All posts by Lester Holze, VP of Sales

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3 Things Retailers Should Do Now to Ensure Holiday Sho...

There’s no question that COVID-19 has changed the shopping landscape forever. While the initial onset of quarantines and lockdowns negatively impacted brick and mortar...

Read More 3 Things Retailers Should Do Now to Ensure Holiday Shopping Success
5 Reasons Why Direct Mail is Making an Impact with Mil...

With the growth of digital marketing and the targeting capabilities associated with online outreach, many predicted that this would mark the end of direct...

Read More 5 Reasons Why Direct Mail is Making an Impact with Millennials
How Mobile Location Data Can Help Retailers Shape Thei...

Retailers have always known that building a loyal customer base is the key to success. But whether they’d successfully done so or were still...

Read More How Mobile Location Data Can Help Retailers Shape Their Re-Opening Plans
Podcast: Chico’s FAS shares how their relationship wit...

During June’s CRMC 2019 event in Chicago, I had a chance to sit down with Dan Thorpe, analytics leader at Chico’s FAS to discuss...

Read More Podcast: Chico’s FAS shares how their relationship with Experian helped them better understand their target audience
3 Tactics retailers can leverage to keep their custome...

Consumers have a plethora of opportunities and choices available at their fingertips when shopping online. Retailers have made it easier to make spontaneous purchases...

Read More 3 Tactics retailers can leverage to keep their customers amid the retail storm