All posts by Daniel Portoff, Product Manager

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Customer Engagement is Critical to Marketing Success: ...

As the advertising and marketing technology ecosystem continues to rapidly evolve, increasingly companies are making it a top priority to enhance the customer experience....

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Connect the Complex Dots of Consumer Identity...

As marketers, we all understand the importance of having a single customer view to form the identity layer – after all, it is likely...

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Customer Identity: What Is It, And Why Should I Care?...

Among the buzziest industry trends in 2018, the concept of identity resolution has emerged as a strategic imperative among marketers and technology vendors. As...

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