Posts by 

Brenna Solop

Brenna has been a copywriter for two decades, working in all areas of advertising, including print, radio, television and the digital space. She enjoys seeing new trends develop and believes digital marketing will continue to evolve, allowing marketers to pinpoint a prime audience and engage them. She loves the challenge of writing for various clients and infuses humor and emotion into her concepts as often as possible.

Entering the kinetic email age

Posted on Sep 14 2015 by
Kinetic email is the latest buzz term: what it means and when it makes sense for your brand.


Code enforcement part 2: Common HTML infractions

Posted on Mar 10 2015 by
Why common HTML infractions occur, and tips on avoiding them.


Code enforcement part 1: Our detectives uncover common HTML

Posted on Mar 02 2015 by
Our account and creative teams are home to some savvy HTML experts. Here they share tips for solving common HTML coding issues.


The big bout part II: When to use system

Posted on Oct 03 2014 by
Our creative experts go the distance in part II of how words stack up against images in digital marketing.


The dos and don’ts of subject line testing

Posted on Sep 17 2013 by
A panel of Experian Marketing Services experts share best practices for subject line testing.


Making your mark with a newsletter

Posted on Apr 25 2013 by
A digital newsletter has tremendous potential for triggering the sharing of information around your dedicated consumer base.


Get the word out: copywriting tips for email and

Posted on Aug 21 2012 by

    About Marketing Forward

    Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

    2015 Digital Marketer

    2015 Digital Marketer Report

    Everything you need to know about digital marketing: 1,000 global marketers give best practice examples and insights on the latest trends.

    Download the report now >>

    Latest Tweets

    Follow us