Understand your customer

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Need to reach the summertime traveler? Tap into social...

Whether people are planning on sleeping under the stars by the campfire, relaxing on the California beaches or backpacking through the European countryside, chances are they’re doing a ton of research for their next vacation. That means finding package deals, cheap airfare, hotel reviews and popular local activities, among...

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[Podcast] Addressable TV = Opportunity for Marketers...

Is addressable TV’s juice worth the squeeze? This question sits atop many marketer’s minds. While many debate the complexity of the approach, the fact remains, it provides serious value. It’s about people-based marketing. That means brands no longer have to guess whether they’re reaching the right audience. In this Marketing...

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Reimagining your role in the analytical revolution...

The analytical revolution: three suggestions that will help you to reimage analytics in your organization and drive your business...

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Tricky triggers: Understanding shopping cart abandonme...

Ensure you understand privacy compliance pitfalls with special attention on shopping cart abandonment...

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“PII” is dead, or rethinking privacy in a digital univ...

Understand what Personally identifiable information, Pll, means today and engage on privacy laws to help you build brand...

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2017: Why content is the queen of eCommerce...

Understanding your users and tailoring content, not just products, within your communication strategy will help users to remember your brand....

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5 marketing resolutions for better customer engagement...

Top 5 resolutions to improve your marketing programs. Learn the most effective way for better customer...

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2017 marketing planning tips...

Create a solid marketing plan with these effective planning tips that will help you develop successful programs throughout 2017....

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Trends are dead ends: Taking the road paved with blurr...

Personal skill development for marketers to foster a broader view of the industry is critical to marketing programs...

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