Uncategorized
Horizontal Emails on the Horizon
Posted on Mar 04 2011 by Experian CheetahMail Client Services
One of the keys to rising above the crowd in email creative is innovation. If an email contains a clear message and a unique design, its chances at being effective increase considerably. One such innovation, developed by the Experian CheetahMail Creative Services Team, is the horizontal email, and the results have been overwhelmingly positive and [...]
How Subject Lines Affect Deliverability
Posted on Feb 25 2011 by Robert Meisel
One of the most important issues for email marketers is making sure the message makes it to the “inbox” of the intended recipient. An often overlooked key aspect of mailing delivery — in addition to IP reputation — is the actual subject line of the email. Not only does the subject line play an important role [...]
Striking a Balance: A Thought on Data Quality Management
Posted on Jan 24 2011 by Anna Yamamoto
American businesses lose six hundred billion dollars annually as a result of poor data quality. We must all realize there is no such thing as a perfect, “spot-less” database — data quality is a balance between accuracy and completeness.
Address Verification and Fraud Prevention
Posted on Jan 11 2011 by Jenny Sharpe
Fraud prevention has been has been an industry concern for awhile now. Typically, internet retailers have put certain software in place to reduce fraud. However many are now looking towards address verification to help solve the problem.
Cures For the Common Code: Troubleshooting Your Email Marketing Code Issues
Posted on Jan 05 2011 by Stephen Sharp
Even though coding for email marketing is, in many ways, easier than that of a website, mistakes are very common. Fortunately, these mistakes are easy to troubleshoot, and most are even easier to fix. This handy reference helps HTML coders quickly establish the cause of an error and outlines guidelines for proper email coding.
The gift of holiday data
Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24
