Coupons – how not to lose money for your business...

Posted on Nov 21 2011 by
It's possible that you've been visited by a disciple of TLC's Extreme Couponing - a cable television show that educates viewers about getting cartloads of goods for pennies on the dollar. To protect themselves from losses, some of the country's major food and drug retailers are changing their policies. Perhaps it’s time for small business owners to revisit their couponing policies. You don't necessarily want to encourage...

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Small Business Saturday – Part X...

Posted on Nov 15 2011 by
Keep the Momentum Going! Like its Black Friday and Cyber Monday predecessors, Small Business Saturday is the kickoff to the holiday shopping season. As you prepare for Small Business Saturday, keep in mind this is just the beginning. Create a plan to keep the momentum going all year long. Here are some things to consider: Capture email addresses for your customers and prospects so that you can begin an ongoing dialogue...

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Should you clip coupons from your marketing budget?...

Posted on Jun 21 2011 by
I admit it -  I've used Groupon to get a great deal. Though I will confess that when I purchased my first Groupon to the wine bar at the Ritz Carlton I had to question whether it was socially acceptable to use a coupon at an upscale venue.  I've never been the type to clip coupons.  But for 50% off wine and cheese tasting, even I was willing to try.  The experience was very positive, as was the wine...

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This blog is written and managed by the Experian Small Business Marketing business unit. We are dedicated to helping small businesses market smarter using targeted mailing lists, email marketing software, market profile reports, and print and mail services.

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