Marketing across channels
The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.
Thanks to simulcast streaming of games online and via mobile apps, die-hards are better equipped to keep track of multiple games at once. Those...
The social media space continues to evolve. Pinterest, a site launched in March 2010 that describes itself as an online pinboard to organize and...
With record ad spending predicted for the 2012 election, the rest of the nation will soon be bombarded with television ads “approved by” politicians...
Social media continues to be one of the fastest growing industries online. Between September 2010 and September 2011 visits to Social Networks and Forums...
With more than 80 million mobile internet users in the United States, retailers can really benefit from this communication channel. More and more companies...
With all the debate and speculation regarding Groupon and its planned IPO, I thought it would be a great time to check back in...
Cell phone ownership among American adults is 91% and 98% among young adults. Verizon and AT&T will almost certainly continue to dominate the market,...
The popularity of flash sale websites with limited time & inventory offerings have grown exponentially over the two years. Online shoppers’ love for the...
The most effective way to segment a back-to-school audience is to include basic data elements with a segmentation methodology that recognizes the lifestyle and...