Understanding your customer

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Why Mad-tech Helps Meet Consumer Demands and Drives Va...

Learn how the emergence of mad-tech enables companies to meet consumer demands from Bridget Bidlack, Experian Marketing...

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Email marketers: Stop Majoring in the Minors...

Email marketers should focus on the right aspects of email programs and develop a life cycle program focusing on customer...

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Shifting the organization towards cross-channel market...

Spencer Kollas and special guest Sal Tripi of Publishers Clearing House discuss the top challenges for shifting towards cross-channel marketing in...

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Personalized marketing: Beyond the first name...

Use these 4 personalized marketing strategies to create a one to one, unique customer experience and drive real business...

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PCH shifts to a customer-centric marketing model...

Watch the video to hear how Publishers Clearing House built a customer-centric marketing model to transform their...

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Customer loyalty is built around exceptional experienc...

Customer loyalty is won by giving your customer an exceptional, unique experience with every single interaction....

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Three cross-channel marketing plays: Identify, know, e...

Cross-channel marketing in real time means that customer data, across channel and device, should affect the message and contact...

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Email analytics more popular, effective than ever befo...

Our recent webinar with The Relevancy Group dove into executive marketers’ views on (and plans for) developing advanced omnichannel analytics in the upcoming y......

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Leveraging online search for superior consumer profili...

Search has become one of the most powerful, and yet untapped, sources of consumer...

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