Understand your customer

Loading...
Top 3 themes from #EMSSUMMIT...

Perseverance, authenticity and listening to customers revealed themselves as core themes of the 2015 Client Summit main...

Read More Top 3 themes from #EMSSUMMIT
Data is at the heart of meaningful consumer interactio...

Data may not be the most glamorous aspect of marketing but it is at the heart creating meaningful consumer interactions in today’s data-driven w...

Read More Data is at the heart of meaningful consumer interactions
How not to get fired before next year’s upfronts...

In Jay Stocki’s latest AdExchanger column, he recommends that media buyers pursue a “surround-sound” approach to next year’s upfronts strateg...

Read More How not to get fired before next year’s upfronts
Data management: 10 questions to ask yourself...

The first step in improving your data management strategy is assessing your current programs. Ask yourself these ten data management questions to get...

Read More Data management: 10 questions to ask yourself
Everyone has loyalty campaigns, but few get the data r...

If information is accurate when collected, loyalty programs have a better chance at engaging consumers and actually seeing the benefit that a loyalty program can...

Read More Everyone has loyalty campaigns, but few get the data right
Where’s Dana? Fix your data and make your marketing mo...

Marketers see major opportunity for a whole new level of consumer engagement and more marketing-influenced revenue sources via...

Read More Where’s Dana? Fix your data and make your marketing more personal
Build a data foundation for personalization...

As personalization becomes more popular, it is important for marketers to ensure that they have a foundation of accurate and accessible data to support new initiatives....

Read More Build a data foundation for personalization
Intelligently leverage third-party insight for meaning...

Many marketers are looking to leverage third party data, but are they modeling it at the right time for the desired action....

Read More Intelligently leverage third-party insight for meaningful interactions
How to execute a database centralization project...

Consolidate your database to improve marketing results and better understand your customers....

Read More How to execute a database centralization project