About Brenna Solop

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Posts by Brenna Solop

The dos and don’ts of subject line testing

Posted on Sep 17 2013 by

A panel of Experian Marketing Services experts share best practices for subject line testing.

Making your mark with a newsletter

Posted on Apr 25 2013 by

A digital newsletter has tremendous potential for triggering the sharing of information around your dedicated consumer base.

Get the word out: copywriting tips for email and mobile marketing

Posted on Aug 21 2012 by

I am often asked by clients for tips on how they can improve response to their email and mobile marketing efforts. I always tell them that a visually compelling email is not enough—you need a clearly constructed, engaging message. With more products and services competing for the consumer dollar every day, effective digital copywriting carries […]