About Brenna Solop

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Posts by Brenna Solop

The big bout part II: When to use system text vs. images in digital marketing

Posted on Oct 03 2014 by

Our creative experts go the distance in part II of how words stack up against images in digital marketing.

The dos and don’ts of subject line testing

Posted on Sep 17 2013 by

A panel of Experian Marketing Services experts share best practices for subject line testing.

Making your mark with a newsletter

Posted on Apr 25 2013 by

A digital newsletter has tremendous potential for triggering the sharing of information around your dedicated consumer base.

Get the word out: copywriting tips for email and mobile marketing

Posted on Aug 21 2012 by

I am often asked by clients for tips on how they can improve response to their email and mobile marketing efforts. I always tell them that a visually compelling email is not enough—you need a clearly constructed, engaging message. With more products and services competing for the consumer dollar every day, effective digital copywriting carries […]