Once you know who your customers are, you can use Mosaic® in your acquisition campaigns to target your best prospects by selecting from mailing lists such as "Prime Middle America." Based on the key and top-performing Mosaic segments, you'll deliver targeted advertising that is correlated to specific consumers' demographic and lifestyle classifications. Here is information on the households in our "Prime Middle America" mailing list.
A mix of young, upper-middle-class couples and families living in both small towns and midsize cities. These traditionalists are predominantly white, living in dual-income households.
3.52 percent of U.S. households