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TrueTouch
TrueTouchSM
Breakthrough targeting
Contact strategies that work
True solutions
True connections
True Patriot Impact


Know your customers like never before – with TrueTouchSM
Take the guesswork out of your marketing campaigns and target exactly the right audience with the most appropriate message using the best timing and marketing channel – with TrueTouch from Experian.

The marketing industry is facing a new revolution – with a movement toward increasingly targeted campaigns. Winning strategies now need more dimensions to be effective. Are you ready to face the challenges associated with this new vision?

  • Develop an actionable approach to contact strategy
  • Understand the buying motivations and attitudinal triggers of your target base
  • Test and implement personalized creative and messaging
  • Align offers with your audiences' values – to increase relevance and customer satisfaction
  • Identify, validate and evolve management of channels
  • Target leads to the Internet channel

To clear these hurdles, you need to go beyond demographics and link into the mind of the consumer. Know what they consider when making a purchase. Uncover what really motivates them to purchase your product over a competitor. With TrueTouch from Experian, you can capitalize on buying behaviors for a unique perspective on your customer base – one that you can't get anywhere else.



Case study
Boston Proper is a national catalog and Internet retailer offering a wide variety of women's clothing and accessories. Find out how Experian helps them understand their customers better – with TrueTouchSM.
Learn more 188K (PDF)

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