Tag: Social marketing

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Your cross-channel playbook: Making email and social w...

From user-generated content to monetization, these tips on integrating email and social help marketers with any level of cross-channel marketing...

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No more words: The rise of animated GIFs...

Facebook just announced they will support animated GIFs creating major opportunities for marketers....

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Email and social: Better together, but not one-size-fi...

In this month’s Ask the Expert column, we dive into the many opportunities to connect your email and social strategies, and why testing is imperative to develop a brand’s uniquely best mix...

Read More Email and social: Better together, but not one-size-fits-all
E-commerce traffic: evaluating your success channels...

Email and social media sites are already major drivers of website traffic to retail sites, and they’re getting even b...

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5 key holiday marketing trends and predictions...

Global study reveals holiday marketing trends and predictions that can help enhance your holiday...

Read More 5 key holiday marketing trends and predictions
What Google Inbox means for email marketers...

Deliverability expert Spencer Kollas shares his view on how Google Inbox affects email...

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#TrendingNow: ’Twas the week before holiday emails beg...

A quick look at how brands are sneaking holiday references into the inbox among fall and Halloween...

Read More #TrendingNow: ’Twas the week before holiday emails began…
Marketers, get ready for your content reach to plateau...

Why marketers should expect more decline and eventual extinction of organic reach on Facebook and start adapting their social media marketing strategy...

Read More Marketers, get ready for your content reach to plateau on Facebook
It’s May! Time to ramp up your holiday marketing plans...

The holiday season is a big annual gift to marketers, but only if they know how, when and where to engage their best customers....

Read More It’s May! Time to ramp up your holiday marketing plans