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How can small businesses best use mobile marketing?...

Ninety three percent of adults own a mobile phone, and by utilizing mobile marketing, this could be your portal into connecting with your customers. Your customers may be receptive to text messaging deals and use their smartphones to look up new businesses and discounts. When clients browse the web...

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Why is it important to append your data?...

In order to get the most bang for your buck, it is important to know all as much as possible about your customers’ demographics, behavior, interests and preferences. Blindly sending out advertisements to all prospects and customers is expensive and ineffective. More than 80 percent of organizations have incomplete...

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How does Experian’s Mortgage Database work?...

Property managers, real estate agents, banks and credit unions can find great benefit from Experian’s Mortgage Database to help them find leads and better understand their customers and prospects in the area. The list makes it easier to target prospects for refinancing, home-equity products or second mortgages before competitors....

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Why is the New Homeowner Database becoming more popula...

Experian’s New Homeowner Database offers small businesses the opportunity to target a highly profitable market that is actively looking to make purchases. This database is becoming more popular because our customers are finding that they can get their name out to new clients in the neighborhood before their competition...

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What To Post Over Social Media...

How To Successfully Market Your Business Over Social Media Social Media has rapidly spread into the lives of hundreds of millions of people over the past few years and continues to flourish. Facebook has roughly 750 million users who spend nearly 700 billion minutes per month on its site,...

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What should you be posting on Facebook or tweeting on ...

Learn what to post on social media...

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4 Quick Marketing Lessons: Some Learned The Hard Way...

4 easy lessons to learn about marketing your...

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Strategies To Encourage Long-Term Customer Loyalty...

As a small business owner, having a loyalty program can set your company apart from the competition. Below are several strategies you can initiate to foster more customer loyalty....

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Free Marketing by way of Customer Feedback...

Business owners are constantly keeping an eye out for opportunities to increase their business's success and profitability, but often overlook one very easy, free way; Customer...

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