, a realtor, an accountant, and a baker just to name a few.)  Here are the most common answers. 1. DISPLAY ADVERTISING Most often, display advertising, especially on a CPM basis, is pretty tricky.  This is...

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How to Measure Your Social Marketing Returns...

Posted on Jul 01 2011 by
In my last post, I gave you three tips for generating leads with social search. Now it’s time to think about measuring the return on social marketing. There’s no question that social media has value. In a May 2011 online poll conducted by social marketing platform company Roost, more than 71 percent of the local businesses polled said that social marketing is their most effective channel, compared with just 15...

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Top Three Ways to Generate Leads With Social Search...

Posted on Jun 28 2011 by
It’s a new era in social media — one where it’s not enough simply to create a Facebook page for your business and hope to attract fans. Welcome to the age of social search — and, for your small business, social marketing....

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This blog is written and managed by the Experian Small Business Marketing business unit. We are dedicated to helping small businesses market smarter using targeted mailing lists, email marketing software, market profile reports, and print and mail services.

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